Digital Marketing Expert

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Job Title: Lead Data Engineer

📍 Location: Pune

🧾 Experience: 10+ Years

💰 Budget: Up to 1.7 LPM

Responsibilities

• Collaborate with Data & ETL teams to review, optimize, and scale data architectures within Snowflake.
• Design, develop, and maintain efficient ETL/ELT pipelines and robust data models.
• Optimize SQL queries for performance and cost efficiency.
• Ensure data quality, reliability, and security across pipelines and datasets.
• Implement Snowflake best practices for performance, scaling, and governance.
• Participate in code reviews, knowledge sharing, and mentoring within the data engineering team.
• Support BI and analytics initiatives by enabling high-quality, well-modeled datasets.

Job Summary:

As a Cloud Architect at organization, you will play a pivotal role in designing, implementing, and maintaining our multi-cloud infrastructure. You will work closely with various teams to ensure our cloud solutions are scalable, secure, and efficient across different cloud providers. Your expertise in multi-cloud strategies, database management, and microservices architecture will be essential to our success.

Key Responsibilities:

• Design and implement scalable, secure, and high-performance cloud architectures across multiple cloud platforms (AWS, Azure, Google Cloud Platform).
• Lead and manage cloud migration projects, ensuring seamless transitions between on-premises and cloud environments.
• Develop and maintain cloud-native solutions leveraging services from various cloud providers.
• Architect and deploy microservices using REST, GraphQL to support our application development needs.
• Collaborate with DevOps and development teams to ensure best practices in continuous integration and deployment (CI/CD).
• Provide guidance on database architecture, including relational and NoSQL databases, ensuring optimal performance and security.
• Implement robust security practices and policies to protect cloud environments and data.
• Design and implement data management strategies, including data governance, data integration, and data security.
• Stay-up-to-date with the latest industry trends and emerging technologies to drive continuous improvement and innovation.
• Troubleshoot and resolve cloud infrastructure issues, ensuring high availability and reliability.
• Optimize cost and performance across different cloud environments.

Qualifications/ Experience & Skills Required:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Experience: 10 - 15 Years
• Proven experience as a Cloud Architect or in a similar role, with a strong focus on multi-cloud environments.
• Expertise in cloud migration projects, both lift-and-shift and greenfield implementations.
• Strong knowledge of cloud-native solutions and microservices architecture.
• Proficiency in using GraphQL for designing and implementing APIs.
• Solid understanding of database technologies, including SQL, NoSQL, and cloud-based database solutions.
• Experience with DevOps practices and tools, including CI/CD pipelines.
• Excellent problem-solving skills and ability to troubleshoot complex issues.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Deep understanding of cloud security practices and data protection regulations (e.g., GDPR, HIPAA).
• Experience with data management, including data governance, data integration, and data security.

Preferred Skills:

• Certifications in multiple cloud platforms (e.g., AWS Certified Solutions Architect, Google Certified Professional Cloud Architect, Microsoft Certified: Azure Solutions Architect).
• Experience with containerization technologies (Docker, Kubernetes).
• Familiarity with cloud cost management and optimization tools.

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
• Write compelling and high-quality website content - including long blog posts and short page descriptions.
• Work closely with content writers to post optimized blogs and articles online.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
• Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
• Exceptional communication skills, both written & verbal.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

📢WE ARE #HIRING!📢

👉ROLE : Engineer / Senior Software Engineer, .NET Core with Angular9+ to 14.

👉Position: #hybrid

👉 Location: #pune

👉Job Responsibilities:

● Develop full-stack features and rapid prototypes

● Develop enhancements to existing software products

● Develop API integrations to external solutions

● Work in a team and communicate successes and challenges quickly and objectively

● Create relevant documentation for deliverables in Jira and SharePoint

👉Experience Required:

➡️ Excellent analytical and troubleshooting skills

➡️ 3+ years of software engineering experience

➡️ 3+ years of back-end experience with C#, .NET Core (C API preferred), ASP.NET Core, SQL, RESTful, web services and microsevices

➡️ 1+ years of front-end experience with Angular9+ to14 , RxJS, TypeScript,HTML5, CSS3 ,SCSS

➡️ 3+ years of experience with Web Workers and WebSockets

➡️ 3+ years of experience with SQL and any NoSQL database with eventual consistency

👉Apply Link : https://lnkd.in/diNDDP8h

#hiring #onsite #Angular #dotnetcore #softwareengineer #sql #nosql #frontend #backend

ASP.NET | Open-source web framework for .NET

About Us: We are a group of techies, data analysts, digital marketers, and operations professionals who have come together to provide next-generation e-commerce solutions. We help brands & private labels to grow their businesses on platforms such as Amazon and their own website. We love brainstorming ideas on marketing businesses through digital media and utilize technology to execute them further to achieve the desired goals.

Current Offerings of Technology Department:

1. Creating scalable and conversion-friendly eCommerce web platforms using headless integration of Magento and ReactJS
2. Building PWAs platforms to provide a better user experience
3. Building distributor B2B portals
4. Migrating legacy systems to boost conversion and effectiveness preserving their orders, customers, product data and SEO benefits

Key Responsibilities:

1. Will be responsible for the scope management for the multiple projects undertaken
2. Work directly with clients and consultants to gather requirements to understand their goals and work with the internal team to develop the best solution
3. Liaise with external and internal teams to act as the primary technical contact for queries related to the project
4. Work with development teams to get them in sync with client requirements
5.  Improve processes & methodologies to achieve faster and better delivery of project
6. Work on internal projects (product and business intelligence projects) to achieve the goal of the respective team
7. Write user stories, document the product requirements, workflows & test criteria
8.  Actively work with Sales team on pre-sales proposal activities & high-level solutioning
9.  Take initiatives to set up processes in the company and be actively involved in hiring and building the future team
10. Be the custodian of functional & non-functional requirements of the projects undertaken
11. Work with Product Owner to define, prioritize requirements and accurately maintain requirements traceability.

Skills You Should Have:

1.  Excellent communicator and relationship builder: A track record of collaborating with a variety of cross-functional teams in a dynamic environment.
2. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems
3. Team player: Knack for influencing without being authoritative. Pitch in wherever the team needs help, from writing blog posts to supporting customers
4. Sense of data: Ability to turn insights into actionable growth initiatives
5. Accountability: High sense of ownership and relentlessness to deliver projects with
6. High business impact: You value integrity and derive great personal joy from efficient teamwork
7. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive project agenda from scratch
8. Tools: Experience with tools for capturing and maintaining requirements & mockups/sketches is ideal. i.e. Jira, Zoho
9. Consulting approach: Ability to do feasibility study and high-level solutioning for clients
10. Soft skills: Good English communication and proactive, collaborative mindset to maintain continuous communication with the clients for project updates and in turn build trust and effective working relationships.

Requirements:

1. Experience with all stages of the SDLC, conceptualization to implementation.
2. Exposure to Agile methodologies (Scrum)
3. Experience working at an agile software company/startup is a bonus
4. Strong project instincts; you have a strong intuition about what users want and understand their business

Why should you consider joining Growisto?

1. It will be a challenging role and you will get complete ownership to solve challenging problems. If you like challenges and think from a first principle basis, you should definitely take this up
2. If you have the aspiration to grow and develop as a leader in parallel to a multifold growth rate of a start-up then you should join us
3. If we have to choose between culture/team and profits, our obvious choice is culture. If your thought process and personality resonate with our cultural values, then you should join us

Why should you not consider joining Growisto?

1. If the role description does not excite you, then you should not join us
2. We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field