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Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Job Description :
We are looking for a passionate PHP Developer to join our backend team. The ideal candidate will be an enthusiastic developer eager to learn and grow his/her skills in the field.
- Actively Seek New Programming Knowledge.
- Build Products Using HTML/CSS/JS and Other Front-End Technologies using Frameworks.
- Working knowledge of frameworks like CakePHP, Laravel, etc. is a must.
- Basic knowledge of JS Frameworks like Backbone, Socket, Node and React etc is preferable
- Knowledge of HTML, CSS, MYSQL, and JavaScript.
- Knowledge of MYSQL, Core PHP, and PHP5 is a must.
- Knowledge of WordPress and CMS.
- AJAX, HTML, Payment Gateway.
- Excellent working knowledge of Web application development.
- Vast knowledge of PHP programming concepts.
- Experience in OOPs.
- Advanced to expert coding skills.
- Strong understanding of functionality.
- Knowledgeable of Web Application Development Frameworks.
- Minimum 5 years of Experience
Job Responsibilities :
- Work independently as well as part of a team to develop new functional features
- Debug existing code and continually look for ways to optimize performance.
- Lead a team of developers, managing and mentoring their work while ensuring project deadlines and quality standards are maintained.
- Interact with service providers, customers and other departments to identify and resolve issues, and develop working relationships with key customers.
Expectations / Cultural Traits :
- Good communication and relationship-building skills.
- Self-driven and motivated.
- Open to work in flexible hours and shifts.
- Ability to work under pressure.
- Willing to learn new technologies and tools
The Marketplace Specialist will oversee the entire operational activities of our online marketplaces including Amazon, Flipkart, and others. The position requires a dynamic, results-oriented individual who can handle a fast-paced environment and react quickly to changes in the industry. The ideal candidate will have strong analytical skills, exceptional problem-solving abilities, and a deep understanding of eCommerce trends and strategies.
Key Responsibilities:
1. Inventory Management: Maintain and manage inventory records ensuring timely order fulfillment. Monitor and replenish inventory to avoid out-of-stock situations particularly with critical SKUs.
2. Account Coordination: Work closely with account category managers, incorporating and executing their recommendations.
3. Performance Tracking: Monitor monthly and quarterly growth numbers across all platforms and maintain records for the same. Conduct sales analysis and generate regular performance reports.
4. Listing Management: Oversee individual and bulk product listings, ensuring accurate and timely updates of product data, specifications, images, pricing, and discounts.
5. Promotional Activities: Keep a close watch on promotional activities across all marketplaces, ensuring our products remain competitive and visible.
6. Financial Coordination: Prepare and share stock sheets with online parties, and diligently follow up on payments.
7. Pricing Strategy: Maintain price parity across various channels to ensure consistency and competitive pricing.
8. Advertising Campaigns: Design, implement, manage, and optimize Pay-Per-Click (PPC) campaigns on platforms like Amazon and Flipkart.
9. Market Research: Understand and research target audience behaviors and preferences to inform strategic decisions.
10. Keyword Research: Conduct keyword research for product optimization and improved visibility on the platforms.
11. Bid Management: Carry out bid optimizations and manage bidding strategies to maximize return on advertising spend
Dynamic technical leader who can lead a cutting-edge product development team that is tasked with building world class business applications. This role reports to the CTO and will be responsible for engineering one of the key products lines of SmartDocs.
Key Responsibilities:
- Manage the end-to-end engineering process to ensure the product releases are released successfully as per the published product roadmap
- Coordinate requirements prioritization and product managers
- Release products with proper quality
- Coordinate code reviews and ensure proper development guidelines are adhered to
- Coordinate QA testing with QA teams
- Coordinate proper documentation is released
- Coordinate with DevOps engineers to maintain proper development landscape
- Nurture and expand the dynamic development team that is nimble and can meet the requirements of the product managers
Key experience and required skills:
- At least 2 years' experience managing successful development teams building modern web applications in the role of “Developer Manager” or Engineering Manager” or higher
- Experience as a senior Java developer for at least 2 years with full hands-on development experience
- Excellent understanding of modern web application architectures and architecture patterns
- Expertise in Agile and agile-type processes
- Experience being part of SaaS product development is a definite plus
- Significant experience in management reporting and communication to executive leadership teams
Success Factors
The ideal candidate would have been part of one or more startups that delivered modern web applications, preferably SaaS products in enterprise space. The ideal candidate will be a proper mix of management skills and technical prowess.
