Google AnalyticsRole Overview:
We’re looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.
Key Responsibilities:
● Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.
● Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.
● Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.
● Identify technical SEO issues, competitor gaps, and backlink opportunities.
● Support content development to enhance user intent matching and content relevance.
● Manage and update webmaster tools, XML sitemaps, and shopping feeds for SEO diagnostics.
● Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.
● Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.
● Collaborate on social and content strategies that integrate real-time AI trend analysis.
● Stay on top of AI developments in search (Google’s Search Generative Experience, algorithm updates, voice search, etc.)
● Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.
● Present findings, project progress, and insights to clients and internal teams with clarity and actionable suggestions.
● Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.
Professional Competencies:
● Passion for SEO, SEM, and digital marketing, with curiosity around AI integration.
● Creative thinker with a data-driven mindset and strong problem-solving abilities.
● Able to manage multiple projects without losing sight of detail or deadlines.
● Confident communicator with a collaborative attitude.
● High levels of integrity, autonomy, and accountability.
● Strong organisational and project management skills.
Required Skills & Qualifications:
● Proven SEO and SEM experience with evidence of impact.
● Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse, and ChatGPT for SEO/SEM tasks
● Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn
● Sound understanding of performance marketing and customer acquisition via AI-enhanced targeting
● Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits (SEMrush, Ahrefs, Moz)
● Experience with keyword research tools and AI-powered content planning platforms
● Exposure to A/B testing for various SEO and SEM Campaigns.
● Basic knowledge of HTML, CSS, and JavaScript
● Up-to-date with the latest trends in SEO, AI in search, and digital marketing tools.
Qualifications:
● Bachelor’s degree in a quantitative, analytical, or tech-driven field.
● SEO or Digital Marketing Certifications.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon