The Person:-• Articulate • High Energy • Passion to learn • High sense of ownership • Ability to work in a fast-paced and deadline driven environment • Loves technology • Highly skilled at Data Interpretation • Problem solver • Ability to narrate story to the business stakeholders • Generate insights and the ability to turn them into actions and decisions Skills to work in a challenging, complex project environment:-• Need you to be naturally curious and have a passion for understanding consumer behavior • A high level of motivation, passion and high sense of ownership • Excellent communication skills needed to manage an incredibly diverse slate of work, clients, and team personalities • Flexibility to work on multiple projects and deadline-driven fast-paced environment • Ability to work in ambiguity and manage chaos Algorithm & Solution Development skills:-• Solid understanding and experience in statistical methods and programming • Experience in both supervised (classification models, regression) and unsupervised learning (clustering, PCA, LDA), Time series forecasting (Arima, Sarimax, FBProphet) • High level of proficiency in any two of the following Work experience in Digital Analytics/Web Analytics is highly preferred Hypothesis testing, insights generation, root cause analysis, drivers analysis Marketing effectiveness, performance marketing, attribution modeling, MMM Personalization, campaign management, design of experiments Data visualization using D3.JS, 3JS, RShiny, Tableau, Qlik and PowerBI or any other leading data visualization • Knowledge and Hand-on experience in these: Machine Learning (ML) models development in Python, R and SAS Develop algorithms using NLP and Text Analytics based solutions for clients, deep learning models, use of Word2Vec Data Engineering and development of Big Data solutions (Should have gained experience in Apache Spark/Spark Streaming, Cassandra, Apache Apex) Project Delivery skills:-• Gather, process, analyse and extract conclusions out of complex, high-volume, highdimensional data coming from varying sources • Design, framework development and implementation of analytics solutions • Generating insights and recommendations for clients Qualifications:- • BE/BTech from in Computer Science/Statistics • Should have a minimum 3 years’ experience in Data Analytics/Digital Analytics/Web AnalyticsPreference will be given to Immediate to 15-day joiners
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Who we are? Appyhigh is a multi-product technology venture founded in 2015, that creates and invests in everyday apps for the masses. Our in-house laboratory has launched over 30 chartbuster applications with 100mn+ downloads and is perpetually hustling over many more in the making. We also help technology startups to accelerate their journey to growth and profitability and co-publish apps with developers. Founded by third-generation tech entrepreneurs who have made successful exits in the past, and backed by an enthusiastic team, Appyhigh is looking to make a mark in the world of the internet with finely designed products for the digital masses. If this excites you, then believe us when we say - we have not even scratched the surface yet! Job DescriptionAs a Product Manager at Appyhigh, you will own the product vision and define the product roadmap. You will be working closely with tech, design, content, and business teams to build and launch the product, engage users, retain and delight them & win a significant market share. What responsibilities will you get when working with us? Take onus for the product’s success. Plan new features and changes to the product based on requirements gathered across consumer needs, market research, industry trends, partner/ advertiser feedback, management team, and business strategy. Lead efforts across Research, UI, UX, & Product Architecture. Manage the development life cycle using agile scrum. Manage and coordinate with the Design, Marketing, Tech team to achieve the best implementation method and set achievable yet ambitious short- and long-term goals. Work closely with management on prioritization of tasks & projects for every monthly build. Ensuring proper documentation and updating product trackers for clear visibility to the whole team Organize daily scrums, internal discussion, and brainstorming sessions to evolve the product with new ideas. Help the quality team in building & refining test-cases for UAT with the right tools Set up a Growth Strategy & User engagement campaigns based on user journey. Optimize the design & develop functionalities to increase adoption based on user research Ensuring product decisions are based on the strong logic and in-depth analysis, and value data over opinions. Analyze the competition, new market trends, and technological landscape and its implications for the product. Continuously improve the product for a better user experience. Engage in the product partnership deals to ensure the maximum monetization of the product inventories. Define, track, and improve key product metrics and monitor those metrics. Collate and analyze key daily/weekly/monthly data on various features performance and report key findings. Skills and qualification for this role : Bachelor's degree required with specialization in engineering from IIT(s), NIT(s) or any other premier Institute. Minimum 2+ years of product experience in consumer (B2C) mobile apps. Possess strong decision making and prioritization skills. Outstanding written communication and people skills. Should create prototypes and flow-charts/user flow diagrams using tools like Balsamiq and InVision. Experience in Analytical/MIS Tools/Product Marketing Tools (Firebase, Google Analytics, Clevertap, etc.) Able to fit in well within an informal startup environment and to provide hands-on management. The high energy level and untiring commitment to drive oneself & the team towards goals. Location: Gurgaon Job Type: Full Time