What we offer
SmartDocs is a modern progressive product company with the mission of delivering awesome Procure to Pay platform to medium and large enterprises to optimize and streamline business processes. We offer:
- Awesome workplace
- Cool benefits
- Cutting tech stack
- Socially Impactful products
- Multiple learning opportunities
What we expect
We are looking for a dynamic leader with the following key traits
- Responsibility
- Accountability
- Flexibility
- Team player
- Awesome communication skills
-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display)
-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
-Manage social media marketing campaigns
-Manage digital advertising campaigns (SEM, Display, Social, and Programmatic)
- Following procurement processes as per guidelines
- Strategizing and implementing efficient processes to ensure 100% order fulfilment on time.
- Ensuring promptness, accuracy in procurements and maintaining records of goods ordered, received and returns.
- Ensuring efficient demand servicing – Delivery @ stores, call centre, retailers, franchises etc.
- Evaluating potential vendors, negotiating and getting them registered as per set process.
- Maintaining good relationships with vendors / suppliers
- Regularly doing market research ensuring generic medicines range is enhanced from time to time.
- Maintaining accurate medicine master data base.
- Maintaining updated records of purchased products, delivery information and invoices.
- Liaising with new vendors and negotiating for the best deals whenever required
- Ensuring that the products and supplies are of high quality and as per set standards.
- Monitoring stock levels and placing orders as needed
- Working with internal team members ensuring speed and accuracy and performing other duties.
- Staying informed on the latest industry techniques and methods.
- Preparing training material and conduct regular training to all team members of Supply Chain Management.
- Preparing regular reports and ensuring timely update to management.
What you need to have:
- Qualification: Professional Degree
- Experience : 6-7 years of Procurement experience of Medicines (mandatory) / FMCG products
- Age : 28 – 35
- Pharmacy Knowledge – Medicine, Generic Medicines and FMCG items
- Market Orientation / Vendor Knowledge
- Ability to negotiate
- Computer Knowledge
We are looking to hire a dedicated content writer (Jaipur- Work from Office) to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content. To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.
Job Role & Responsibilities:
- Conducting in-depth research on healthcare industry related topics to develop original content. Performing detail-oriented research on technical aspects of dental healthcare during the content development stage.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Educational Qualifications & Key Skills:
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
- Fresher/ Experienced content writer, preferably from dental healthcare or medical writing background.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- Effective communication skills – verbal and written
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
Roles and Responsibilities :
Developing front end website architecture.
Designing user interactions on web pages.
Developing back end website applications.
Creating servers and databases for functionality.
Ensuring cross-platform optimization for mobile phones.
Ensuring responsiveness of applications.
Working alongside graphic designers for web design features.
Seeing through a project from conception to finished product.
Designing and developing APIs.
Meeting both technical and consumer needs.
Staying abreast of developments in web applications and programming languages.
Desired Candidate Profile :
HTML/CSS. While HTML stands for Hypertext Markup Language, CSS stands for Cascading Style Sheets. ...
JavaScript. ...
Git and GitHub. ...
Backend languages. ...
Web architecture. ...
HTTP and REST. ...
Database storage. ...
Basic design skills.
Familiar with nodejs, reactjs, angularjs, expressjs etc......
They provide software development services. (IT1)
- Ability to code and implement front-end web applications and backend processing systems.
- Research, evaluate, and prototype new methodologies, technologies, Prepare proofs-of-concept.
- Convert business requirements into technical documentation using UML diagrams.
- Accountable for peer review, and quality using various design principles and patterns.
- Responsible for team members learning.
- Enforce to follow Secure Coding guidelines.
- Provide clear communication and set expectations to team members.
- Assist Project Manager in defining and refining project scope and work.
- Foreseeing the project risk and define mitigation plan and keep the manager updated.
Skills Required:
- Multi-tier Web Services / RESTful APIs
- C++, Java, C#, .Net
- Web API Frameworks (spring, ASP .NET Core, ExpressJS, etc.)
- Frontend Javascript Frameworks (Angular, React, etc.)
- Understanding and usage of the unit testing framework. Like NUnit, x unit, and JUnit
- Knowledge of SQL and writing queries
- Agile and DevOps methodologies
- Effective communication, Teamwork, Team Handling, Adaptability, Flexibility, Leadership, Problem-solving, Work Ethics, and Creativity.
- Well-versed with the version control systems. Like git, gitlab, bitbucket etc.
- Good to have knowledge of Microservices architecture.
Education Required:
- Candidates with Bachelor's Degree in Computer Science (or equivalent) are preferred.