Digital Marketing Manager

Strong Influencer Marketing Manager / Influencer Marketing Specialist profiles

Mandatory (Experience 1) – Must have 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.

Mandatory (Experience 2) – Must have experience independently managing end-to-end influencer campaigns, including influencer identification, onboarding, negotiations, content approvals, campaign execution, and performance tracking.

Mandatory (Experience 3) – Proven experience working with Macro, Micro, and Nano influencers across Instagram, YouTube, and other social platforms, driving both brand awareness and performance-led campaigns.

Mandatory (Experience 4) – Must have strong experience in influencer outreach, relationship management, contract negotiations, and partnership models such as Paid, Barter, Affiliate, and Revenue Share collaborations.

Mandatory (Experience 5) – Must have hands-on experience tracking influencer campaign metrics such as Reach, Engagement, Conversions, CAC, ROAS, and ROI.

Title: Content Specialist 

Location: Mumbai 

Experience: 3–4 years 

Work Mode: Hybrid 

About Master-O 

Master-O is a B2B SaaS platform focused on enabling and upskilling frontline teams through microlearning, gamification, AI-powered roleplays and digital coaching. We work with leading organisations across industries like FMCG, BFSI, Pharma, Automotive and Retail. 

We are looking for a Content Specialist who can combine strong creative thinking with excellent client communication to own content requirements for our Mumbai and Gurugram based clients. 

The Role 

This is a client-facing content creation role where you will be the primary point of contact for Master-O's high touch enterprise accounts for their content requirements. 

You will work closely with clients to understand their business objectives, frontline challenges, and learning needs, and translate these into engaging content, storyboards and learning journeys. 

You will also work cross-functionally with the Customer Success, Product and Content teams at our Gurugram headquarters to ensure seamless execution and delivery. 

What Does “Content” Mean at Master-O? 

At Master-O, content is not just traditional marketing content or reels. You’ll primarily create microlearning-based static and video learning content designed for the frontline teams of our enterprise clients. 

The content and use cases vary based on the client’s business objectives, frontline pain points and industry — from product knowledge and sales pitches to customer handling, compliance and on-the-job skill development.

What We're Looking For 

• 3–4 years of experience in content creation, content marketing, creative strategy or a similar role. 
• Prior experience in a B2B SaaS company or a marketing/creative agency is strongly preferred. 
• Agency candidates should ideally have worked with clients across BFSI, FMCG, Pharma, Automotive and/or Retail. 
• Strong storyboarding and content conceptualisation skills. 
• Excellent copywriting and editing skills. 
• Strong working knowledge of Canva and Adobe Creative Cloud. 
• Excellent spoken and written English communication — this is critical as the role involves frequent interaction with senior client stakeholders. 
• Strong presentation and client-management skills. 
• Ability to manage multiple stakeholders, projects and deadlines independently. 
• A good understanding of digital content, learning formats and visual communication. 
• Someone who is equally comfortable speaking to a client, building a storyboard and getting into the details of content creation. 

Why This Role? 

This role sits at the intersection of content, creativity, and client consulting. 

You won't just be creating content based on pre-assigned briefs. You'll be responsible for understanding why the client needs the content, what their frontline teams need, and how Master-O can solve that requirement. 

You'll get the opportunity to work directly with leading organisations across multiple industries while collaborating with a fast-moving SaaS team across Mumbai and Gurugram. 

Position:

Manager – Business Development & Partnerships

Location:

Pan India – Hybrid / Remote Work

Reporting To:

National Head – Business Development & Partnerships

Job Summary:

The Manager – Business Development & Partnerships will be responsible for spearheading strategic growth initiatives, forging alliances, and scaling companies India's presence across regions and service verticals. This role combines strategic sales leadership with high-impact partnership development. The ideal candidate will have strong B2B experience in certification/compliance services, proven leadership abilities, and a growth mindset. This is a senior role with high visibility and direct contribution to organizational expansion.

