RedString

Job Title: Graphic Designer (Full-Time)

Experience: 1–2 Years

Location: Hyderabad (On-site)

Industry: D2C / Consumer Brand

About the Role

We’re looking for a creative and detail-oriented Graphic Designer to join our D2C brand team. You’ll play a key role in shaping our brand identity across digital platforms—working closely with marketing, content, and performance teams to create high-impact visuals that drive engagement and conversions.

Key Responsibilities

• Design creatives for social media (posts, stories, ads, reels covers)
• Create performance marketing creatives for Meta, Google, and other paid channels
• Develop visual assets for website, landing pages, emails, and banners
• Maintain and evolve the brand visual language across all touchpoints
• Collaborate with content, growth, and marketing teams to translate ideas into visuals
• Design packaging, brochures, pitch decks, and offline collaterals (as required)
• Ensure timely delivery of creatives while maintaining quality and consistency

Required Skills & Qualifications

• 1–2 years of experience as a Graphic Designer, preferably in a D2C, startup, or agency environment
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Good understanding of branding, typography, color theory, and layout
• Experience designing performance ads is a big plus
• Ability to take feedback, iterate fast, and work in a high-ownership environment
• Strong attention to detail and creative problem-solving skills

Good to Have

• Basic knowledge of motion graphics / video editing (After Effects, Premiere Pro, or similar)
• Experience working with e-commerce brands
• Understanding of social media trends and digital marketing best practices

What We Offer

• Opportunity to work with a fast-growing D2C brand
• High ownership and direct impact on brand growth
• Collaborative and fast-paced work environment
• Competitive salary (based on experience)

📍 Location: Hyderabad (Work from office)

Growth & Business Lead

• One person accountable for revenue, GTM clarity, and execution discipline

• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.

POSITION IN THE ORG

• Reports directly to: Founder

• Owns coordination across:

o Digital Marketing

o Content & Brand

o Sales & Channels

o Ops (for demand–supply sync)

Role Objective

• Single point of accountability for Vasudha’s growth

• Ensures revenue growth is intentional, repeat-led, and aligned across channels

• Bridges strategy and execution across GT, Digital, and emerging channels

• Prevents fragmented or reactive growth decisions 

ROLE MANDATE :-

Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.

Revenue & Growth

• Owns total revenue across GT, D2C, Marketplaces, Q-commerce

• Sets monthly / quarterly targets

• Tracks channel and SKU-wise performance

Go-To-Market (GTM)

• Defines channel priorities

• Decides SKU–channel fit

• Determines expansion, pause, or non-investment areas

Digital Performance

• Owns CAC, ROAS, conversion outcomes

• Approves budgets and campaign direction

• Takes scale / pause decisions 

Sales & Channel Alignment

• Aligns GT and Digital execution

• Works with stockists, distributors, sales teams

• Prevents channel conflict and price erosion

SKU & Portfolio Discipline

• Identifies hero, support, and seasonal SKUs

• Drives focus on fewer SKUs with deeper penetration

• Reviews and pauses underperforming SKUs

Metrics & Reporting

• Owns growth dashboard

• Reports revenue, SKU velocity, repeat behaviour

• Provides clear summaries to Founder & leadership

Cross-Functional Coordination

• Aligns demand with Ops and Supply

• Protects margins with Finance

• Ensures Brand & Content support GTM strategy

SUCCESS METRICS

Growth

• Consistent MoM / QoQ revenue growth

• Balanced channel contribution

• Improving repeat purchase rate Efficiency

• Stable or improving CAC

• Disciplined ROAS

• Marketing spend aligned to revenue

GTM Effectiveness

• Strong SKU velocity

• Clear SKU–channel fit

• Pilots converting into scalable plays

Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.