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Digital Marketing ( Marketing Automation)
Digital Marketing ( Marketing Automation)
Zolvit (formerly Vakilsearch)'s logo

Digital Marketing ( Marketing Automation)

Lakshmi J's profile picture
Posted by Lakshmi J
3 - 6 yrs
₹10L - ₹15L / yr
Chennai
Skills
Marketing Automation
Link building
SaaS
skill iconGoogle Analytics
Hubspot

About Zolvit

Zolvit is India’s leading legal, tax, and compliance platform, serving thousands of SMEs, professionals, and enterprise clients. We are transforming how businesses meet their compliance needs by blending automation, expert guidance, and high-quality legal research.


About the Role:


We are looking for a results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience in SEO backlink building, marketing automation, and digital campaign execution. You will play a key role in improving our online visibility, driving qualified traffic, and nurturing leads through automated workflows.


Key Responsibilities:

 • Plan and execute high-quality backlink acquisition strategies (guest posting, blogger outreach, broken link building, etc.)

 • Manage and optimize marketing automation workflows (emails, lead scoring, drip campaigns, retargeting)

 • Work with SEO tools (Ahrefs, SEMrush, Moz, etc.) to monitor and improve link-building performance

 • Collaborate with content and design teams to develop link-worthy content assets

 • Set up and manage campaigns using tools like HubSpot, Mailchimp, ActiveCampaign, or similar

 • Track KPIs and generate weekly/monthly performance reports

 • Stay updated on SEO and marketing automation trends and algorithm updates.


Requirements:

 • 3+ years of experience in digital marketing with a focus on SEO/backlinks and marketing automation

 • Strong knowledge of white-hat link-building techniques

 • Hands-on experience with automation tools like HubSpot, Mailchimp, or similar

 • Familiarity with Google Analytics, Google Search Console, and tag management tools

 • Excellent written communication skills for outreach and campaign content

 • Self-starter with strong organizational and time management skills.


Preferred Qualifications:

 • Experience in B2B marketing or SaaS is a plus

 • Certification in SEO, Google Ads, or Marketing Automation tools


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Zolvit (formerly Vakilsearch)

Founded :
2012
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7


About Vakilsearch


Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.


Visit us on www.vakilsearch.com

Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms


Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.

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Lakshmi J
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