Key Responsibilities:

Strategic Sales Leadership

- Lead regional and national revenue growth plans for management

system certifications, sustainability programs, training, and cyber

assurance services.

- Own and drive sales forecasting, funnel management, and target

achievement across assigned sectors.

- Collaborate with operations and delivery teams for customized client

solutions and seamless service fulfillment.

Partnership Development & Alliances

- Identify, evaluate, and build strategic partnerships with consulting

firms, technology partners, training organizations, industry

associations, and government bodies.

- Develop reseller/affiliate programs to extend companies India’s market

reach.

- Manage MoUs, partnership contracts, and alliance performance

tracking.

Large Account Management

- Manage high-value enterprise accounts across sectors (e.g., Pharma,

IT, Energy, Infrastructure, etc.).

- Work with CXO-level stakeholders to position company India as a long-term assurance partner.

- Drive cross-selling and account mining initiatives to maximize account

lifetime value.

Team Development & Mentorship

- Lead and mentor a team of Business Development Executives,

Assistant Managers, and Regional Sales Reps.

- Conduct periodic reviews, pipeline evaluations, and skills development

initiatives.

- Build a performance-driven culture focused on consultative value

selling. Market Intelligence & Strategic Initiatives

- Monitor market trends, emerging compliance needs,

government/regulatory shifts, and competitor strategies.

- Recommend new product/service opportunities aligned with client

needs and global standards evolution.

- Support brand positioning through event representation, panel

discussions, and industry networking.

Key Qualifications and Skills:

Education:

- Bachelor’s degree in business, Engineering, Science, or equivalent.

- MBA/PGDM in Marketing/Sales or related specialization preferred.

Experience:

- Minimum 8 years of experience in B2B business development, with at

least 3 years in a managerial/leadership role.

- Strong exposure to the Certification, Auditing & Training ecosystem.

- Experience in strategic partnership building and key account

management is essential.

- Prior experience in ISO certification, auditing, training, regulatory

compliance, or consulting services is mandatory.

Skills:

- Leadership and team-building ability with strong stakeholder

management.

- Excellent consultative sales and negotiation skills.

- In-depth understanding of standards, compliance lifecycles, and ESG

trends.

- Fluent communication and presentation skills for CXO engagement.

- CRM proficiency and comfort with business analytics/reporting tools.

Key Performance Indicators (KPIs):

- Achievement of individual and team sales targets.

- Client acquisition, satisfaction and retention rates.

- Timely and accurate reporting of sales activities.

Compensation:

- Competitive base salary with industry-leading variable/incentive

structure

- Leadership L&D programs and standard/certification sponsorships

- Travel reimbursements and executive-level benefits

- Long-term growth opportunities into national/regional leadership

We are looking for an HR Intern to support our HR department’s daily activities.

HR Intern responsibilities include updating our employee records with new hire information, screening resumes and scheduling interviews. If you’re interested in kickstarting your career in HR and getting a closer look at how our company approaches recruiting and employee development, we’d like to meet you.

Responsibilities

• Screen resumes and application forms
• Schedule and confirm interviews with candidates
• Post, update and remove job ads from job boards, careers pages and social networks
• Removing job advertisements from job boards and social media platforms once vacancies have been filled.
• Assisting the HR staff in gathering market salary information.
• Assisting in the planning of company events.
• Preparing and sending offer and rejection letters or emails to candidates.
• Coordinating new hire orientations.

Requirements:

• Bachelor's degree in human resource management or studying toward a degree in human resource management or related field.
• Proven experience working in an office environment.
• Proficiency in all Microsoft Office applications.
• The ability to work as part of a team.
• Strong analytical and problem-solving skills.
• Excellent organizational skills.
• Effective communication skills.
• Detail-oriented.

Roles & Responsibilities:

- Manage multiple software development projects simultaneously.

- Define project scope, goals and deliverables.

- Plan and schedule project timelines.

- Coordinate internal resources and third parties/vendors.

- Measure project performance and report to management.

