
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
Responsibilities:
- Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
- Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
- To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
- Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
- Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
- Coordinate with developers, analysts, and researchers to drive projects forward.
If you have digital marketing experience on Landing page optimization I will be happy to have a discussion.
WHAT WE OFFER OUR EMPLOYEES
• 5 Day working
• Fun-Fridays
• Company-sponsored team outing and parties
• Flexible work from home policy
• Company-sponsored lunch
• No Leaves Policy: we trust people in getting work done
• A Diverse and exciting client portfolio of internationally renowned brands

Similar jobs
Position 1: Lead Generation Expert (Multi-Channel)
Location: Spacejam, Sector 82, Mohali
Salary: ₹30,000/month
Experience Required: 3+ years
Work Type: On Site
About the Role
We’re looking for a Lead Generation Expert who can bring qualified leads consistently—not limited to freelancing platforms. If you understand how to convert cold contacts into warm leads using a mix of platforms and outreach strategies, we want to talk.
Key Responsibilities
● Generate leads daily from platforms like Upwork, PeoplePerHour, Fiverr, etc.
● Run email campaigns and cold outreach via tools like Instantly, Apollo, or Lemlist.
● Use LinkedIn and Twitter actively to connect and nurture leads.
● Build lead databases from directories, web scraping, or AI tools.
● Track performance and ensure consistency in lead flow.
● Coordinate with the sales and marketing team for feedback loops.
Requirements
● Minimum 3 years of experience in lead generation across multiple channels.
● Proven track record of delivering high-quality, converting leads.
● Comfortable using automation tools and CRMs.
● Strong written English and communication skills.
Must be result-driven. We’re investing in you—we expect results.
WHO WE ARE:
TIFIN is a fintech company backed by industry leaders including JP Morgan, Morningstar, Broadridge and Hamilton Lane.
We build engaging experiences through powerful AI and personalization. We leverage the combined power of investment intelligence, data science, and technology to make investing a more engaging experience and a more powerful driver of financial wellbeing.
At TIFIN, design and behavioral thinking enables engaging customer centered experiences along with software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.
We hope to change the world of wealth in ways that personalized delivery has changed the world of movies, music and more. In a world where every individual is unique, we believe in the power of AI-based personalization to match individuals to financial advice and investments is necessary to driving wealth goals
OUR VALUES:
- Shared Understanding through Listening and Speaking the Truth. We communicate with radical candor, precision, and compassion to create a shared understanding. We challenge, but once a decision is made, commit fully. We listen attentively, speak candidly.
- Teamwork for Team Win. We believe in win together, learn together. We fly in formation. We cover each by other’s backs. We inspire each other with our energy and attitude.
- Make Magic for our Users. We center around the voice of the customer. With deep empathy for our clients, we create technology that transforms investor experiences.
- Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. We strive to be the best we can possibly be. No excuses.
- Innovate with Creative Solutions. We believe that disruptive innovation begins with curiosity and creativity. We challenge the status quo and problem solve to find new answers.
WHAT YOU'LL BE DOING:
As part of TIFIN’s technology division, you will Automation QA role, ensure your dedication towards commitment to quality and attention to detail is the single most important aspect of this job role. This position requires you to be a dynamic individual who can not only manage a team of skilled automation engineers but also work as an individual contributor within the same team.
- Deliver all releases on time while ensuring high levels of automation coverage
- Work with QA Team to understand the product requirements and be able to provide automation testing estimates.
- Utilise experience (technical, functional) to create automation test strategies and execution plans to be able to deliver releases as per business needs.
- Create and execute automation test plans to allow for in-sprint automation.
- Review automation test artifacts created by team members.
- Work with development in an agile delivery methodology to capture defects early in the lifecycle by regular execution of regression automation suit.
- Work with automation engineers to get best ROI by identifying automation candidates.
Skills required
- 5+ years of experience in automation testing
- Must have 1+ years of experience working with test frameworks including Selenium and/or Cypress.
- Hands on expertise in various automation framework (bdd, data driven, keyword, hybrid).
- Must be capable of understanding test requirements, planning and creating test suites.
- Strong hold on programming/scripting language (Java/Python/JavaScript)
- Experience in services/API testing and automation (Jmeter/Any tool)
- Good exposure to SQL and Unix
- Proven experience working within an Agile framework
- Strong analytical and troubleshooting skills
- Solid experience on Test management and Version control softwares (Jira/Git/Bitbucket/Any other)
- Excellent communication (verbal and written) skills.
- WHO ARE YOU:
- Experience with Mobile automation using Appium or similar tools.
- Exposure to Continuous Integration & Continuous Deployment.
- Strong team and task management skills
- Exposure in Performance and Security testing
Job Location : Mumbai
COMPENSATION AND BENEFITS PACKAGE:
Competitive and commensurate to experience + discretionary annual bonus + ESOPs
About the Tifin Group: The Tifin group combines expertise in finance, technology, entrepreneurship and investing to start and help build a portfolio of brands and companies in areas of investments, wealth management and asset management.
TIFIN companies are centred around the user and emphasize design innovation to build operating systems. We focus on simplifying and democratizing financial science to make it more holistic and integral to users’ lives.
Industry
Title/ Role: Power Apps Technical Consultant
Experience: 4-9 Years
Work Location: Bangalore, Noida, Gurgaon
Notice Period: Immediate to 30 days Max
Mandatory Skills: Power Platform Development, Power Apps, Power Automate, Power BI, MS D365 CE, CRM, SharePoint, Integration
Job Description:
The Integration Technical Consultant is responsible to work with business solution architects and project team to execute integration project activities on Shell projects. The incumbent will establish close working relationships with Technical Leads, Architects, business IT, third parties and external delivery partners to successfully deliver enterprise integration technical projects in Shell.
As a Power Apps Developer, you are able to design, test and deploy Power Apps (Canvas, Model-Driven, Portal)
Job Requirements:
- Power Apps Technical expert with experience in IT industry, as well as proven skills in technical consulting. Be able to show skills across advising, scoping, designing and defining projects which are either complex or broad in scope.
- This is a wide-ranging role where you’ll be able to flex your technical and professional skills, as you confidently oversee Shell’s computing strategy for end user productivity and help us lead on standards for cloud consumption
- Develop Power Apps solutions on the Microsoft Power Platform, including Common Data Service (CDS), Power Apps and Dynamics 365 CE
- Experience in developing new Power Apps model-driven and canvas apps as well as enhancing existing apps
- Development knowledge on CRM Plugins, CRM Workflows
- Development knowledge on PCF Controls for both canvas and model driven apps
- Strong development knowledge on customization of Views/forms using JavaScript
- Strong development knowledge on Microsoft stack especially C#, ASP.NET, Azure and Office 365.
- Ability to create custom connectors for Power Automate
- Experience with SharePoint integration scenarios with Power Apps and D365
- PowerBI report development
- Developing visual reports, KPI scorecards, and dashboards using Power BI desktop.
- Connecting data sources, importing data, and transforming data for Business intelligence.


