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Digital Marketing ( Marketing Automation)
Digital Marketing ( Marketing Automation)

Digital Marketing ( Marketing Automation) at Zolvit (formerly Vakilsearch) · Chennai · 3 - 6 years · ₹10L - ₹15L / yr · Profitable · Posted 8 Aug 2025

Zolvit (formerly Vakilsearch)'s logo

Digital Marketing ( Marketing Automation)

Lakshmi J's profile picture
Posted by Lakshmi J
3 - 6 yrs
₹10L - ₹15L / yr
Chennai
Skills
Marketing Automation
Link building
SaaS
skill iconGoogle Analytics
Hubspot

About Zolvit

Zolvit is India’s leading legal, tax, and compliance platform, serving thousands of SMEs, professionals, and enterprise clients. We are transforming how businesses meet their compliance needs by blending automation, expert guidance, and high-quality legal research.


About the Role:


We are looking for a results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience in SEO backlink building, marketing automation, and digital campaign execution. You will play a key role in improving our online visibility, driving qualified traffic, and nurturing leads through automated workflows.


Key Responsibilities:

 • Plan and execute high-quality backlink acquisition strategies (guest posting, blogger outreach, broken link building, etc.)

 • Manage and optimize marketing automation workflows (emails, lead scoring, drip campaigns, retargeting)

 • Work with SEO tools (Ahrefs, SEMrush, Moz, etc.) to monitor and improve link-building performance

 • Collaborate with content and design teams to develop link-worthy content assets

 • Set up and manage campaigns using tools like HubSpot, Mailchimp, ActiveCampaign, or similar

 • Track KPIs and generate weekly/monthly performance reports

 • Stay updated on SEO and marketing automation trends and algorithm updates.


Requirements:

 • 3+ years of experience in digital marketing with a focus on SEO/backlinks and marketing automation

 • Strong knowledge of white-hat link-building techniques

 • Hands-on experience with automation tools like HubSpot, Mailchimp, or similar

 • Familiarity with Google Analytics, Google Search Console, and tag management tools

 • Excellent written communication skills for outreach and campaign content

 • Self-starter with strong organizational and time management skills.


Preferred Qualifications:

 • Experience in B2B marketing or SaaS is a plus

 • Certification in SEO, Google Ads, or Marketing Automation tools


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About Zolvit (formerly Vakilsearch)

Founded :
2012
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7


About Vakilsearch


Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.


Visit us on www.vakilsearch.com

Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms


Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.

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Hey there!


We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.


Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.


We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.


Here are some of our beliefs about work

  1. Work is only 1 part of your life and not your entire life. We treat it as such.
  2. Weekends are sacred and not to be messed around with. You won't be asked to work on one.
  3. Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
  4. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.


Apart from work, we continually invest in growing you as a professional and a human.

  1. Book club — broaden your horizons by picking up a book every month and have fun doing so
  2. P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
  3. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.


Growth requires mentorship

We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.


What's it like here

We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.


This sounds good. But what exactly will you work on?

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You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.


Backlink Outreach and DR Growth

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GA4, GTM, and Dashboards

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If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.


What you won't be doing

  • You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
  • You won't be designing carousels or editing videos. We have a designer for that.
  • You won't be posting on LinkedIn and X. We have someone handling social execution.
  • Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.


Here's what we expect from you

  1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
  2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
  3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
  4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
  5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
  6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
  7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
  8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
  9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.


Tools you'll work with

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  2. Analytics: GA4, GTM, Looker Studio
  3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
  4. Ops: Notion, Slack
  5. Outreach: Email (your preferred tool), LinkedIn


The fine print

  1. Experience: 3-4 years
  2. Location: Mumbai
  3. Reports to: Marketing Head
  4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.


If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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Build and maintain brand consistency across marketing channels.

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Key Responsibilities:


B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.


ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.


Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.


Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.


Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.


Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.


Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.


Qualifications:

  • Any professional degree/MBA in Digital marketing.
  • Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
  • Strong leadership skills with the ability to motivate a high-performing team.
  • In-depth knowledge of digital marketing channels, tools, and analytics platforms.
  • Exceptional analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.


If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

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Baxture Technologies
at Baxture Technologies
1 candid answer
Nikita Kandhare
Posted by Nikita Kandhare
Pune
3 - 8 yrs
₹2L - ₹10L / yr
Social Media Marketing (SMM)
Lead Generation
LinkedIn
Outreach
Email Marketing
+2 more

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities


1. Organic Growth (SEO + Content)

  • Manage and improve website SEO (on-page + off-page)
  • Plan and publish content (blogs, landing pages, case studies)
  • Improve search rankings and organic traffic

2. Social Media Management

  • Manage LinkedIn and other relevant platforms
  • Create and schedule posts consistently
  • Build brand presence and engagement

3. Outreach & Lead Generation

  • Run outbound campaigns via LinkedIn and email
  • Identify target prospects and generate leads
  • Build and manage outreach pipelines

4. Email Marketing

  • Create and execute email campaigns
  • Handle newsletters, cold email sequences, and follow-ups
  • Track performance and optimize campaigns

5. Paid Marketing (Ads)

  • Run and manage ads on Google, LinkedIn, and Meta
  • Optimize campaigns for lead generation and ROI
  • Test creatives, audiences, and messaging

6. Analytics & Optimization

  • Track performance across channels
  • Improve conversion rates and campaign effectiveness
  • Share simple, actionable reports



What We’re Looking For

  • 3–5 years of experience in digital marketing (preferably IT/services)
  • Strong understanding of SEO, social media, and lead generation
  • Experience with LinkedIn outreach, email tools, and ad platforms
  • Ability to execute independently (hands-on role)
  • Data-driven mindset with focus on results

Nice to Have

  • Experience in B2B or SaaS marketing
  • Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.


Read more
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