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Project Manager - Web Development (Word Press, SEO)
Project Manager - Web Development (Word Press, SEO)
Refine Recovery's logo

Project Manager - Web Development (Word Press, SEO)

Michael Cheringal's profile picture
Posted by Michael Cheringal
3 - 10 yrs
$25K - $45K / yr
Remote only
Skills
Search Engine Optimization (SEO)
Project Management
Content Writing
SEO management
skill iconGoogle Analytics
Web Development
Web design
Wordpress

Goal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.

STRATEGIC OBJECTIVES

  1. Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
  2. Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
  3. Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.

CORE TEAM ROLES

You’ll want a cross-functional team like this:

  1. Project Manager
  • Coordinates timelines, resources, and deadlines.
  • Interfaces between all team members and stakeholders.
  • Understands SEO, content, and development cycles.
  1. SEO Strategist
  • Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
  • Performs competitive analysis.
  • Creates on-page and off-page SEO plan.
  • Conducts technical audits and recommends fixes.
  1. Content Lead / Editor
  • Oversees human-written blogs, FAQs, and optimized location pages.
  • Coordinates with medical/clinical reviewers for compliance.
  • Manages style, tone, and voice.
  1. Writers (Industry-Specific)
  • Experienced in addiction recovery, mental health, and healthcare writing.
  • Writes with empathy, authority, and factual accuracy.
  1. Web Developer
  • Optimizes website speed, mobile experience, and user interface.
  • Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
  • Implements schema markup, accessibility, and mobile-first design.
  1. Link Builder / Outreach Specialist
  • Acquires quality backlinks from reputable health, news, and community sites.
  • Builds citations and listings in trusted directories.
  1. Graphic Designer
  • Creates infographics, branded visuals for blogs and landing pages.
  • Ensures image SEO optimization.

DELIVERABLES

CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains


Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Refine Recovery

Founded :
2021
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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