As a digital marketing executive at a high growth start up, you’d be responsible for- 1. Developing and managing digital marketing campaigns 2. Writing and optimising content for the website and social networking accounts such as Facebook and Twitter 3. Overseeing the social media strategy 4. Executing the back linking strategy for the company 5. Creating high quality backlinks using ethical SEO techniques. Required Experience: • At least two years of experience with SEO in B2B Marketing, SaaS. • Solid understanding of SEO, SEM and industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking. • Excellent communication skills and ability to interact with all levels of end users and technical resources. • Self-motivated with enthusiasm for and understanding of the online marketing industry and technologies. • Ability to manage many tasks concurrently and meet tight deadlines.• Ability to analyze website marketing KPIs, data and numbers. Familiar with latest link building strategies and quality link building guidelines.
As a Data Analyst, your role will encompass: Conducting projects to accompany the transformation of your clients’ businesses through the effective collection, processing, and visualisation of data. Extracting valuable insights from our clients’ marketing-related data sources. Designing dashboards for marketing decision-making while taking into account the business needs. Accompanying our clients in the conception and implementation of data architectures and data pipelines, from collection to monitoring. Actively contributing to the expertise level and competencies of the Data & Analytics team Closely collaborate with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Engineer) to provide comprehensive services to your clients Qualifications: Education & Experience Required Having an academic level of education (Bachelor or Master), in a data-driven working environment, you have experience or have knowledge in : A minimum of 2 year of work experience in a data-driven working environment Verifiable knowledge and experience of web analytics platforms like Google Analytics, Adobe Analytics etc. Familiarity with tag management systems like Google Tag Manager, Tealium iQ Ensighten etc. 1 or more data collection (Google Analytics, Adobe Analytics, SQL database, CRM database, transactional data) 1 or 2 programming languages among SQL, Python and/or R. 1 Data visualisation tool (Tableau, Data Studio, PowerBI, Dataviz, R / Python dataviz libraries, …) Ideally, you have the knowledge or take interested in one or more of the following technologies: 1 Google Cloud Platform resource (Big Query, Google Cloud Storage) or its equivalence in Azure or AWS You know how to connect to an API through the knowledge of the different authentication method (OAuth, HTTP Basic, API key) 1 advertising tool, linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360…) 1 ETL tool (Airflow, Dataiku, Dataflow, Dataprep…) 1 web application (R-Shiny, Python Flask) that you have industrialized
**Job brief**If you consider yourself a digital marketing enthusiast or if your social media presence is something to applaud, we want to talk to you. We are searching for a Digital Marketing Marketer to develop and implement strategies to enhance our company's organic reach and track and optimize our digital marketing campaigns across all digital channels. **Responsibilities**- Assist in the formulation of strategies to build a lasting digital connection with consumers, resulting in generating high qualified leads.- Be actively involved in SEO efforts (keyword, image optimization etc.)- Launch optimized online adverts through Google Adwords, Facebook, Linkedin etc. to generate sales leads and to increase company & brand awareness- Provide creative ideas for content marketing and update website copy.- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website- Collaborate with designers to improve user experience- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)- - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)- Acquire insight in online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendors for link building and other marketing activities.**Requirement**- Proven experience as Digital Marketing Manager or similar role- Skills and experience in creative content writing- Experience with social media, Google Adwords, comfiguring email campaigns and SEO/SEM.- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)- Analytical mindset and critical thinking- Excellent communication and interpersonal skills Interview Process: Round 1: Once screened, Knowledge Assessment Round (MCQ) 10 mins Round 2: Case Study Challenge Round 3: Case Study Interview Final: CEO & HR Round.
