Performance Marketer

at Airblack

Performance Marketer

Airblack

Company

Home

Performance Marketer

at Airblack

Posted by Laveena Khurana

1 - 3 yrs

₹10L - ₹12L / yr

Gurugram

Skills

Media Buying

Digital Marketing

Google Adwords

Facebook campaigns

Facebook pixel

Google Analytics

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
Understanding of custom audiences and lookalike audiences.
Ability to generate and install the Facebook pixel, and Google Analytics.
Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
Expertise in creating ads and ad copies.
Education: A bachelor's degree in any discipline is required from a tier 1 college
You have managed upwards of 20 Lakhs in ad spending
You are a marketing geek and can come up with creative ideas at scale
You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
You have a proven track record of taking high ownership and willingness to execute hands-on when needed
You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

Who are we looking for?

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
Understanding of custom audiences and lookalike audiences.
Ability to generate and install the Facebook pixel, and Google Analytics.
Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
Expertise in creating ads and ad copies.
Education: A bachelor's degree in any discipline is required from a tier 1 college
You have managed upwards of 20 Lakhs in ad spending
You are a marketing geek and can come up with creative ideas at scale
You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
You have a proven track record of taking high ownership and willingness to execute hands-on when needed
You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

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About Airblack

Founded :

2019

Type :

Product

Size :

100-500

Stage :

Raised funding

About

Airblack is on a mission to help people convert their passion to a livelihood.

Airblack is an online learning platform where people learn how to become successful creators or microentrepreneurs. We are empowering people to learn practical skills in a fraction of the time and cost of traditional education and convert their passion into a sustainable profession.

In June 2020, we launched our first club - Airblack Beauty Club - with a flagship makeup artist certification program. We are currently India's largest online makeup and beauty learning platform with over 25,000 students and 130k+ Instagram followers making our thriving community. We have been rated 4.85 out of 5 by our past learners.

Airblack is a funded rocket ship backed by marquee investors such as Elevation Capital (Investors in Paytm, Swiggy, Unacademy) and InfoEdge Ventures (Investors in Zomato).

Our dream team comprises ex-entrepreneurs, venture capital investors, and operators from places such as Goldman Sachs, Sprinklr, Grofers, BCG, Bain & Co, WeWork, ITC, Urban Company, top IITs, IIMs, and universities such as DU and NIFT.

Airblack is on a mission to help people convert their passion to a livelihood.

Airblack is a funded rocket ship backed by marquee investors such as Elevation Capital (Investors in Paytm, Swiggy, Unacademy) and InfoEdge Ventures (Investors in Zomato).

Connect with the team

Vijaylakshmi Raman

Connect

Ditrilla Borana

Connect

Laveena Khurana

Connect

Company social profiles

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