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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

About the Role As a Quality Analyst / Quality Controller - Call Audit, you will be responsible for monitoring and evaluating the quality of customer interactions to ensure adherence to set standards, improve service delivery, and support overall customer satisfaction goals.

Key Responsibilities

• Call Auditing: Listen to live and recorded calls to assess the quality of customer service and ensure compliance with internal standards.

• Quality Evaluation: Analyze calls using defined parameters such as communication skills, product knowledge, script adherence, issue resolution, and policy compliance.

• Feedback & Coaching: Share constructive feedback with customer service agents to improve individual and team performance.

• Reporting: Maintain detailed records of audit findings, trends, and improvement areas. Generate timely reports for leadership review.

• Process Improvements: Collaborate with internal teams to propose and implement process enhancements for better customer interactions.

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

Key Responsibilities

• School sales: Primary responsibility is to sell to schools and bring them onboard

o Tie up with schools and onboard them so that we can offer the plan to the parents in the school

o Negotiate and get into commercial agreements with schools

o Upsell our other payment products in the schools

• Stakeholder Management in Schools:

o Enable Jodo to liaison with the schools tied up with, for close to

everything from meeting the parents to doing events etc.

o Forge a strong relationship with the school management and principal

and be their first port of call on anything to do with finances

• Team Building- Build a high-quality sales team and lead it in that city

Job Description

POSITION: Quality Assurance Automation Analyst

DESCRIPTION:

The Quality Assurance Automation Analyst works with the QA staff to perform Quality Assurance Automation planning, application testing and developing scripts using established automated testing tools before and after production implementation. Focus on creating test scripts, and frameworks and executing functional, regression and end-to-end automated scripts for products' front-end and back-end applications. This role is responsible for executing the automated regression tests before release and on demand. The candidate should be willing to step into a Manual QA role and perform Manual Testing on a need basis.

RESPONSIBILITIES:

• Accountable for the Quality Automation planning and testing of the application for the assigned projects.
• Performs timely reporting of planning and testing efforts.
• Develop and maintain automated scripts for all product testing using Selenium WebDriver with Java implementation. 
• Develop manual and automated test cases/scripts.
• Able to shift between Automation and Manual Testing tasks on a need basis.
• With support from QA staff and the configuration team, writes and executes test cases for the projects assigned.
• Achieves and maintains excellent content knowledge of assigned products.
• Perform daily; weekly, monthly and on-demand execution automated regression tests.
• Identify and document issues found in modules and products during automated regression to assist with easy recreation.
• Communicate daily and weekly progress.
• Collaborates with management to continuously provide input to improve the QA process.
• Performs other duties as assigned.

REQUIREMENTS:

• Minimum of 3-5 years of experience in software testing with 2-3 years of experience in developing automation scripts using Selenium Web Driver.

• Saas industry experience is preferred

• Experience in developing Automation Frameworks from scratch. 

• Strong in Java programming (Core JAVA) 

• Experience using Selenium Grid is preferred.

• Good knowledge of Web Services.

• Working knowledge of web technologies including basic knowledge HTML, CSS, JavaScript, and DOM

• Experience in QA Methodologies - Agile preferred

• Experience in analysing requirements & create Test scenarios.

• Knowledge of Defect Management Process & Defect lifecycle.

• Working knowledge of Test Management Tool.

• Working knowledge of database (e.g. MySQL).

Key Responsibilities:

• Interact with team-mates and customers to identify problems and solutions in working toward completion of project goal. • Develop technical specifications based on functional requirements • Initiator and communicator – Drive communication with potential customers through effective product demonstrations, understand their needs, and provide feedback to product teams. • Develop components of the technical solution • Help/co-ordinate with teammates in the creation of custom components and applications • Perform tests according to a given test plan and documents results • Perform basic support and debugging in test and production environment • Identify and escalate problems • Maintain and repair existing applications

Desired Skills:

