Airblack
https://airblack.coAbout
Airblack is on a mission to help people convert their passion to a livelihood.
Airblack is an online learning platform where people learn how to become successful creators or microentrepreneurs. We are empowering people to learn practical skills in a fraction of the time and cost of traditional education and convert their passion into a sustainable profession.
In June 2020, we launched our first club - Airblack Beauty Club - with a flagship makeup artist certification program. We are currently India's largest online makeup and beauty learning platform with over 25,000 students and 130k+ Instagram followers making our thriving community. We have been rated 4.85 out of 5 by our past learners.
Airblack is a funded rocket ship backed by marquee investors such as Elevation Capital (Investors in Paytm, Swiggy, Unacademy) and InfoEdge Ventures (Investors in Zomato).
Our dream team comprises ex-entrepreneurs, venture capital investors, and operators from places such as Goldman Sachs, Sprinklr, Grofers, BCG, Bain & Co, WeWork, ITC, Urban Company, top IITs, IIMs, and universities such as DU and NIFT.
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About Airblack
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.
What would you be doing?
- Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
- Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
- Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, and Google Analytics.
- Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
- Expertise in creating ads and ad copies.
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 20 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
- You have a proven track record of taking high ownership and willingness to execute hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives
Why should you join Airblack?
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
- Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.
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Job Description
This is a remote position
Experience Level
This role is ideal for engineers with 5+ years of total experience, including strong hands-on software development experience and 1+ year of technical leadership experience, with a proven track record of shipping complex projects successfully.
An experienced individual contributor and leader who thrives in large, complex projects with widespread impact.
Role Overview
As a Senior Engineer, you’ll ensure that projects don’t just get built — they get shipped. You’ll be the driving force behind architecture design, technical decision-making, project delivery, and stakeholder communication.
A Senior Craftsperson is a multiplier for any team:
- Able to independently own ill-defined, highly ambiguous projects.
- Thinks holistically across Product, Design, Platform, and Operations to deliver highly impactful solutions.
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- Raises the quality, correctness, and suitability of their team’s work, with visible impact across their business domain and beyond.
- Strong mentor, role model, and coach for other engineers.
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- Proactively improve system quality and longevity while leveling up those around you.
- Shape roadmaps, vision, and practices of the engineering discipline, influencing both your team and the wider business.
Requirements
What We’re Looking For
- 5+ years of software development experience, with strong architectural design skills.
- Strong hands-on experience with Python and PHP (must-have) and react.js (good-have).
- 1+ year in a technical leadership role, managing pods or cross-functional teams.
- Proficiency in system design, service ownership, and technical documentation.
- Strong experience with code reviews and quality assurance practices.
- Proven ability to communicate effectively with technical and non-technical stakeholders.
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- Strengths in stakeholder management and navigating complex scenarios.
- Skills in deliberate discovery to uncover unknowns and design solutions that succeed in real-world conditions.
Benefits
What We Offer
Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.
Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk.
Cutting-Edge Projects: Work on exciting projects with the latest AI technologies
Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance.
Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind.
And More: Extra perks to support your well-being and professional growth.
Work Environment
- Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results.
- Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered.
- Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team.
Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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