- Optimizing components for maximum performance across a vast array of web-capable devices and browsers
- Ability to understand business requirements and translate them into technical requirements
- You will ensure that these components and the overall application are robust and easy to maintain.
- Have a good understanding of design and user experience principles.
- Open-minded, flexible, and willing to adapt to changing situations
- Ability to work independently as well as on a team and learn from colleagues
- High adaptability in a dynamic start-up environment
- Ensuring technologies are used efficiently, profitably, and securely. Evaluating and implementing new systems and infrastructure.
- Excellent troubleshooting, analytical and problem-solving abilities with a tenacious commitment to finding the root cause of issues.
Qualifications :
- B. Tech/B.E/MTech or a related technical discipline from reputed universities
Skills Required :
- Minimum 1+ years experience in Front-End Development using ReactJS Framework
- Experience in consuming Restful Web services
- Strong hands-on experience on HTML5, CSS3, JavaScript, Bootstrap & CSS preprocessors
- Should be adept at converting PSD to HTML
- Should know UI/UX
- Excellent development skills on best practices for cross-browser compatibility and Responsive UI.
- Good with agile development practices such as continuous integration and deployment
- Knowledge of Version Control System
- Write and maintain technical documentation
- Knowledge of MVVM Architecture
- Cares deeply about writing Quality, Testable & Modular code

