Refine Recovery

Goal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.

STRATEGIC OBJECTIVES

1. Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
2. Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
3. Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.

CORE TEAM ROLES

You’ll want a cross-functional team like this:

1. Project Manager

• Coordinates timelines, resources, and deadlines.
• Interfaces between all team members and stakeholders.
• Understands SEO, content, and development cycles.

1. SEO Strategist

• Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
• Performs competitive analysis.
• Creates on-page and off-page SEO plan.
• Conducts technical audits and recommends fixes.

1. Content Lead / Editor

• Oversees human-written blogs, FAQs, and optimized location pages.
• Coordinates with medical/clinical reviewers for compliance.
• Manages style, tone, and voice.

1. Writers (Industry-Specific)

• Experienced in addiction recovery, mental health, and healthcare writing.
• Writes with empathy, authority, and factual accuracy.

1. Web Developer

• Optimizes website speed, mobile experience, and user interface.
• Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
• Implements schema markup, accessibility, and mobile-first design.

1. Link Builder / Outreach Specialist

• Acquires quality backlinks from reputable health, news, and community sites.
• Builds citations and listings in trusted directories.

1. Graphic Designer

• Creates infographics, branded visuals for blogs and landing pages.
• Ensures image SEO optimization.

DELIVERABLES

CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains