
About Airblack
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.
What would you be doing?
- Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
- Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
- Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, and Google Analytics.
- Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
- Expertise in creating ads and ad copies.
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 20 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
- You have a proven track record of taking high ownership and willingness to execute hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives
Why should you join Airblack?
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
- Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

About Airblack
About
Airblack is on a mission to help people convert their passion to a livelihood.
Airblack is an online learning platform where people learn how to become successful creators or microentrepreneurs. We are empowering people to learn practical skills in a fraction of the time and cost of traditional education and convert their passion into a sustainable profession.
In June 2020, we launched our first club - Airblack Beauty Club - with a flagship makeup artist certification program. We are currently India's largest online makeup and beauty learning platform with over 25,000 students and 130k+ Instagram followers making our thriving community. We have been rated 4.85 out of 5 by our past learners.
Airblack is a funded rocket ship backed by marquee investors such as Elevation Capital (Investors in Paytm, Swiggy, Unacademy) and InfoEdge Ventures (Investors in Zomato).
Our dream team comprises ex-entrepreneurs, venture capital investors, and operators from places such as Goldman Sachs, Sprinklr, Grofers, BCG, Bain & Co, WeWork, ITC, Urban Company, top IITs, IIMs, and universities such as DU and NIFT.
Company video


Connect with the team
Similar jobs
Job Description: Salesforce Financial Services Cloud Consultant
Role: Salesforce Financial Services Cloud Consultant
Job Location: Remote
Start Date: Immediate
Experience: 7+ Years
Time zone: 6 AM- 3 PM
Key Responsibilities:
- 7+ years of experience in Salesforce Finance Cloud.
- Proven experience with Salesforce Financial Services Cloud and Wholesale
- Banking/Retail Banking.
- In-depth knowledge of key product models in the Financial Services Industry
- In-depth understanding of key finance and banking principles, including Financial
- Planning, Forecasting & Analysis, Cost optimization, and Revenue computation
- Data modelling, Process modelling tools, and best practices
- Expertise in Salesforce Finance Service Cloud (FSC), Sales and Service Cloud
- Strong understanding of Salesforce development practices, including Apex, Visualforce,
- Lightning Web Components, and Salesforce APIs.
- Experience with integration of Salesforce with other financial systems and third-party
applications.
Excellent Communication Skills.
Position Overview:
We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.
Key Responsibilities:
Branding:
Brand Strategy Development:
· Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.
· Conduct market research to identify opportunities for brand differentiation.
Brand Identity:
· Oversee the creation and maintenance of brand guidelines for software products.
· Ensure consistent application of brand guidelines across all marketing materials and communications.
Content Creation:
· Collaborate with designers and content creators to produce high-quality visual and written content.
· Develop compelling narratives and case studies that resonate with the target audience in the software industry.
Social Media Strategy:
Strategy and Planning:
· Develop a robust social media strategy to increase brand awareness and engagement for software products.
· Create and manage a social media content calendar focused on software-related content.
Content Management:
· Produce, curate, and manage published content across all social media platforms.
· Monitor and respond to comments, messages, and user-generated content.
Analytics and Reporting:
· Track and analyze social media metrics to measure campaign effectiveness.
· Provide regular reports and insights to inform strategy adjustments.
Lead Generation:
Strategy Development:
· Develop and implement lead generation strategies to drive qualified leads to the sales team.
· Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.
Campaign Management:
· Plan, execute, and optimize lead generation campaigns.
· A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.
Lead Nurturing:
· Develop and manage lead nurturing campaigns to move prospects through the sales funnel.
· Collaborate with the sales team to ensure seamless lead handoff and follow-up.
YouTube Strategy:
Content Strategy:
· Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.
· Plan and produce engaging video content highlighting software features, benefits, and use cases.
Channel Management:
· Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.
· Engage with the audience through comments and community posts.
Analytics and Optimization:
· Monitor YouTube analytics to track performance and identify areas for improvement.
· Optimize video content for SEO and viewer retention.
Qualifications:
· Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.
· Strong understanding of digital marketing principles and best practices in the software industry.
· Excellent written and verbal communication skills.
· Proficient in using social media management and analytics tools.
· Creative thinker with strong problem-solving skills.
· Ability to work independently and as part of a team.
Preferred Qualifications:
· Familiarity with SEO and PPC advertising.
· Previous experience in a similar role within the software or technology industry.
We are looking for a creative Social Media Marketing Intern to join our team. In this role, you will be responsible for managing and creating content for our social media channels. You will also be responsible for designing visually compelling graphics and videos for our social media platforms using Canva or Figma.
Responsibility
• Develop and execute a social media strategy that aligns with our
brand's goals and objectives
• Manage and create content for our social media channels including
Facebook, Instagram, Twitter, and LinkedIn
• Use Canva or Figma to design visually compelling graphics and videos
for our social media platforms
• Collaborate with the marketing team to ensure that all content is on-
brand and consistent with our overall marketing strategy
• Monitor and analyze social media metrics to measure the success of
our social media campaigns
Qualification
• Strong understanding of social media platforms and best practices
• Strong design skills with a proven track record of designing visually
compelling graphics using Canva
• Pursuing or completed Graduation at any field
• Must have completed a course in digital marketing.
Skill required
Canva English Proficiency (Written), Instagram Marketing, LinkedIn
Marketing, Twitter marketing
Benefits
• Monthly stipend + Incentives (based on the quality of work )
• Internship Certificate
• Letter of recommendation
• Full- time Job Offer
• Free snacks & beverages
Numerator is looking for an experienced, talented and quick-thinking DevOps Manager to join our team and work with the Global DevOps groups to keep infrastructure up to date and continuously advancing. This is a unique opportunity where you will get the chance to work on the infrastructure of both established and greenfield products. Our technology harnesses consumer-related data in many ways including gamified mobile apps, sophisticated web crawling and enhanced Deep Learning algorithms to deliver an unmatched view of the consumer shopping experience. As a member of the Numerator DevOps Engineering team, you will make an immediate impact as you help build out and expand our technology platforms from on-premise to the cloud across a wide range of software ecosystems. Many of your daily tasks and engagement with applications teams will help shape how new projects are delivered at scale to meet our clients demands. This role requires a balance between hands-on infrastructure-as-code deployments with application teams as well as working with Global DevOps Team to roll out new initiatives. What you will get to do
|
Requirements |
Nice to have
|
D
Hands-On Experience in the following technologies and should be immediately available :-
Core Java 8 Integrations - REST and SOAP MVC Postgres Spring, Spring Boot, Maven, Gradle AWS Docker CI CD Event driven Architecture React-jQuery, JS Splunk and Observability Tools.
Good to Have - MuleSoft or ETL Tools knowledge.
JOB RESPONSIBILITIES
# Handle the design, architecture, development, code review, and testing of key applications.
# Design client-side and server-side architecture, and write effective APIs
# Build the front-end of applications through appealing and mobile responsive visual design
# Work closely with the product management and design team to define feature requirements and deliver the product that mater ially impacts the business and improves the customer experience
# Identify performance bottlenecks and come up with novel ways to solve them.
# Develop technical documentation, work with analysts to continuously improve software.
SPECIALIZATION
Applications deploy new technologies rapidly to help grow the businesses while controlling IT costs. At Mindtree, we integrate the right tools, technologies and processes to eliminate redundancies, reduce costs and deliver a best-in-class applications portfolio using our end-to-end workflow-driven managed services platform. Our application services team acquires a deep understanding of the application portfolios and business processes to help manage the transition. Across various industry groups t hat we serve, we standardize processes and establish a baseline for continuous service improvement and implement agile, lean IT, DevOps and test automation..
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Working closely with the Product Manager to create wireframes and visuals for web and app
- Conceptualizing and designing of merchandise
Desired Candidate Profile
What you need to have:- 1-3 years of experience in Graphic Designing
- Proficiency in design software like Adobe Photoshop, Adobe Illustrator, Adobe XD and Figma
- Understanding of UI & UX design
- Experience in merchandise designing

