Digital Marketing ( Marketing Automation)

Digital Marketing & Project Manager

Location: Hyderabad

Role Description:

Drives the company’s digital footprint across all online platforms, leading campaigns, social media strategies, and influencer partnerships. Oversees the digital marketing team and ensures measurable ROI.

Role Responsibilities:

•⁠ ⁠Lead paid ad campaigns (Google, Meta, YouTube).

•⁠ ⁠Manage influencer and content collaborations.

•⁠ ⁠Plan and execute SEO, SEM, and social media strategy.

•⁠ ⁠Coordinate analytics, reporting, and lead tracking.

•⁠ ⁠Work closely with creative and event teams to amplify campaigns.

Experience Required: 5–7 years

Qualification Required: MBA / PGDM in Marketing or Digital Media

Tools / Software Know-How: Meta Ads Manager, Google Analytics, Canva, HubSpot

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Key Responsibilities:

• Partner with the Business Process Owner(s) and Process Excellence Team members to develop a deep end-to-end understanding of processes targeted for automation and outline the impacted processes and business requirements
• Engage with cross-functional teams to develop business requirements documentation of the process to be automated in a manner that is understood by the business users and can be shared with RPA solution design and development teams
• Works with RPA & Technical Team members to facilitate the planning and execution of RPA and other Automation projects
• Work with Business Units to perform value analysis (ROI) for the processes
• Coordinate with the business and the RPA team to identify and provide support for solution designs for production issues and enhancements
• Identify scope, benefits, constraints, and risks for RPA automation initiatives, capture and document current state manual processes
• Identify and document best practices for ongoing RPA adoption
• Facilitate sessions with stakeholders to drive out requirements
• Consider change management implications for implementation of new RPA processes
• Deliver key business analysis artifacts, using best practices and tools, for the design, solution and execution of medium and large projects
• Document and diagram the existing environment and data-flows
• Gather non-functional requirements such as security, capacity performance and availability
• Act as a liaison between business and technical resources
• Recommend ‘to-be’ process map designs using Cross-functional flowcharts.
• Define configuration specifications and business analysis requirements
• Conduct Process diagnostics & opportunity identification
• Define requirements, creating user stories (if Agile) or BRD or Disaggregation sheets (for RPA)
• Help design, document and maintain system processes
• Creating Business Case and ROI which can be submitted for review and approvals

Qualifications

Essential Knowledge and Skills:

• Strong customer service focus with the proven ability to develop and maintain effective working relationships with team members, stakeholders and management.  Demonstrate strong collaboration across all levels of the organization
• Ability to work independently, with limited supervision, whilst participating fully as a member of the RPA team
• Effective Persuasive Communication including the ability to influence SMEs and business stakeholders toward change, automation and continuous improvement
• Knowledge of RPA technologies and spectrum of best practices with process automation and operational excellence
• Understand the needs of and support a company with global operations
• Ability to translate requirements into processes and controls
• Strong analytical skills, coupled with a logical, disciplined and structured approach to documentation and procedures
• Flexible and dynamic personality
• Excellent spoken and written communication. Assertive and confident raising action points with senior individuals
• Experience of working on major projects
• Experience/knowledge of a range of technical platforms and solutions
• Work with individuals to understand and build detailed process maps and business requirements documents
• Ability to rapidly grasp processes and identify potential RPA solutions
• Integrate leading practices on process discovery & mapping into the day-to-day delivery of business requirements documents
• Willingness to learn and become an expert in RPA and other Intelligent Automation solutions
• 2-5 years of experience supporting business process documentation with business owners and SMEs across multiple geographically disbursed teams
• A team player that is willing to learn and adapt in a high pace delivery environment
• Bachelor’s Degree in Engineering/ IT/ Data Sciences/ Business Administration or related fields

Desirable Knowledge and Skills:

• Experience working with automation software (e.g., Automation Anywhere, Blue Prism, UiPath)
• Experience in analyzing data to draw business-relevant conclusions
• Experience writing simple SQL queries for data analysis