
About Airblack
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.
What would you be doing?
- Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
- Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
- Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, and Google Analytics.
- Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
- Expertise in creating ads and ad copies.
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 20 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
- You have a proven track record of taking high ownership and willingness to execute hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives
Why should you join Airblack?
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
- Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

About Airblack
About
Airblack is on a mission to help people convert their passion to a livelihood.
Airblack is an online learning platform where people learn how to become successful creators or microentrepreneurs. We are empowering people to learn practical skills in a fraction of the time and cost of traditional education and convert their passion into a sustainable profession.
In June 2020, we launched our first club - Airblack Beauty Club - with a flagship makeup artist certification program. We are currently India's largest online makeup and beauty learning platform with over 25,000 students and 130k+ Instagram followers making our thriving community. We have been rated 4.85 out of 5 by our past learners.
Airblack is a funded rocket ship backed by marquee investors such as Elevation Capital (Investors in Paytm, Swiggy, Unacademy) and InfoEdge Ventures (Investors in Zomato).
Our dream team comprises ex-entrepreneurs, venture capital investors, and operators from places such as Goldman Sachs, Sprinklr, Grofers, BCG, Bain & Co, WeWork, ITC, Urban Company, top IITs, IIMs, and universities such as DU and NIFT.
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PhP Framework,
Laravel,
Codelgniter,
Bootstrap,
Ajax,
Javascript,
CSS,
MySQL,
NoSQL
Skill-
Normal Communication
Need to handal the Clients
Experience Level – 3 to 5 years
Responsibilities
- Review and analyze system specifications.
- Collaborate with team to develop effective strategies and test plans.
- Execute test cases (manual or automated) and analyze results.
- Evaluate product code according to specifications.
- Create logs to document testing phases and defects.
- Report bugs and errors to development teams
- Help troubleshoot issues.
- Conduct post-release/ post-implementation testing.
- Work with cross-functional teams to ensure quality throughout the software development lifecycle.
Skillset
- Familiarity with Agile frameworks
- Ability to document and troubleshoot errors.
- Working knowledge SQL
- Excellent communication skills
- Attention to detail.
- Analytical mind and problem-solving aptitude
- Strong organizational skills
Must Have
- Experience in UFT
- Jmeter is an added advantage.
- API testing experience
- ISTQB Certification

THE COMPANY:
EvueMe Selection Robot is an investee company of Career Launcher group and is an innovative company, National Winner of Economic Times Power of Ideas, Finalist in NASSCOM EMERGE 50 AWARDS 2018, amongst Top 30 Nationally in Nasscom Deep Tech Club and B2B Startup of the year in Electrifi Awards. The company is developing an AI Powered Any-Time, Any-Where, Robot Interviewing Service where a Robot interviews candidates and then ranks them using cutting edge science of video analytics, machine learning, artificial intelligence, big data and NLP for final human round of interview
ROLES & RESPONSIBILITIES:
We are looking for a candidate who can independently handle a fairly challenging project which offers great learning opportunities under the guidance of senior leaders.
The platform is a cutting edge recruitment platform which has won many awards
THE CANDIDATE:
Candidates with Min 3 Years experience who will Scope, analyze, debug and implement complex LAMP based systems and handle a project independently.
SKILLS MANDATORY – PHP Coding on Laravel Framework, MySQL (having handled MIN 100 tables), Javascript
DESIRABLE SKILLS - XML, HTML, HTML5, XHTML, CSS, JSON Parsing, Jenkins, Github, Gitbash, PHP Storm, AWS EC2 instances, Mobile development (Flutter), Node JS, Angular
THE SELECTION PROCESS:
Candidates will go through a 3 stage selection process
Stage 1 – Online Digital Interview where responses will be recorded over video
Stage 2 – An online technical skills assessment test
Stage 3 – A one to one interview over zoom
We would like the entire process to be completed in less than 100 hours for selected candidates
Below is the Job details:
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Experience Level: 8-12 Years
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Expose various tools and technologies and do POC on integration of the these tools
Evaluate Backend API's for various DevOps tools
Perform code reviews keep in context of RASUI
Mentor the team on the various E2E integrations
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Regards,
Talent acquisition team
Tetrasoft India
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