Conversion rate optimization (Intern)

Job Title: Manager – Performance Marketing

Job Purpose: You will own the end-to-end performance marketing strategy across digital channels – from campaign planning to optimization – in close partnership with our external media agency. You will act as the key liaison between internal stakeholders and the agency, ensuring that campaigns align with Indias brand vision and performance goals.

Job Location: Gurgaon

Qualification: Graduate

Required Qualifications & Skills:

·        Experience: 7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or D2C Consumer Brands.

·        Platforms Expertise: Deep hands-on knowledge of Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.

·        Analytical Proficiency: Strong command over Excel/Google Sheets & Presentation Skills, campaign analysis, and ROI modeling.

·        Creative Acumen: Strong understanding of creative trends and what makes an ad scroll-stopping.

·        Collaboration Skills: Proven experience working with agencies and cross-functional teams.

·        Mindset: Strategic thinker with an execution-first attitude, comfortable working in a fast-paced retail environment.

Key Deliverables (Essential functions & Responsibilities of the Job):

1.      Performance Strategy & Ownership

Lead and oversee the full-funnel performance marketing plan across Meta, Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring alignment with business and brand objectives.

2.      Agency Coordination

Collaborate closely with the media agency to plan, execute, and optimize campaigns. Review media plans, performance reports, and optimization strategies regularly to ensure effective spend utilization and ROI.

3.      Performance Metrics & Optimization

Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure budget efficiency and continuously improve campaign effectiveness through A/B testing, creative experiments, and audience refinement.

4.      Cross-functional Collaboration

Partner with merchandising, content, product, and creative teams to align campaigns with collection launches, key trading moments, and promotional priorities.

5.      Vendor Evaluation & Onboarding

Identify and onboard new marketing vendors or technology partners that can deliver better performance outcomes, efficiency, and cost advantages. Continuously evaluate vendor performance to ensure value delivery.

6.      Insights & Reporting

Analyze campaign performance and consumer behavior through GA4, Appsflyer, and Adobe Analytics. Build weekly and monthly dashboards highlighting key learnings, insights, and recommendations.

7.      Channel Experimentation

Identify and test new paid growth opportunities across emerging channels such as Pinterest, Snapchat, and Influencer-led Performance Partnerships.

8.      Creative Performance Management

Work with internal and agency creative teams to brief and evaluate performance-first creatives— ensuring they resonate with the fashion-forward audience.

Note: Looking for a smart, presentable, culturally aligned candidate, preferably from a brand side, with strong skills in Adobe, Appsflyer, Excel, and presentation making.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Google search: Glan management Consultancy

Role Overview:

We are looking for a detail-oriented Quality Assurance (QA) Tester who is

passionate about delivering high-quality consumer-facing applications. This role

involves manual testing with exposure to automation, API testing, databases, and

mobile/web platforms, while working closely with engineering and product teams

across the SDLC.

Products:

• Openly – A conversation-first social app focused on meaningful interactions.

• Playroom – Voicechat – A real-time voice chat platform for live community

engagement.

• FriendChat – A chatroom-based social app for discovering and connecting with

new people.

Key Responsibilities:

• Perform manual testing for Android, web, and native applications.

• Create and execute detailed test scenarios, test cases, and test plans.

• Conduct REST API testing using Postman.

• Validate data using SQL and MongoDB.

• Identify, report, and track defects with clear reproduction steps.

• Support basic automation testing using Selenium (Java) and Appium.

• Perform regression, smoke, sanity, and exploratory testing.

• Conduct risk analysis and highlight quality risks early in the SDLC.• Collaborate closely with developers and product teams for defect resolution.

• Participate in CI/CD pipelines and support automated test executions.

• Use ADB tools for Android testing across devices and environments.

Required Skills & Technical Expertise:

• Strong knowledge of Manual Testing fundamentals.

• Hands-on experience with Postman and REST APIs.

• Working knowledge of SQL and MongoDB.

• Ability to design effective test scenarios.

• Basic understanding of Automation Testing concepts.

• Familiarity with SDLC and QA methodologies.

• Exposure to Selenium with Java and Appium.

• Understanding of Android, web, and native application testing.

• Experience using proxy tools for debugging and network inspection.

Good to Have:

• Exposure to CI/CD tools and pipelines.

• Hands-on experience with Appium, K6, Kafka, and proxy tools.

• Basic understanding of performance and load testing.

• Awareness of risk-based testing strategies.

Key Traits:

• High attention to detail and quality.

• Strong analytical and problem-solving skills.

• Clear communication and collaboration abilities.

• Eagerness to learn and grow in automation and advanced testing tools.

job Title: Ad Sales Executive/ Manager

Location: Mumbai, Pune, Nagpur

Experience: 2-8 years in advertising field

Salary: As per industry standards + Benefits

Responsibilities:

• Identifies and prospects potential clients across the market segments
• Builds and maintains strong relationships with key decision-makers and stakeholders to understand their marketing needs and objectives
• Develops customized proposals and presentations that showcase Reach India's capabilities and solutions tailored to each client's requirements
• Collaborates with internal teams, including creative, strategy and account management, to ensure seamless execution of client campaigns
• Staying abreast on industry trends, competitor activities, and market insights to identify opportunities for innovation and differentiation.
• Understands media verticals (Radio, TV, Digital, OOH etc.) and pitches the proposal by understanding the client’s requirements and budget

What you need to succeed in this job ?

