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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Job Description for flutter developer 

Role/Project Description Will be responsible for User Interface development of various android/IOS based mobile applications for HCIN clients and partners. The candidate will work in a global, highly innovative and agile environment made up both by talented youngsters and senior professionals.

Job Responsibilities:

• Design and develop high-volume, low-latency applications for mission-critical systems, delivering high-availability and performance
• Contribute in all phases of the development lifecycle: concept, design, build, deploy, test, release to app stores and support.
• Diagnose performance issues, fix bugs (including crashes and ANRs) to increase the functionality of the application
• Write well designed, testable, efficient code
• Ensure designs are in compliance with specifications
• Prepare and produce releases of software components
• Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review
• Collaborate with team members (product managers, developers, designers) to brainstorm about new features and functionalities.

Desired Profile:

• Experience required 1 year
• B. Tech, MCA, M. Tech degree in Computer Science Engineering or a related subject
• Proficient in Java/Kotlin programming
• Knowledge and experience in Flutter Framework and DART programming
• Hands on experience in using RESTful APIs
• Hands on experience in designing and developing microservices architecture and containers
• Object oriented analysis, UML and design using common design patterns.
• Hands on experience in development IDE Android Studio, Android SDK, Firebase Test Lab
• Experience with offline storage, threading, and performance tuning
• Familiarity with push notifications
• Familiarity with IOS integration with Flutter
• Experience using GitHub or similar environment
• Complete understanding of SDLC
• Experience with Agile development
• Experience with Material Design and Android UI design principles, patterns and best practices
• Good knowledge of adding third-party libraries

What you need to have:

We are looking for a Curriculum Content Developer and Designer for Computer Science (Coding) subject from Grade 1 to 10. The curriculum Designer’s responsibilities include creating detailed, engaging curriculum and quality resources. You should be passionate about learning and aware of how digital technology has reshaped education. You should have excellent technical writing, research, and communication skills. Selected candidate will be responsible for grade wise content outlines, preparing detailed interactive content, examples, assessments, training modules, teachers manual etc.

Job Responsibilities:

• Conduct research and develop quality curricula and learning resources.
• Create stimulating lesson plans and recommend interesting additional resources.
• Develop a range of digital resources to optimize classroom learning.
• Write engaging content that allows learners to meet their learning goals
• Visualize and conceptualize graphics that suit the target audience
• Create high-quality assessment questions for evaluating students’ skills
• Create supplementary teacher and student guides, as well as resource packs.
• Collaborate with other writers, graphic designer, and web designers to create new learning resources.
• Create tests, exams and other formal and informal assessments to gauge the effectiveness of curriculum.

Skills Desired:

• Degree in Education and having excellent knowledge of HTML, CSS, JavaScript, Python, AI, ML, IoT and DBMS.
• Computer Science / IT teaching experience will add advantages
• Master’s degree preferable
• Excellent collaboration, and written and verbal communication skills.
• Willingness to learn new skills
• Strong digital and research skills.
• Strong planning skills, vision, creative intelligence.

Eligibility Criteria:

• Having 1-5 year of experience in similar domain.
• Appropriate educational background (minimum- Graduate in Computer Science /BE /B.Tech in Computer Science)
• Good knowledge in computer programming languages

Develop optimization strategies that increase the company's search engine results rankings.

· Research SEO keywords to use throughout the company's website and marketing materials.

· Set measurable goals that demonstrate improvement in marketing efforts.

· Monitor daily performance metrics to understand SEO strategy performance.

· Efficiently communicate with other marketing professionals to align goals.

· Collaborate with others within the marketing department to manage SEO strategy.

· Write compelling and high-quality website content, including blog posts and page descriptions.

· Update content and website links for maximum optimization and search engine rankings.

· Minimum 2+ years of experience in developing and executing SEO campaigns.

· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.

· Understanding of search engine algorithms and ranking methods.

· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

· Knowledge of keyword research and data mining tools.

· Able to complete competitive analysis of other companies within the industry.

• Designing and developing user interfaces using angularJS best practices.
• Adapting interface for modern internet applications using the latest front-end technologies.
• Writing JavaScript, CSS, and HTML.
• Developing product analysis tasks.
• Making complex technical and design decisions for AngularJS projects.
• Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
• Conducting performance tests.
• Consulting with the design team.
• Ensuring high performance of applications and providing support.

Job Description :

You're going to be at the core of our development team. You'll mainly be coding in Node.js. You'll be doing a little bit of everything from writing backend code that communicates with other internal services, to working with APIs, to writing code that controls EC2 instances and so on.

Requirements :

• Strong understanding of object-oriented programming and functional programming  and design concepts like - dependency injection, abstract classes, interfaces, data, providers, factories, middlewares, interceptors, orm
• Strong understanding of database architecture and design principles MySQL, mongo-DB. Understanding of MongoDB’s aggregation framework is a bonus.
• Excellent knowledge of Node.js frameworks (NestJs preferred) and experience in integrating libraries, authentication, queues, jobs, logger services. Past experience in working on multi-tenant SAAS product is a bonus.
• Experience with AWS, Architecture Design, and Web development. 
• 1+ years of relevant experience
• Passionate about working in a startup and creating a great product
• Must be able to show us projects and or websites that you have created. Bonus points if you’ve created these projects/websites outside of your work (we love seeing proof of how much you love technology and coding).
• Must love to program, must be willing to learn, and must be creative. If you are the type of person who finds learning a new technology or language an exhilarating experience, this is the place for you.

Responsibilities : 

• Working alongside front end developers, designers, and other backend developers creating cutting edge applications
• Delivering programming solutions for a variety of challenging and exciting projects
• Testing applications to ensure they meet users' expectations
• Integrating third-party APIs
• Deliver outstanding projects within tight deadlines