Are you looking to take the next step in your career? Be part of a promising fashion tech start-up and convert your creative vision to reality. Our client is a 4 year old Fashion brand which has created waves in the women's work-wear section. They are providing the best western designs that fit Indian women of all shapes and sizes, and are catering to women across the globe, through their website and other ecommerce sites. Their premium range of outfits are already a rave with tens of thousands of working women in the metropolitan cities. They have successfully collaborated with well known designers to create stylish pieces in luxury fabrics and plan to introduce accessories as well. The founder is an IIM-K alumna who has personally worked on the need of comfort wear by creating specific fits and tailor made-made clothes that works well with their customers. As a Facebook Marketing Manager, you will plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates and display advertising campaigns. What you will do: Measuring and reporting on performance, and assessing these against goals such as ROI and KPIs. Optimizing spend and performance based on trend insights. Brainstorming new creative growth strategies. Planning, executing, and measuring experiments and conversion tests. Creating landing pages and optimizing user experience by collaborating with internal teams Evaluating end-to-end customer experience using analytical ability, looking across multiple channels. What you need to have: 2+ years of hands-on experience in digital marketing Strong data interpretation and analytical skills Good understanding and working knowledge of Google Analytics and other similar products Candidates with prior experience in fashion & e-commerce marketing will be preferred Core competence in Facebook Conversion campaigns is a must Knowledge of on-page and off-page SEO will be a good to have
Key Responsibilities will include full ownership of performance for a specific market or product area and the following: Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI Delivering performance reports and insights to the PPC team and internal stakeholders Addressing and escalating campaign performance issues Responsible for AB tests, Competitive analysis and key mining Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Monitor trends in social media tools, applications, channels, design and strategy. Develop relevant content topics to reach the company’s target customers. Ideate, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Supporting internal sharing of knowledge through training and coaching Qualifications- Matser'sEssential: Proven SM experience – both Paid and Organic (at least 2 years) Exceptional analytical skills, including data manipulation and strong Excel knowledge Fluency with one or more bid management tools (FB UI/Linkedin) Strong Web+Mob analytics experience (Google Analytics, Appsflyer) Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram Very results oriented, creative, resourceful, detail-oriented and exceptionally organized Excellent verbal, written and presentation skills Very good English (written and verbal) Desirable Relevant subject degree in maths, e-commerce, or digital marketing Blueprint, GAP Certified or similar qualifications Additional points to candidate with understanding of MySQL, python/R and Tableau Project management experience Self-motivated, tenacious problem solver who uses the Initiative Works to tight deadlines with a can-do attitude
Your role in a nutshell: You’ll own your clients’ business goals. Monitor source of traffic & performance by tactic, facilitate daily discussions on performance to plan, measurement/analysis & most importantly challenge the status quo to identify additional opportunities to grow. As a Digital Marketing Manager you will be responsible for: Communicating and coordinating with clients Managing all paid search and display programs Managing all SEO programs Setting up and managing tools that you deem necessary for growth Content creation strategies for clients’ social networks and blogs Setting up and managing email marketing campaigns Web Analytics and reporting What we’ll be expecting from you? Deep understanding of Digital drivers of demand and approaches such SEM & Social Media & most importantly the productivity and intent associated with each. Proven experience working (hands-on) with industry tools and analytics packages including email, Social posting and listening, web analytics, CRM, and marketing automation platforms. Examples: HubSpot, Marketo, Hootsuite, WordPress, Google Analytics, Adobe Photoshop, Kissmetrics, VWO, Moz, Ahrefs, Adwords, Basecamp, Asana etc. 2+ years digital marketing experience with a focus on traffic enablement, site experiences and optimization Ability to forge strong cross-functional relationships with both IT (operations, development, design etc.) and business (Marketing, Metrics, Sales etc.) teams Ability to manage time and multiple priorities with a variety of internal and external business partners. Evidence of proven track record with inbound marketing campaigns including development, execution and analysis. You need to be someone who: Can work autonomously Can think creatively, strategically and logically Should be good with numbers Can communicate with a variety of different personality types Can-do attitude and a willingness to get stuck in – as an organisation, we don’t have jobs for delegators Strives for learning and excellence You will work closely with the: Marketing teams – internal and clients Content teams Technology teams Design teams Preference will be given if you have: Experience in B2B, working with high-tech products/services HTML/CSS coding experience, along with troubleshooting/de-bugging Experience working in an agency Certifications from Google and HubSpot Niswey is building a team of cutting-edge new-age marketers who will drive the marketing for mid to large technology enterprises. Are you one? Do make sure you go through the kind of people we attract and if you believe you fit that personality type, here’s one more thing you should know, we work in a flat organization structure.
