Refine Recovery
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Google AnalyticsGoal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.
STRATEGIC OBJECTIVES
- Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
- Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
- Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.
CORE TEAM ROLES
You’ll want a cross-functional team like this:
- Project Manager
- Coordinates timelines, resources, and deadlines.
- Interfaces between all team members and stakeholders.
- Understands SEO, content, and development cycles.
- SEO Strategist
- Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
- Performs competitive analysis.
- Creates on-page and off-page SEO plan.
- Conducts technical audits and recommends fixes.
- Content Lead / Editor
- Oversees human-written blogs, FAQs, and optimized location pages.
- Coordinates with medical/clinical reviewers for compliance.
- Manages style, tone, and voice.
- Writers (Industry-Specific)
- Experienced in addiction recovery, mental health, and healthcare writing.
- Writes with empathy, authority, and factual accuracy.
- Web Developer
- Optimizes website speed, mobile experience, and user interface.
- Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
- Implements schema markup, accessibility, and mobile-first design.
- Link Builder / Outreach Specialist
- Acquires quality backlinks from reputable health, news, and community sites.
- Builds citations and listings in trusted directories.
- Graphic Designer
- Creates infographics, branded visuals for blogs and landing pages.
- Ensures image SEO optimization.
DELIVERABLES
CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains
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