SEO

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Assignment Details

Our client, a global leader in energy management and automation, is seeking a skilled and experienced Test Automation Engineer with strong expertise in developing automation frameworks for Windows and Web applications. The ideal candidate will have hands-on experience with Python and Robot Framework, and a solid background in software development, debugging, and unit testing. This role requires the ability to work independently, contribute to the entire testing lifecycle, and collaborate with cross-functional teams in an Agile environment.

Key Responsibilities:

• Design and develop robust Test Automation Frameworks for both Windows and Web applications.
• Implement automated test cases using Python and Robot Framework.
• Collaborate with development teams to understand feature requirements and break them down into actionable tasks.
• Use version control and issue tracking tools like TFS/ADO, GitHub, Jira, SVN, etc.
• Perform code reviews, unit testing, and debugging of automation scripts.
• Clearly document and report test results, defects, and automation progress.
• Maintain and enhance existing test automation suites to support continuous delivery pipelines.

Skills Required

• 5–10 years of professional experience in Test Automation and Software Development.
• Strong proficiency in Python and Robot Framework.
• Solid experience with Windows and Web application testing.
• Familiarity with version control systems such as TFS, GitHub, SVN and project tracking tools like Jira.
• Strong analytical and problem-solving skills.
• Ability to work independently with minimal supervision.
• Excellent written and verbal communication skills for documentation and reporting.

About Telstra

Telstra is Australia’s leading telecommunications and technology company, with operations in more than 20 countries, including In India where we’re building a new Innovation and Capability Centre (ICC) in Bangalore.

We’re growing, fast, and for you that means many exciting opportunities to develop your career at Telstra. Join us on this exciting journey, and together, we’ll reimagine the future.

Why Telstra?

• We're an iconic Australian company with a rich heritage that's been built over 100 years. Telstra is Australia's leading Telecommunications and Technology Company. We've been operating internationally for more than 70 years.
• International presence spanning over 20 countries.
• We are one of the 20 largest telecommunications providers globally
• At Telstra, the work is complex and stimulating, but with that comes a great sense of achievement. We are shaping the tomorrow's modes of communication with our innovation driven teams.

Telstra offers an opportunity to make a difference to lives of millions of people by providing the choice of flexibility in work and a rewarding career that you will be proud of!

About the team

Being part of Networks & IT means you'll be part of a team that focuses on extending our network superiority to enable the continued execution of our digital strategy.

With us, you'll be working with world-leading technology and change the way we do IT to ensure business needs drive priorities, accelerating our digitisation programme.

Focus of the role

Any new engineer who comes into data chapter would be mostly into developing reusable data processing and storage frameworks that can be used across data platform.

About you

To be successful in the role, you'll bring skills and experience in:-

Essential 

• Hands-on experience in Spark Core, Spark SQL, SQL/Hive/Impala, Git/SVN/Any other VCS and Data warehousing
• Skilled in the Hadoop Ecosystem(HDP/Cloudera/MapR/EMR etc)
• Azure data factory/Airflow/control-M/Luigi
• PL/SQL
• Exposure to NOSQL(Hbase/Cassandra/GraphDB(Neo4J)/MongoDB)
• File formats (Parquet/ORC/AVRO/Delta/Hudi etc.)
• Kafka/Kinesis/Eventhub

Highly Desirable

Experience and knowledgeable on the following:

• Spark Streaming
• Cloud exposure (Azure/AWS/GCP)
• Azure data offerings - ADF, ADLS2, Azure Databricks, Azure Synapse, Eventhubs, CosmosDB etc.
• Presto/Athena
• Azure DevOps
• Jenkins/ Bamboo/Any similar build tools
• Power BI
• Prior experience in building or working in team building reusable frameworks,
• Data modelling.
• Data Architecture and design principles. (Delta/Kappa/Lambda architecture)
• Exposure to CI/CD
• Code Quality - Static and Dynamic code scans
• Agile SDLC      

If you've got a passion to innovate, succeed as part of a great team, and looking for the next step in your career, we'd welcome you to apply!

___________________________

We’re committed to building a diverse and inclusive workforce in all its forms. We encourage applicants from diverse gender, cultural and linguistic backgrounds and applicants who may be living with a disability. We also offer flexibility in all our roles, to ensure everyone can participate.

To learn more about how we support our people, including accessibility adjustments we can provide you through the recruitment process, visit tel.st/thrive.

Requirements:
Good working knowledge of Adobe XD
Pay attention to details
Distill simplicity from complex user requirements
Excellent verbal, written, and communication skills

• Strong knowledge of JavaScript.
• Knowledge of and its frameworks.
• Knowledge of NodeJS deployment over servers like AWS, the digital ocean.
• Good understanding of relational databases. Having experience with MongoDB will be an advantage.
• Proficiency in handling server-side development, deployment, and debugging.
• Having worked in socket programming is an added advantage.
• Good understanding of code versioning tools, such as Git.

• A self-starter with prior experience leading UI design on a product team and great attention to detail.
• Gathering and evaluating user requirements, in collaboration with CTO and product team.
• Illustrating design ideas using storyboards, process flows and sitemaps.
• Designing graphic user interface elements, like menus, tabs and widgets.
• Identify and trouble shoot UX problems.
• You'll create functional and appealing features that will address our users needs and help us grow our customer base.
• 5+ years of proven experience as UX/UI designer with sound knowledge of wireframe tools

• Strong proficiency in MySQL database management
• Table design including normalization
• Database backups and recovery is a plus
• Experience with recent versions of MySQL
• Understanding of MySQL’s underlying storage engines, such as InnoDB and MyISAM
• Good Experience with Procedure and events in MySQL
• Experience with replication configuration in MySQL
• Proficient in writing and optimizing SQL statements
• Knowledge of MySQL features, such as its event scheduler
• Knowledge of limitations in MySQL and their workarounds in contrast to other popular relational databases
• Strong MySQL Queries tuning skills
• Write scripts using Shellscript to automate manual administrative tasks
• Maintain backups and perform point-in-time restorations
• Creating tables, alter column, and store procedure.
• Good Experience in Creating index and query optimizing
• Experience in MongoDB to SQL migration