- Identify and manage project risks.

- Ensure resource availability and allocation.

- Ensure adherence to project delivery schedules.

Role Description for the 3 month internship:-

• Create multi-platform apps for iOS & Android using Google's new Flutter development framework
• Strong OO design and programming skills in DART and SDK Framework for building Android as well as iOS Apps.
• Good expertise in Auto Layout and adding constraints programmatically
• Must have experience of Memory management, caching mechanisms., Threading and Performance tuning.
• Familiarity with RESTful APIs to connect Android & iOS applications to back-end services
• Experience with third-party libraries and APIs
• Collaborate with the team of product managers, developers, to define, design, & deploy new features & functionality
• Build software that ensures the best possible usability, performance, quality, & responsiveness of features
• Work in a team following agile development practices (Scrum)
• Proficient understanding of code versioning tools such as Git, Mercurial, or SVN, and Project Management tool (JIRA)
• Utilize your knowledge of the general mobile landscape, architectures, trends, & emerging technologies
• Get Solid understanding of full mobile development life cycle and make use of the same
• Help Develop and Deploy Good Quality UI
• Solid understanding of the full mobile development life cycle.
• Good written, verbal, organizational and interpersonal skills
• Unit-test code for robustness, including edge cases, usability, and general reliability.
• Excellent debugging and optimization skills
• Strong design, development and debugging skills.

Desired Candidate Profile

• Scrum Master certification with a deep understanding of all things Agile (Scrum, Kanban, and other methodologies)
• 3+ years of multi-project management experience in a fast-paced, deadline-driven, technical (SDLC) environment
• Experience working in Web, Mobile Applications and OTT development teams in technologies such as HTML, CSS, JS, PHP, IOS, Android
• Experience running A/B Tests and experiments with website teams
• Website Release Deployment/Management experience
• Deep knowledge of agile and traditional frameworks
• Extensive experience in road mapping, planning, Gantt as well as fostering iterative processes and feedback milestones in the SDLC
• Experience with AWS, GitHub and Jenkins
• Proficiency in tools: Youtrack, Microsoft Teams, Confluence, Sharepoint
• Ability to thrive in a creative and deadline-driven environment
• Ability to travel occasionally to other offices(post-covid)
• Experience with Content Management Systems

Requirements:-

• Bachelor’s Degree or Master’s in Computer Science, Engineering,Software Engineering or a relevant field. 
• Strong experience with Windows/Linux-based infrastructures, Linux/Unix administration.
• knowledge of Jira, Bitbucket, Jenkins, Xray, Ansible, Windows and  .Net. as their Core Skill.
• Strong experience with databases such as SQL, MS SQL, MySQL, NoSQL.
• Knowledge of scripting languages such as Shell Scripting /Python/ PHP/Groovy, Bash.  
• Experience with project management and workflow tools such as   Agile, Jira / WorkFront etc.
• Experience with open-source technologies and cloud services.
• Experience in working with Puppet or Chef for automation and configuration.
• Strong communication skills and ability to explain protocol and processes with team  and management.  
• Experience in a DevOps Engineer role (or similar role)
• AExperience in software development and infrastructure development is a plus

Job Specifications:-

• Building and maintaining tools, solutions and micro services associated with deployment and our operations platform, ensuring that all meet our customer service standards and reduce errors.  
• Actively troubleshoot any issues that arise during testing and production, catching and solving issues before launch.
• Test our system integrity, implemented designs, application developments and other processes related to infrastructure, making improvements as needed
• Deploy product updates as required while implementing integrations when they arise.  
• Automate our operational processes as needed, with accuracy and in compliance with our security requirements.
• Specifying, documenting and developing new product features, and writing automating scripts.  Manage code deployments, fixes, updates and related processes.
• Work with open-source technologies as needed.
• Work with CI and CD tools, and source control such as GIT and SVN.
• Lead the team through development and operations.
• Offer  technical support where needed, developing software for our back-end systems.