Product Manager

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.

Duties and responsibilities

● Improve organic search results for desktop and mobile sites on all major search engines.

● Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web

● Provide recommendations and execute strategies for content development in

coordination with SEO goals – general and keyword specific

● Administer search engine programs (XML sitemaps, Google Analytics, and webmaster tools) for purposes of diagnostic reporting on client projects

● Promote both off-page and on-page activities, and also the interactions that build ranking, profile, and traffic

● Analyse and understand web analytics dashboards and draw inferences whic helps to attain the business goals

● Monitor and evaluate search results and search performance across the major search channels, and need to have good knowledge of current search trends

● Communication to the team and management on project development, timelines, and results

● Work closely with the other team members to meet client goals

Key Requirements

● 2+ years of experience in Search Engine Optimization (SEO)

● Proficiency in MS Excel, PowerPoint, and Word

● Experience with website analysis using a variety of analytics tools, including

● Google Analytics, as well as an internal reporting tool

● Experience working with popular Digital Marketing Tools

● Knowledge of HTML

● Planning and strategizing Digital Marketing Campaigns

● Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

SEO Analyst | Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SME team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​

Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients

Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​

Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field

Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

What Success Looks Like

Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals

Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person

Location: Bangalore

Experience: 5–8 Years

CTC: Up to 22 LPA

Required Skills:

• Strong expertise in Power BI (dashboarding, DAX, data modeling, report building).
• Basic to working knowledge of Tableau.
• Solid understanding of SQL and relational databases.
• Experience in connecting to various data sources (Excel, SQL Server, APIs, etc.).
• Strong analytical, problem-solving, and communication skills.

Nice to Have:

• Experience with cloud data platforms (Azure, AWS, GCP).
• Knowledge of data warehousing concepts and ETL processes.

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Introduction

Synapsica is a growth stage HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective, while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don’t have to rely on cryptic 2 liners given to them as diagnosis. Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting. We are backed by YCombinator and other investors from India, US and Japan. We are proud to have GE, AIIMS, and the Spinal Kinetics as our partners.

Your Roles and Responsibilities

The role involves computer vision tasks including development, customization and training of Convolutional Neural Networks (CNNs); application of ML techniques (SVM, regression, clustering etc.) and traditional Image Processing (OpenCV etc.). The role is research focused and would involve going through and implementing existing research papers, deep dive of problem analysis, generating new ideas, automating and optimizing key processes.

Requirements:

• Strong problem-solving ability
• Prior experience with Python, cuDNN, Tensorflow, PyTorch, Keras, Caffe (or similar Deep Learning frameworks). 
• Extensive understanding of computer vision/image processing applications like object classification, segmentation, object detection etc 
• Ability to write custom Convolutional Neural Network Architecture in Pytorch (or similar)
• Experience of GPU/DSP/other Multi-core architecture programming
• Effective communication with other project members and project stakeholders
• Detail-oriented, eager to learn, acquire new skills
• Prior Project Management and Team Leadership experience
• Ability to plan work and meet deadlines
• End to end deployment of deep learning models.