- Knowing and working on what specific framework problems need to be solved, what new problems they give rise to, and the architectures that work at scale.
- Coordinating with the design and back-end teams
- Taking risks, and learning quickly from your mistakes.
- Brainstorming between various approaches, doing small experiments to test the hypotheses
- Aligning the team to follow a particular approach, being thorough in your research.
- Collaborating well with others, knowing that better solutions come from working together.
What you need to have:
- Bachelor's degree in Computer Science (or related field)
- A passion for system design problems, exposure to various tech frameworks
- Experience with React Js, React Native, JavaScript including DOM Manipulation, and JavaScript object model.
- Should have a crystal understanding of App architecture and how React Native interacts with the native layers for iOS and Android respectively
- Familiarity in using Hooks for functional components with state, PureComponents.
- Hands-on experience in using State Management Libraries (Mainly Redux).
- Understanding React Native internals, memory profiling, and performance improvements of the application.
- Experience with building projects in Gradle (Android Studio) or xCode with iOS.
- Create Energy - Insatiably curious.
- Experience in Agile/ SCRUM methodology and modern tools like Jira, Slack, GitHub, etc
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a ORM Specialist, you will be responsible for online content, tracking and analysis of reputation factors and successful management of brand’s reputation.
What you will do:
- Facilitating problem resolution along with other questions
- Consistently creating an exceptional consumer experience with each contact via inbound / outbound post/ tweet/ email
- Ensuring that all written communication is carried out as per the set procedures
- Working towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
- Establishing policies and procedures, systems and standards that will avoid any negative impacts on the organization
Desired Candidate Profile
What you need to have:- A degree in digital marketing, social media marketing/branding is recommended
- Bachelors or Masters in Business Management or Mass Communication would be preferred
- Working knowledge/familiarity with social listening tools
- Minimum 2 years of Escalation handling experience on the Social Media Platform
- Experience in Customer Centric approach
- Excellent written communication skills
- Able to work under pressure
- Experience in FinTech industry would be an added advantage
The day-to-day
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

