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DIGITAL MARKETING EXECUTIVE
DIGITAL MARKETING EXECUTIVE
Avalon Solution's logo

DIGITAL MARKETING EXECUTIVE

Prasanna Rode's profile picture
Posted by Prasanna Rode
1 - 2 yrs
₹2L - ₹3.6L / yr
Indore
Skills
Effective communication
Innovation
Design thinking
skill iconGoogle Analytics
Google Adsense

Job Title: Digital Marketing Executive


Job Type: Full Time


Location: Indore


Summary/Objective:

We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:


•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.


•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.


•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.


•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.


•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.


•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.


•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.


Qualifications/Requirements:

Education:

•    Bachelor's degree in Marketing, Digital Media, or a related field

Experience:

•   Proven experience in digital marketing.

• Strong understanding of SEO, SMM, and PPC.

• Proficient in Microsoft Excel for report creation and data analysis.

• Familiarity with social media calendar planning and posting schedule.

• Experience with email marketing tools and strategies.

• Experience in e-commerce marketing.

• Certifications in Google Analytics, Google Ads, or similar platforms.



Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.








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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Avalon Solution

Founded :
2005
Type :
Services
Size :
100-1000
Stage :
Profitable

About

Avalon Solution is a Web Services company offering Turnkey ECommerce Solutions for the Independent Jewelry Retailers. We offer services in partnership with market leaders to launch Brick & Mortar Jewelry Businesses and Brands to the World Wide Web and help Independent Jewelry Retailers to capitalize on the most cost-effective marketing channel. Avalon Solution makes it easy for Prospective Customers to find and connect with their Independent Retail Jeweler online and browse their jewelry collection 24/7. At the same time it enables the Retail Jeweler to serve their Customers beyond the limits of time and place, so that they can grow their business & build their brand. Avalon's comprehensive turnkey online services and support program sets it apart from its competitors. Avalon utilizes the latest developments in technology, digital imaging, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end ECommerce Solutions customized to suit their specific needs. Over time, Avalon has earned its reputation for innovative technology and unparalleled customer service and support. For More Information on how Avalon can Launch Your Website and Grow Your Brand, please Call us at 917-338-6825, 800-622-2744 or visit www.AvalonSolution.com
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  • Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
  • Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
  • Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
  • Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
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Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

  • Web Related Content:
  • Pages/Sliders/Banners
  • Landing Page/Forms
  • Emailers/Ebooks/Downloadables – Topic/Body/Links
  • Social Media Content:
  • Social Media Copies
  • Social Media creative content
  • Blog/Articles/Press releases/Story telling/Infographics
  • SEM Content:
  • Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

  • Remarketing ad sets
  • SEO content – Blogs/Articles using keywords
  • WhatsApp messages
  • YouTube descriptions/Video scripting
  • Taglines
  • Quotations
  • Profile Writing
  • Viral Content
  • Media Kit/PR activities/3rd Party PR
  • Media Relations
  • Influencer Marketing
  • Online Reputation Management(ORM) areas


2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams


3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

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·        Setting up KRAs (using InnoWET) and Performance review

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·        Content success report and analytics tracking based on the medium

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  • 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
  • Excellent writing, photo, graphic, video and editing skills.
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  • Creative teams
  • SEM/Promotions teams


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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