Location: Preet Vihar, Delhi
Type: Full-Time, In-Office
Role Requirements:
- Minimum 2 years of experience in SEO
Responsibilities:
- Manage complete SEO, including on-page and off-page activities
- Backlink creation
- Article submission
- SEO audits
- PDF submission
- Image submission
- Improving website Domain Authority (DA)
- Conduct thorough SEO audits and implement strategies for improvement
- Manage Google Ads and Google Analytics
- Manage Google My Business (GMB)
- Execute complete social media marketing and advertising campaigns
- Handle Social Media Optimization (SMO)
- Write and optimize content for SEO purposes
Qualifications:
- Bachelor’s or Master’s degree in Marketing or a related field
- Excellent understanding of SEO principles and practices
- Strong creative and analytical skills
- Proven experience in managing on-page and off-page SEO activities
- Proficient in content writing and optimizing content for SEO
About Momkidcare
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Job Title: SEO Intern
Company: InternetSoft
Location: Pune
Working Hours: 2:00 PM to 11:00 PM
Duration: 3 Months Internship (Possibility of Full-Time Employment Based on
Performance)
Job Description:
InternetSoft is seeking a motivated and detail-oriented individual to join our team as an
SEO Intern. This is an exciting opportunity for someone passionate about digital
marketing and eager to gain hands-on experience in the field of Search Engine
Optimization.
Responsibilities:
Keyword Research:
● Conduct keyword research to identify potential target keywords for our
products/services.
● Analyze keyword competitiveness and trends to enhance website visibility.
On-Page Optimization:
● Assist in optimizing website content, meta-tags, and other on-page
elements for SEO best practices.
● Collaborate with content creators to ensure content aligns with SEO
strategies.
Off-Page Optimization:
● Support link-building initiatives through outreach and relationship building.
● Monitor and analyze backlink profiles to ensure a healthy link portfolio.
SEO Analytics:
● Utilize tools such as Google Analytics to track website performance.
● Generate and analyze SEO reports to measure the effectiveness of
optimization strategies.
Competitor Analysis:
● Conduct regular competitor analysis to identify opportunities for
improvement.
● Stay updated on industry trends and algorithm changes.
Technical SEO:
● Work on technical aspects of SEO, including website structure, redirects,
and site speed.
● Collaborate with the development team to implement SEO-friendly
changes.
Qualifications:
● Currently pursuing or recently completed a degree in Marketing, Business, or
related field.
● Basic understanding of SEO principles and best practices.
● Strong analytical and problem-solving skills.
● Excellent written and verbal communication skills.
● Familiarity with SEO tools such as Google Analytics, SEMrush, or Moz is a plus.
Working Hours:
The working hours for this position are from 2:00 PM to 11:00 PM.
Internship Duration:
This is a 3-month internship position. Successful interns may have the opportunity for
full-time employment based on performance.
should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads.
-should be good enough in market and trend research.
-should have good interaction with the team and their capabilities.
- should be able to acknowledge and train the team on the latest trends and keep the team motivated.
-very good communication skills to interact with clients.
-be in continuous engagement with the clients and understand their views
What you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
SEO Associate is responsible for managing all search engine optimization and marketing
activities such as content strategy, link building, and keyword strategy to increase rankings on
all major search networks and get traffic on the website from all marketing channels.
Responsibilities:
● Develop overall SEO strategies that increase company rankings in search
engines
● Perform keyword research in coordination with business objectives to optimize
existing content and uncover new opportunities
● Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine tools (Google Analytics, Google Search Console & Heatmap
tools) for purposes of diagnostic reporting on product websites
● Help to create and support marketing content to socialize and use for social media
purposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)
● Implement link building campaigns in achieve SEO goals
● Set measurable goals that demonstrate improvement in SEO efforts
● Monitor daily performance metrics to understand SEO strategy performance
● Assist in the development and execution of communication/content strategies via
social communities in coordination with SEO goals
● Monitor and evaluate search results and search performance across the major search
channels
● Collaborate with others within the marketing department to manage SEO strategy
● Communication to team and management on product development, timelines, and
results
● Keep pace with SEO, social media and internet marketing industry trends and
developments to come up with new ideas to implement for better results
Key Skills and Experience:
● Understanding of search engine algorithms and ranking methods
● Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz,
Screaming Frog etc
● Knowledge of keyword research and data research tools
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills
● Familiarity with WordPress or other content management systems
● Experience with other aspects of marketing, such as growth hacking, Content
Marketing and Sales Ops, is a plus.
Professional Competencies
● Passion for SEO and internet marketing
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline-driven
atmosphere
● Ability to clearly and effectively articulate thoughts and points
● High levels of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
- Managed a monthly spends of INR 50+ Lakhs
- Working experience of working on New Acquisition, Remarketing & Retention campaigns
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
- Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
- Be proactive, have a passion for improving business
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
- Plan, monitoring & maintaining company online presence on social media.
- Employing online marketing analytics to gather information from web and social media pages.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
- Ability to execute campaigns across all online selling platforms.
- Prepare and manage digital marketing budgets, analytics & reports.
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.