• MS or BS/B.Tech in computer science or equivalent experience from top college.
• Minimum 2+ Experience in Java 8, Spring Boot, Spring Cloud, Spring Cloud Gateway etc
• Good understanding of Design Patterns usage and implementations.
• REST Services and understanding and implementation of Microservices Architecture.
• Unit testing tools – Junit & Mockito.
• Experience is PostgreSQL database is must, 
• Excellent data structure & algorithm and problem solving skills.
• Should be an active contributor to developer communities like Stackoverflow is added advantage.
• Experience and knowledge of open source tools & frameworks, broader cutting edge technologies around server side development (Prometheus, Elasticsearch, Kafka).
• Must be a proven performer and team player that enjoy challenging assignments in a high- energy, fast growing and start-up workplace.
• Must be a self-starter who can work well with minimal guidance and in fluid environment.

As a Director Engineering, your role & responsibility will include the following.  

• Define the product roadmap and delivery planning. 
• Provides technical leadership in design, delivery, and support of product software and platforms. 
• Participate in driving technical architectural decisions for the product.  
• Prioritization of the features and deliverable artifacts 
• Augmentation of the product development staff.  
• Mentor managers to implement best practices to motivate and organize their  teams. 
• Prepare schedules, report status as well as make hiring decisions. 
• Ensure to provide proven ability to evaluate and improve software development  best practices. 
• Provide DevOps and other processes to assure consistency, quality and  timeliness. 
• Participate in interviewing as well as hiring final decisions. 
• Guide and provide input to all strategic as well as technical planning for entire  products. 
• Monitor and provide input for evaluation and prioritize change requests.
• Create and monitor the set of policies that establish standard development  languages, tools, and methodology; documentation practices; and examination  procedures for developed systems to ensure alignment with overall architecture.' 
• Participate in project scope, schedule, and cost reviews. 
• Understand and socialize product capabilities and limitations. 
• Identify and implement ways to improve and promote quality and demonstrate  accuracy and thoroughness. 
• Establish working relationships with external technology vendors. 
• Integrate customer requirements through the engineering effort for championing  next generation products. 
• Quickly gain an understanding of the company's technology and markets,  establish yourself as a credible leader. 
• Release scheduling. 
• Keeps abreast of new technologies and has demonstrated knowledge and  experience in various technologies. 
• Manage 3rd party consulting partners/vendors implementing products. 
• Prepare and submit weekly project status reports; prepare monthly reports  outlining team assignments and/or changes, project status changes, and  forecasts project timelines.
• Provide leadership to individuals or team(s) through coaching, feedback,  development goals, and performance management. 

• Prioritize employee career development to grow the internal pipeline of leadership  talent. 
• Prioritize, assign, and manage department activities and projects in accordance  with the department's goals and objectives. Adjust hours of work, priorities, and  staff assignments to ensure efficient operation, based on workload. 

Qualification & Experience  

• Master’s or bachelor’s degree in Computer Science, Business Information  Systems or related field or equivalent work experience required. 
• Relevant certifications also preferred among other indications of someone who  values continuing education. 
• 15+ years’ experience "living" with various operating systems, development tools  and development methodologies including Java, data structures, Scala, Python,  NodeJS 
• 8+ years of individual contributor software development experience.
• 6+ years management experience in a fast-growing product software  environment with proven ability to lead and engage development, QA and  implementation teams working on multiple projects. 
• Idea generation and creativity in this position are a must, as are the ability to  work with deadlines, manage and complete projects on time and within budget. 
• Proven ability to establish and drive processes and procedures with quantifiable  metrics to measure the success and effectiveness of the development  organization. 
• Proven history of delivering on deadlines/releases without compromising quality. 
• Mastery of engineering concepts and core technologies: development models,  programming languages, databases, testing, and documentation. 
• Development experience with compilers, web Services, database engines and  related technologies. 
• Experience with Agile software development and SCRUM methodologies. 
• Proven track record of delivering high quality software products. 
• A solid engineering foundation indicated by a demonstrated understanding of  
• product design, life cycle, software development practices, and support services.  Understanding of standard engineering processes and software development  methodologies. 
• Experience coordinating the work and competences of software staff within  functional project groups. 
• Ability to work cross functionally and as a team with other executive committee  members. 
• Strong verbal and written communication skills. 
• Communicate effectively with different business units about technology and  processes using lay terms and descriptions.  
•  
• Experience Preferred: 
• Experience building horizontally scalable solutions leveraging containers,  microservices, Big Data technologies among other related technologies. 
• Experience working with graphical user experience and user interface design. 
• Experience working with object-oriented software development, web services,  web development or other similar technical products. 
• Experience with database engines, languages, and compilers  
• Experience with user acceptance testing, regression testing and integration  testing. 
• Experience working on open-source software projects for Apache and other great  open-source software organizations. 
• Demonstrable experience training and leading teams as a great people leader.
•  

Roles and Responsibility

1. Looking after entire field operations

2. Coordinate with the sales and technical team to resolve the issues.

3. Take full ownership of keeping the designated clients to keep them hooked to the solution provided by the company.

4. Addressing customer inquiries, concerns and suggestions.

5. Detect repetitive issues and finding a relevant solution for that.

6. Work along with the tech team to fine issues w.r.t to the product and make it stable.

7. Analyze and summarise the day’s work and reporting it to the team manager.

8. Manage maintenance of equipment / devices and services.

Note:

• MUST OWN TWO-WHEELER WITH DRIVING LICENSE
• CANDIDATE WHO CAN JOIN IMMEDIATELY.
• FIXED TRAVEL REIMBURSEMENT.