Profile: SEO Specialist Functional Area: Search Engine Optimization Doing on-page site analysis, and tech auditing Using various advanced tools for SEO research & analysis Keyword Research, and Content analysis SEO Metas optimization Managing GWMT and Google Analytics Experience in HTML, especially H tags placement
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Implement link building campaigns in coordination with organization goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Research and administer social media tools in support of clients social media strategy Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals Monitor and evaluate search results and search performance across the major search channels Research and analyze competitor advertising links Desired Skills and Qualification: Minimum 1 to 3 years Experience in Digital Marketing Candidate must have Good English Communication skills, both oral and written Proficiency in MS Excel, PowerPoint, and Word Experience in working with popular keyword tools Experience working with CMS and building/administering content in CMS environments Candidate must have relevant experience in SEO. The candidate Should be keen to learn new technologies Minimum 5-10 successful SEO projects will be an added advantage. The candidate should have knowledge of the latest SEO/SEM trends, methods, and best practices. Ability to work independently on projects and also collaborate as a team member. Hands-on experience on Google Updates Should have worked on Google Analytics and Google Webmaster Tools Google Certification Preferred
Designation/Role : Content Marketing Manager Role : Content Marketing Manager Department : Digital marketing Experience : 3 to 6 year(s) Location : Gurgaon (Alternate Saturday off) (5.5 Days) Roles and responsibilities: Research and Analyze competition to build digital content strategies across all online platforms Driving traffic and engagement that translates to lead generation and brand promotion Propose and manage a content marketing budget along with content marketing plan focussing on editorial calendar, style guide, content performance etc. Build and manage a team of writers who will review content generated by multiple community members Implementing SEO best practices Knowing which platform different kinds of content are best suited to Designing and implementing creative marketing strategies to disseminate content Provide training to sales team as and when required for generating and disseminating content to communities Requirements: Overall 3-5 years of experience in leading content marketing team at service oriented startups (edtech industry preferred but not mandatory); Start up experience is mandatory Should have demonstrable experience in scaling organic visitors to websites Experience with online community building and management Should have proven experience in building video content, blogs and other social media platforms Excellent written and verbal communication skills Time management and team management skills with proficiency in social media analytic tools
Growth Marketing Manager Experience - 2.0 to 6.0 Year(s) Location - Delhi Working days - 5 Qualification - Any Graduate (Full time) Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set Job Responsibilities: Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++) Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth Job Requirements: 2 years Hands-on Experience on Facebook or Google Marketing Excel & data analytics skill set (SQL knowledge is a plus) Strong with number crunching Analytical bent of mind; can break down data and assess it efficiently Willing to learn in fast-paced startup ecosystem with Result-driven mindset Ability to work under pressure, tight timelines & handle uncertainty Ability to manage and prioritize multiple projects and tasks simultaneously Strong interpersonal, time management, and problem-solving skills About Role: Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.
Roles and Responsibilities- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. - Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites. - Strong understanding on Google Assistant and voice search. - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster ToolsJob Specific Knowledge & Skillsa) Functional :- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules- Sound knowledge of HTML and CSS to identify code-based optimization opportunitiesb) Behavioral:- Proficiency in Search Engine Optimization reporting and analytical tools- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independentlyQualification:- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.- Bachelor's degree in Engineering or Marketing- Proficiency in MS Excel, PowerPoint, and Word - Media Industry preferred, but non-media professionals can also apply
Come and join our team if you are serious and passionate about building a career in Digital Marketing industry!!Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI. As a SEO Manager, you will help in creating marketing content for digital marketing purposes (e.g. Blog posts, Marketing videos and customer case studies) and work closely with technical team to meet client goals. What you will do: Performing research and data analysis in coordination with the client business needs and optimising website content accordingly. Providing SEO analysis of websites and web pages. Performing research and analysis on competitor ranking positions. Providing recommendations and strategies for content development in coordination with SEO goals. Implementing link building campaigns in coordination with client SEO goals. Assisting in preparing content strategies for posting in different platforms Establishing partnerships at scale for link building Monitoring client Analytics Dashboard and prepare reports for clients in easy to understand format. Working closely with technical team to meet client goals. Tracking and evaluating SEO performance of clients across all major search engines. Keeping abreast with latest trends in SEO as well as new marketing tools entering Maintaining quality standards of work output of SEO technical and content team. What you need to have: 4 to 6 years previous experience in SEO, Digital marketing Experience in various SEO techniques and tools Excellent written and verbal communication skills Ability to identify and resolve problems Ability to organize, manage, and prioritize tasks. Proficient computer skills, including Microsoft Office Suite
Are you looking to take the next step in your career? Be part of a promising fashion tech start-up and convert your creative vision to reality. Our client is a 4 year old Fashion brand which has created waves in the women's work-wear section. They are providing the best western designs that fit Indian women of all shapes and sizes, and are catering to women across the globe, through their website and other ecommerce sites. Their premium range of outfits are already a rave with tens of thousands of working women in the metropolitan cities. They have successfully collaborated with well known designers to create stylish pieces in luxury fabrics and plan to introduce accessories as well. The founder is an IIM-K alumna who has personally worked on the need of comfort wear by creating specific fits and tailor made-made clothes that works well with their customers. As a Facebook Marketing Manager, you will plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, email marketing, affiliates and display advertising campaigns. What you will do: Measuring and reporting on performance, and assessing these against goals such as ROI and KPIs. Optimizing spend and performance based on trend insights. Brainstorming new creative growth strategies. Planning, executing, and measuring experiments and conversion tests. Creating landing pages and optimizing user experience by collaborating with internal teams Evaluating end-to-end customer experience using analytical ability, looking across multiple channels. What you need to have: 2+ years of hands-on experience in digital marketing Strong data interpretation and analytical skills Good understanding and working knowledge of Google Analytics and other similar products Candidates with prior experience in fashion & e-commerce marketing will be preferred Core competence in Facebook Conversion campaigns is a must Knowledge of on-page and off-page SEO will be a good to have