• Work Experience in Sitecore's latest version • Good experience with .Net 4.5, HTML, JavaScript, CSS, MVC, Web services, SQL Server • Good knowledge of Sitecore CMS Strong knowledge of Visual Studio, TFS, and at least one of the .NET languages (Vb.Net, C#, ASP.NET) • Hands-on experience in .Net Core. • Deep understanding of the web: protocols, architecture, infrastructure, servers (IIS), proxies, load balancing, high availability, and databases, etc. • Deep understanding of modern patterns and practices: unit testing, inversion of control, repository, MVC and continuous integration, etc. • Good to have- Knowledge in Sitecore 10.0/ Sitecore Headless Architecture 

Job Responsibilities:-

• E-bidding on Upwork and Freelancers, client communication, project finalizing and final delivery.
• Communication between the Client and the Technical teams.
• Generating Revenue & projects and closing deals with International Clients.
• Assists in enforcement of project deadlines and schedules.
• Quickly understands the business issues and data challenges of client’s organization and industry.
• Creating documents like BRS /SRS and project Cost Estimation
• Identifies client organizations strengths and weaknesses and suggests areas of improvement.
• Technical Recommendation and Testing

• Provide consultation and review all outgoing critical customer communications.
• Apply DevOps thinking in bringing the development and IT Ops process, people, and tools together within the company in order to increase the speed, efficiency, and quality.
• Perform architecture and security reviews for different projects, work with leads to develop strategy and roadmap for the client requirements. Involve in designing of the overall architecture of the system with another leads/architect.
• Develop and grow engineers in DevOps technology to meet the incoming requirements from the business team.
• Work with senior technical team to bring in new technologies/tools being used within the company. Develop and promote best practices and emerging concepts for DevSecOps and secure CI/CD. Participate in Solution Strategy, innovation areas, and technology roadmap.

Key Skills:

• Deals positively with high levels of uncertainty, ambiguity, and shifting priorities.
• Ability to influence stakeholders as a trusted advisor across all levels, including teams outside of shared services.
• Ability to think outside of the box and be innovative by keeping abreast of new trends, identifying opportunities to bring in change for business benefit.
• Implementing CI (Continuous Integration) and CD (Continuous Deployment). Have Good exposure to CI & Build Management tools like Jenkins Azure DevOps GitHub Actions Maven Gradle and etc
• Deployment and provisioning tools (Chef/Ansible/Terraform/AWS CDK etc)
• Docker Orchestration tools like Kubernetes/Swarm etc
• Good hands-on knowledge of automation scripting Python Shell Ruby etc
• Version Control for Source Code Management (SCM) tool: GIT/Bitbucket and etc
• Expertise in Linux based systems like Unix Linux Ubuntu and also manage security systems Linux file system permission etc
• Container Orchestration tool: Kubernetes Swarm Meso Marathon Docker Writing Docker file Docker compose
• Expertise in managing Cloud resources and good exposure to Docker
• Public/Private/Hybrid cloud: AWS /Microsoft Azure/ Google Cloud Platform etc
• Extensive experience with cloud services elastic capacity administration and cloud deployment and migration.
• Good to have knowledge of tools like Splunk, New Relic, PagerDuty, VictorOps
• Familiarity with Network protocols and elements - TCP/IP HTTP(S) SSL DNS Firewall router load balancers proxy.
• Excellent in creating new and improve existing workflows within the agile software development lifecycle.
• Familiar with incident and change management processes.
• Ability to effectively priorities work with fast-changing requirements.
• Troubleshoot and debug infrastructure Network and operating system issues.
• Resolve complex issues in scenarios like resource consumptions server performance backup strategy Scaling.
• Investigate and perform Root Cause Analysis on users' reported issues and provide a workaround before implementing a final fix.
• Monitor servers and applications to ensure the smooth running of IT Architecture (Applications Services Schedulers Server Performance etc)

Design Skills:

• Interpret and implement the designs of others adhering to standards and guidelines
• Design solutions within their area of expertise using technologies that already exist within Tesco
• Understand the roadmaps for their area of Technology Design secure solutions
• Design solutions that can be consumed in a self-service manner by the engineering teams
• Understand the impact of technologies at an enterprise-scale innovation
• Demonstrate knowledge of the latest technology trends related to Infrastructure
• Understand how Industry trends impact their own area
• identify opportunities to automate work and deliver against them