Conversion rate optimization (Intern)

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

 

The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.

 

Responsibilities:

• Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
• Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
• To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
• Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
• Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
• Coordinate with developers, analysts, and researchers to drive projects forward.

If you have digital marketing experience on Landing page optimization I will be happy to have a discussion.

WHAT WE OFFER OUR EMPLOYEES
• 5 Day working
• Fun-Fridays
• Company-sponsored team outing and parties
• Flexible work from home policy
• Company-sponsored lunch
• No Leaves Policy: we trust people in getting work done
• A Diverse and exciting client portfolio of internationally renowned brands