WORK FROM HOME / 1 year Contract Role |
Designing a modern highly responsive web-based user interface with the latest user-facing features ·
·Building reusable components and front-end libraries ·
Translating wireframe and design into high-quality code ·
As a React.js Developer, you will be involved from conception to completion with projects that are technologically sound and aesthetically impressive ·
· Maintain code and write automated tests to ensure the product is of the highest quality ·
· Optimizing components for maximum performance across a vast array of web-capable devices and browsers ·
· Leverage assets and resources provided by the client into applications ·
· Write and optimize code in a well-documented and clean way alongside its benchmarking products
|
REQUIREMENTS:
|
We are looking for experienced React JS developers who are proficient with JavaScript and TypeScript.
The primary focus of the selected candidates would be on developing user interface components implementing and executing them following well-known React.js workflows (such as Next and redux). Enduring these components, the overall application should be robust and easy to manage.
You should be a team player with commitments to achieve perfection by every stage of development that includes collaborative problem solving, sophisticated design, and quality products |
TECHNICAL SKILLS:
|
·Proficiency in JavaScript and TypeScript including DOM manipulation
· Knowledge of functional and object-oriented programming in JS/TS · Experience with HTML, CSS, ECMAScript (ES6), Restful APIs (application programming interfaces)
Experience with common front-end development tools such as babel, Webpack, NPM, Yarn, etc. ·
Knowledge of modern authorization mechanisms, such as JSON Web Tokens · Knowledge of other frameworks such as Gatsby JS, Angular, Vue, etc. is a plus · Knowledge of Code versioning tools such as Git, SVN, etc. ·
Understanding of automated testing tools like Jest, Mocha, etc.
|
Job Title : Digital Marketing Specialist
About Storytech:
We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.
Description:
We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
Ultimately, you should be able to promote our company and increase client engagement.
Roles and Responsibilities:
- Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
- Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
- Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
- Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
- Take complete ownership on end to end digital advertising campaigns and growth
- Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
- Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
- Develop and execute a marketing plan to promote Workruit for job seekers and companies
- Be responsible for demos, product flows & market analysis
About the candidate:
- Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
- 3+ years’ experience in paid digital advertising
- Great communication skills and time management skills
Required Technical Skills:
- App Marketing
- Performance Marketing
- Social Media Marketing
- Facebook Advertising
- LinkedIn Marketing
- Google Analytics
- Campaign Strategy
- Project Management
- Marketing Automation
- Email and SMS Marketing
- Content Marketing
- Design Skills
- Creativity
- Strong Communication Skills


Requirement:
Experience: 3+ Yrs as Fullstack Developer
Skills: AngularJS, Javascript, Jquery, ReactJS, Bootstrap,MVC, PHP,Python,MySQL
Job Location: Bangalore
Description: Ability to write highly optimised code to meet stringent performance standards. Linux fundamentals must
Good to Have: Azure/Cloud Computing knowledge
Education : BE/MCA with specialization in Computer/Electronics/Electrical/Information Technology
- 2+ years of experience on Java, Spring Boot, Hibernate in medium to large-scale projects
- Must have experience with at least some flavours of both SQL (MySQL, Postgres) and NoSQL (Kafka, MongoDB, ElasticSearch, NoSQL distributed cache system, DynamoDB etc), datastores in production
- Must have experience with Kafka or similar message queue systems in production
- Stellar problem solving skills
- Hunger to learn new things and ability to grasp new concepts quickly
- Ability to move quickly without breaking things too much (we are dreamers)
- Ability to work under immense pressure which is balanced by a sense of responsibility and ownership
- Should be able to groom juniors and take them to the next level

Job Description
Responsibilities
-
Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo
-
Binding of UI elements to JavaScript object models
-
Creating RESTful services with Node.js
-
Architect scalable web architectures
-
Work in a cross-functional team to deliver a complete user experience
-
Create Unit and Integration tests to ensure the quality of code
-
Be responsive to change requests and feature requests
-
Write code that is cross-platform and cross-device compatible
-
Ability to wear many hats and learn new technologies quickly
Qualifications
Experience
-
2-3 years minimum in creating complex HTML based solutions
-
Detail oriented experience as a Web Developer creating Angular based solutions
-
1-2 years with Node.js and Express
-
Ability to work both independently and in collaborative teams to communicate design and build ideas effectively
-
Experience using asynchronous RESTful services (JSON)
Requirements
-
Fluent knowledge of latest HTML/CSS standards and best practices
-
Working knowledge of JavaScript and AngularJS
-
Working knowledge of Node.js and Express
-
Solid Understanding of HTTP protocol and how server-side code is processed on the client
-
Some experience with Photoshop or Sketch is a plus (creating sprites, optimizing, cutting or adjusting images)
-
Working knowledge of front end optimization and performance techniques
-
Obsession with lean, clean and organized front-end code
-
Cross-browser development and troubleshooting
-
Experience building Responsive websites for web, tablet and mobile devices
-
Eye for details is crucial
-
Able to handle multiple projects and competing deadlines
-
Good understanding of overall web design including basic usability, accessibility, industry standards, architecture, and navigation
-
Portfolio of work required. Include examples of all areas of interaction design (user flows, wireframes, final graphical display)