About Parakh Online Pvt. Ltd. Parakh is a CMM Level 5 certified company. We are a fast-paced organization whose idea is to bring a fundamental change in the current process of activities taking place in the assessment & education industry, we are making them relevant to the digital age by offering industry-specific technological solutions at affordable prices. Our core team holds great corporate and entrepreneurial experience in managing online/offline examinations, multi-domain exposure. We offer Software Services, IT Infrastructure Services, Online Assessment Services and Complete Institute Management solutions to our clients in the Education and Assessment Industry. We have developed a range of products to provide end-to-end examination related services to our clients. Our potential clients are Government Agencies, Academic Institutions and Corporates. At Parakh, one is always getting an opportunity to learn and nurture, not just keeping yourself to one skill or domain. You ask for an opportunity and we are ready to help you learn and grow professionally. Job brief We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the on-going company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mind-set and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field
We are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.Intern's day to day responsibilities include:1. Work on digital marketing campaign planning2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)4. Conduct preliminary online market research & competition analysis5. Assess audience interests, behaviours and demographics across platforms for every industry6. Track and analyze website traffic flow to effectively optimize live ads7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites9. Monitor online marketing trends on social media10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.11. Prepare pitch decks and proposals12. Coordinate with content strategists, graphic designers, digital marketers and clients13. Explore the complete gamut of the features of various social media platforms designed for marketersSkill(s) required :- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills. The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus. Responsibilities: Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales. Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization). Coordinate with developers, analysts, and researchers to drive projects forward. If you have digital marketing experience on Landing page optimization I will be happy to have a discussion.WHAT WE OFFER OUR EMPLOYEES• 5 Day working• Fun-Fridays• Company-sponsored team outing and parties• Flexible work from home policy• Company-sponsored lunch• No Leaves Policy: we trust people in getting work done• A Diverse and exciting client portfolio of internationally renowned brands
If you are an enthusiastic person with the ability to balance talent and organizational structure giving attention to detail, come join an ed-tech company that is creating a future and industry ready generation with their excellent courses. Our client is one of the largest online education company in India. It focuses on training the students to be industry-ready and providing expert knowledge through the convenience of the internet.For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.What you will do: Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views. Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels. Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement. Collaborating with the internal content team to ensure a continuous pipeline of content as per programming. Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs. Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics. Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks. Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards. Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc. Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement. Using SEO/SMM tools and learning to grow the channel organically. Candidate Profile: What you need to know / have: 3+ years of experience in content marketing and YouTube growth. Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel. Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc. Extensive experience working within the YouTube CMS and with YouTube/Google analytics. In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time). Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens). Ability to keep up with ever-changing YouTube eco-system and new features. Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis. Cross-platform Video SEO knowledge and experience. Exceptional organizational and follow-through skills, attention to detail and deadlines. Team Management experience. Self-starter with a strong work ethic and determination to accomplish goals. Demonstrate the ability to multi-task in a fast-paced, collaborative environment. Knowledge of E-learning/Ed-Tech industry preferred.
Experience in Digital Marketing with a specific focus on Google Ads Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred) Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads Advanced knowledge of Microsoft excel Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events Tracking and setup of all events through Google Tag Manager Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns Find new opportunities to grow revenue and sales.
We are looking for someone with high expertise in rails with knowledge of other domains. The ideal candidate should be a smart learner and should know how to learn
Nutrabay is the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. What will you do? Owning the whole digital acquisition piece for Nutrabay across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets. Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention. Working closely with the Partnerships, Product and Design team to create the growth strategy. Running 10's of exciting experiments on growth and strategy to help chart out the future business strategy for Nutrabay. Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met. Drive marketing programs that are highly targeted basis LTV of relevant segmented audience cohorts. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc. Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics. Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. Ability to take on challenging deadlines and priorities. Skills Required: Google Analytics Facebook Ads Media Buying Paid Media Firebase/Mixpanel You should apply if you have: 2 -5 years of performance marketing experience in a fast-paced start-up A combination of analytical and creative thinking Passion & hustle to take on & solving big problems Ability to thrive in an ambiguous environment Willingness roll up your sleeves and execute as opposed to creating strategies Experience in handling large scale campaign planning, optimization for both performance and brand impact Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions A knack for data-driven creative conceptualization and production. Good communication skills and proactive in nature. An ability to multitask and perform under tight deadlines. Excellent interpersonal skills and ability to manage multiple stakeholders on diversified manpower requirements within the allocated resources The hunger to constantly learn and look for ways to improve yourself and the processes around you. Work Experience: 2-5 yrs Working days: 5 Location: Mohan Estate, New Delhi Perks: Friendly atmosphere High learning & personal growth opportunity Work from home options Flexible Timings Diverse work environment Why Nutrabay: Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues. About Nutrabay: Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time. Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/brand
Roles & Responsibilities:⦁ Excellent overall writing skills in a number of different styles /tones⦁ Impeccable spelling, grammar and should have good technical knowledge⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)⦁ Interested in Research work and managing skills to handle multiple works at the same time
3 Months probational internship convertable into a full -time job.About the Internship: Selected Candidate's day-to-day responsibilities include:1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)2. Working on keyword research using various tools, generating reports & analyzing account performance3. Handling core team tasks related to marketing4. Building and executing a strategy with the team5. Identifying leaders and influencers (internal/external) and engage them in brand activities6. Managing social media marketing and email campaigns7. Brainstorming new and creative growth strategies
Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands