Web Marketing

Job Description:

We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.

Key Responsibilities:

• Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
• SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
• Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
• Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
• Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
• Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.

connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D

Looking for a Project Manager who will be a cornerstone of our project execution. Your organisational skills and attention to detail will be pivotal in coordinating between our SEO, content, and PR teams. This role calls for you to establish your own project milestones, demonstrate excellent team coordination, and possess the ability to manage pressure effectively.

Roles and Responsibilities:

• Plan and execute projects across multiple departments, including content creation, link building, and SEO analysis.
• Create and maintain simple yet effective project timelines, ensuring timely task completion across the team.
• Quickly identify and resolve project bottlenecks, reallocating resources as needed.
• Identify areas of workflow automation to facilitate project execution.
• Liaise between the SEO specialists, digital PR team, and content writers to ensure cohesive execution of projects.
• Monitor key performance indicators like task completion rates and deadlines met.

Experience and Skills you MUST have:

• 2-4 years of experience in project management, ideally in a fast-paced startup or digital marketing environment.
• Familiarity with basic project management tools like Linear and Notion.
• Strong communication skills to facilitate team collaboration.
• Ability to manage multiple projects concurrently while maintaining quality and meeting deadlines.

1. Developing and maintaining web applications: coding, testing, and debugging both client-side (front-end) and server-side (back-end) components of web applications. This includes working with languages like HTML, CSS, JavaScript for the front-end, and server-side languages like Node.js, MySQL, MongoDB, or PostgreSQL.

2. Collaborating with cross-functional teams: The candidate need to collaborate with other team members, such as UI/UX designers, product/operations managers, and other developers, to understand requirements and implement solutions.

3. Learning and applying new technologies: Given the rapid pace of technological advancement in web development, candidates are often expected to learn and adapt to new frameworks, libraries, and best practices. They might spend time researching and experimenting with new tools or technologies and applying them to current projects. This continuous learning is crucial for personal development and for staying relevant in the field.

What you need to have:

About the company:

Betterhalf.ai

Betterhalf is on a mission to help Indians find their match with single click matching. With 1M users and a presence in every city in India, our reach is expansive — and we’re rapidly growing users (50% quarter over quarter).

By mid next year, we'd like to become the 3rd largest player in the matrimony industry in India and make our path to being No.1. There’s never been a more exciting time to be at Betterhalf.

Company funding:

Betterhalf.ai has successfully raised a $3M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 9-12 months.

Your growth:

You’ll experience Series A, B in 24-months and become integrated as a Category Manager

You’ll see a 50-people team becoming a 150-people and will grab the rarest opportunity to be in the room where company’s decisions are planned with founders and marketing leaders.

Responsibilities:

• Work closely with Product teams to plan & develop features and extensions to existing product lines.
• Analyze sales data & research market trends, customer needs to develop key insights & growth opportunities. This workstream may involve ad-hoc RCAs / interventions on escalations.
• Work closely with sell-side & marketing teams to promote & create awareness for product lines.
• Work closely with CM’s  on integrating growth products with new launches as well as working on specific deep-dives for existing brand partners.
• Identify & build growth capabilities & enablers that will drive significant growth on online sales in India. These growth opportunities could span across affordability, third party services, monetization, new customer acquisition, supply growth & onboarding.
  
  

Qualifications:

Bachelor's degree, 2+ years in sales industry

Experience in full sales cycle, including deal closing. 

Demonstrated sales success

Strong negotiation skills

Strong communication and presentation skills

CRM experience is preferred

Compensation:

Fixed : 40-50k Per Month

Variable: as per performance

If you believe in Hustling and Getting the Job Done! Come Join us in our ambitious journey to revolutionize the Matrimony Industry.

• Must have at least 1 years experience in front-end development.
• Knowledge of Javascript /React Native / Redux .
• Loves writing code, actively experimenting along with learning new things.
• Passionate about Frontend Development and continually follow the platform & innovations.
• Have an eye for good UI/UX -Proficient with algorithms and data structures. -Keen on problem solving and able to perform in a start-up culture with challenging deadlines

• Expert software implementation and automated testing
• Promoting development standards, code reviews, mentoring, knowledge sharing
• Improving our Agile methodology maturity
• Product and feature design, scrum story writing
• Build, release, and deployment automation
• Product support & troubleshooting

• Demonstrated experience as a Java
• Should have a deep understanding of Enterprise/Distributed Architecture patterns and should be able to demonstrate the relevant usage of the same
• Turn high-level project requirements into application-level architecture and collaborate with the team members to implement the solution
• Strong experience and knowledge in Spring boot framework and microservice architecture
• Solid demonstrated object-oriented software development experience with Java, SQL, Maven, relational/NoSQL databases, and testing frameworks
• Strong working experience with developing RESTful services
• Should have experience working on Application frameworks such as Spring, Spring Boot, AOP

• Ability to take up tasks independently and willing to be an individual contributor when required
• Working experience or knowledge of Scrum/Kanban and SAFe agile processes
• Should have an excellent communication skill (Verbal & Oral)

• Required 4+ years of experience in Java.
• Hands on professional experience using Core Java, Java Restful APIs, Gradle, Spring, Spring Boot and related frameworks.
• Hands on experience creating/consuming web services and data Data queries in SQL
• 2+ years’ experience of working with geographically dispersed teams, that fall across different time zones
• Experience with distributed architecture including web services and technologies
• Developing POCs
• Working knowledge of JIRA or other ALM tools to create a productive, high quality development environment

Mandatory: Hands on experience working with Java or Kotlin. Very strong logical skills. Good hold on operating system concepts and data structure. Experience with web services , SQL Lite , camera kit , image caching concepts, keychain , past experience working with one of the design patterns like MVC / MVVM / MVP , network check implementation.

Good to have:  Rx-Swift experience , video / image filter experience , media player usage , complex UX effects , couch-db , RealM.Knowledge of GIT management , Continuous Integration and Continuous Development practices.

Soft Skills: Strong communication skills , high spirited , eager to learn , able to perform in a high pressure environment