Key Responsibilities will include full ownership of performance for a specific market or product area and the following: Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI Delivering performance reports and insights to the PPC team and internal stakeholders Addressing and escalating campaign performance issues Responsible for AB tests, Competitive analysis and key mining Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Monitor trends in social media tools, applications, channels, design and strategy. Develop relevant content topics to reach the company’s target customers. Ideate, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Supporting internal sharing of knowledge through training and coaching Qualifications- Matser'sEssential: Proven SM experience – both Paid and Organic (at least 2 years) Exceptional analytical skills, including data manipulation and strong Excel knowledge Fluency with one or more bid management tools (FB UI/Linkedin) Strong Web+Mob analytics experience (Google Analytics, Appsflyer) Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram Very results oriented, creative, resourceful, detail-oriented and exceptionally organized Excellent verbal, written and presentation skills Very good English (written and verbal) Desirable Relevant subject degree in maths, e-commerce, or digital marketing Blueprint, GAP Certified or similar qualifications Additional points to candidate with understanding of MySQL, python/R and Tableau Project management experience Self-motivated, tenacious problem solver who uses the Initiative Works to tight deadlines with a can-do attitude
Your role in a nutshell: You’ll own your clients’ business goals. Monitor source of traffic & performance by tactic, facilitate daily discussions on performance to plan, measurement/analysis & most importantly challenge the status quo to identify additional opportunities to grow. As a Digital Marketing Manager you will be responsible for: Communicating and coordinating with clients Managing all paid search and display programs Managing all SEO programs Setting up and managing tools that you deem necessary for growth Content creation strategies for clients’ social networks and blogs Setting up and managing email marketing campaigns Web Analytics and reporting What we’ll be expecting from you? Deep understanding of Digital drivers of demand and approaches such SEM & Social Media & most importantly the productivity and intent associated with each. Proven experience working (hands-on) with industry tools and analytics packages including email, Social posting and listening, web analytics, CRM, and marketing automation platforms. Examples: HubSpot, Marketo, Hootsuite, WordPress, Google Analytics, Adobe Photoshop, Kissmetrics, VWO, Moz, Ahrefs, Adwords, Basecamp, Asana etc. 2+ years digital marketing experience with a focus on traffic enablement, site experiences and optimization Ability to forge strong cross-functional relationships with both IT (operations, development, design etc.) and business (Marketing, Metrics, Sales etc.) teams Ability to manage time and multiple priorities with a variety of internal and external business partners. Evidence of proven track record with inbound marketing campaigns including development, execution and analysis. You need to be someone who: Can work autonomously Can think creatively, strategically and logically Should be good with numbers Can communicate with a variety of different personality types Can-do attitude and a willingness to get stuck in – as an organisation, we don’t have jobs for delegators Strives for learning and excellence You will work closely with the: Marketing teams – internal and clients Content teams Technology teams Design teams Preference will be given if you have: Experience in B2B, working with high-tech products/services HTML/CSS coding experience, along with troubleshooting/de-bugging Experience working in an agency Certifications from Google and HubSpot Niswey is building a team of cutting-edge new-age marketers who will drive the marketing for mid to large technology enterprises. Are you one? Do make sure you go through the kind of people we attract and if you believe you fit that personality type, here’s one more thing you should know, we work in a flat organization structure.
About Parakh Online Pvt. Ltd. Parakh is a CMM Level 5 certified company. We are a fast-paced organization whose idea is to bring a fundamental change in the current process of activities taking place in the assessment & education industry, we are making them relevant to the digital age by offering industry-specific technological solutions at affordable prices. Our core team holds great corporate and entrepreneurial experience in managing online/offline examinations, multi-domain exposure. We offer Software Services, IT Infrastructure Services, Online Assessment Services and Complete Institute Management solutions to our clients in the Education and Assessment Industry. We have developed a range of products to provide end-to-end examination related services to our clients. Our potential clients are Government Agencies, Academic Institutions and Corporates. At Parakh, one is always getting an opportunity to learn and nurture, not just keeping yourself to one skill or domain. You ask for an opportunity and we are ready to help you learn and grow professionally. Job brief We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the on-going company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mind-set and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field
If you are an enthusiastic person with the ability to balance talent and organizational structure giving attention to detail, come join an ed-tech company that is creating a future and industry ready generation with their excellent courses. Our client is one of the largest online education company in India. It focuses on training the students to be industry-ready and providing expert knowledge through the convenience of the internet.For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.What you will do: Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views. Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels. Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement. Collaborating with the internal content team to ensure a continuous pipeline of content as per programming. Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs. Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics. Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks. Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards. Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc. Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement. Using SEO/SMM tools and learning to grow the channel organically. Candidate Profile: What you need to know / have: 3+ years of experience in content marketing and YouTube growth. Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel. Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc. Extensive experience working within the YouTube CMS and with YouTube/Google analytics. In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time). Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens). Ability to keep up with ever-changing YouTube eco-system and new features. Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis. Cross-platform Video SEO knowledge and experience. Exceptional organizational and follow-through skills, attention to detail and deadlines. Team Management experience. Self-starter with a strong work ethic and determination to accomplish goals. Demonstrate the ability to multi-task in a fast-paced, collaborative environment. Knowledge of E-learning/Ed-Tech industry preferred.
Experience in Digital Marketing with a specific focus on Google Ads Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred) Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads Advanced knowledge of Microsoft excel Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events Tracking and setup of all events through Google Tag Manager Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns Find new opportunities to grow revenue and sales.