PPC Expert -Minimum 5+Years

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

Roles and Responsibilities

• Develop new business via telephone and mass communication such as email, research, and social media to introduce company product and services and identify appropriate buyers within the target market.
• Generating leads by working on researching a prospect company and/or by cold calling.
• Supporting the sales team in the daily administrative tasks.
• Follow up on leads and conduct research to identify potential prospects.
• Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
• Conduct a need analysis and determine prospects pain points.
• You will help to create identify and track sales leads, generate sales report.
• Should be comfortable and fluent on both written and verbal communications via calls/emails and chats. He/She will be working closely with sales team.
• Prepare a pitch and help deliver the necessary details of IT Companies to prospect lead by assisting the business delivery team.
• Good knowledge of latest tech stacks in Digital Service, mobile and Web Technologies
• Work with Sales team to develop and grow the sales pipeline to consistently meet monthly/quarterly revenue goals.

Content Operations Specialist 

Location: Work from home

Type: Primarily contract based 

Nature of work: Full-time.

As a Content Operations Specialist at Pratilipi Hindi, you will closely work with our Content Operations lead and other language owners to ensure the delight of millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media. 

In short - you will own a content funnel in Pratilipi Hindi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers. 

What we are looking for in a person:

You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Hindi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors, and make a positive impact in the language literature world.

What you’ll be doing:

• You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms. 
• You will understand user funnels and take up focused initiatives to scale event participation and published content numbers. 
• You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
• You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
• You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story. 
• You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success. 
• You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content. 
• You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
• You will reply to user queries over email and help them with any kind of issues related to Pratilipi events. 
• You will be responsible for assisting in the day-to-day content needs of our product managers to run different experiments. Your content would go to millions of readers each day. 

What we offer:

• Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
• Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
• Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields. 
• Dynamic, creative, and collaborative work environment. Supportive leadership.
• Flexible work hours and better work-life balance
• Work from Anywhere
• Salary up to 20K per month. 

Interview process:

• We won’t look for an experience.
• We would take interviews over a few phone calls and Zoom. 
• Expect one or two assignments once you clear the first round of interviews.

Requirements:

• Good verbal and written communication skills and interpersonal skills required
• Software& Application learning abilities
• Any Graduation ( Technical will be preferred)
• Experience in a similar role or experience will be preferred
• Able to promptly answer & support related Phone calls, chats & Emails.
• Good knowledge of Microsoft excel and other tools

Roles & Responsibilities:

• Supporting the customer through an email ticketing system, live chat and phone calls to resolve customer queries
• To help solve customer problems and issues maintaining SLAs Troubleshooting technical issues and communicating back to the customer
• Should be able to customers get to the root of their problems quickly.
• Following up with clients to ensure the problem is resolved
• Maintaining records of each phone call for future reference.
• Offering exceptional customer service and satisfaction.
• Ability to meet deadlines and prioritize tasks.
• Produce periodic reports of technical support operations to company management.
• Using remote desktop connections to provide immediate support.
• Raising tickets to the technical team as and when required to solve technical issues
• Properly escalate unresolved issues to appropriate internal teams like development and QA teams
• Creating support manuals for end uses for step by step guide for the features

We are looking for a Talent Acquisition Executive for Merito. Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team, consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

Job Profile:
Client onboarding and engagement.
Analyzing requirements and creating job descriptions.
Ensuring quality recruitment and selection within agreed TAT.
Individually contributing toward closing key executive search requirements

Requirements
1-3 years of agency recruitment experience for Tech / Non-Tech / leadership roles.
Minimum 1 year experience with executive search
Hands-on experience with optimally utilizing ATS and other recruitment software.

Benefits

Fixed Pay + Variables

• • Key Result Areas
  
  
  1. Develop and lead desktop and mobile web Back end development. 
  2. Work on Node JS platform.
  3. Strong focus on UI Performance: optimize page load, rendering, caching, leveraging CDNs.
•  
  1. Technology Skills:
  
  
  • Advanced Javascript, CSS, HTML 5, D/XHTML, XML, JSON, DOM Concepts
  • Must have worked on a SPA frameworks:Nodejs, AngularJS or InfernoJS
  • Familiarity with common Javascript Libraries such as jQuery.
  • Fluent in responsive design and mobile / tablet UI / UX
  • Knowledge about UI testing automation
  • Web mobile (touch devices: mobiles and tablets) experience is expected
  • UI or API Performance: should have hands-on experience of optimizing page load, rendering,caching.
  • Good understanding of AJAX and its UI implications
  • Sense for appeal & aesthetics from a usability perspective