Technical Writer (with a Dev Mindset) - AI Company

• Strong Accountant Profile
• Mandatory (Experience 1) – Must have 2+ years of experience in a general accounting role
• Mandatory (Experience 2) – Must have hands-on experience with Accounts Payable, Accounts Receivable, Reconciliations, and Financial Reporting
• Mandatory (Core Skills 1) – Strong understanding of accounting principles and GAAP
• Mandatory (Core Skills 2) – Expertise in Microsoft Excel (pivot tables, vlookups, data analysis)
• Mandatory (Education) – Bachelor’s degree in Accounting or Finance
• Mandatory (Company) - Product Startup Companies OR Highly Preferred - Online Gaming Companies

Preferred

• Preferred (Education/Experience) – CA dropout with prior corporate accounting experience
• Preferred (Core Skills) – Exposure to budgeting, forecasting, payroll processing, and intercompany account reconciliation

Your Role: As a Product & Growth Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.

What You'll Do:

• Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
• Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
• Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
• Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
• Use AI tools to scale creative production, personalize communication, and automate campaigns
• Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
• Bring user insights into growth — through qualitative feedback, user calls, and market research

What Makes You a Great Fit:

• You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
• You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
• You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
• You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
• You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
• Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.

About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:

• AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
• Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.

Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

Why Join Us?

• Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
• High Ownership, High Impact: Take full ownership of your function and work directly with founders.
• Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
• Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
• Mission-Driven Work: Help shape the future of learning and upskilling in India.

Roles & Responsibilities

• Collaborate closely with clients to understand their requirements, goals, and any gaps.
• Lead the planning, prioritization, design, development, and deployment of projects.
• Possesses in-depth knowledge and expertise in Workday Integrations and Workday Extend Platform.
• Support existing Integrations and Extend apps by resolving issues and enhancing to add new functionalities.
• Act as a subject matter expert for Workday Extend and provide guidance to clients and colleagues.
• Stay updated with the latest industry trends and developments using Integrations and Extend.
• Collaborate with sales and business development teams to identify new opportunities and contribute to proposal development.
• Utilize your business knowledge and expertise to identify opportunities for technical improvements.
• Work with colleagues across various domains to deliver results and take ownership of both individual and team outcomes.
• Recognize and embody our purpose and values, applying them in your projects and client interactions.
• Foster relationships and communicate effectively to positively influence peers and stakeholders.

Qualifications & Experience

• At least 3 years of experience in Workday HCM and 2 years in Core Compensation is required.
• Hands-on experience in Advanced Compensation is a big plus.
• Bachelor’s degree in a related field or equivalent work experience.
• Good knowledge of HCM security.
• Basic understanding of Workday reporting and its relationship with HCM domain.
• Strong professional communication skills, both written and verbal.
• Proven ability to establish relationships with stakeholders and internal teams.
• Excellent attention to detail and follow-through.
• Preferred Time zone: Crossover with Central European Time zone or Eastern Standard Time Zone.

• Plan, monitor and execute organic Social media growth strategies on all relevant social media platforms for the company and its clients.
• Excellent and confident communicator to be able to understand and convey the strategies, and plan to the client and internal team.
• Be actively involved in SEO efforts
• Write content for marketing and website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Developing and optimizing quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus.

• Skills and experience in creative content writing (Important)
• Fair understanding of digital marketing concepts and best practices
• Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc
• Exposure to SEO concepts
• Exposure to web analytics tools (e.g. Google Analytics, etc)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Roles and Responsibilities

1. Computer science graduates would be preferred

2. Should have at least 1 year of experience as a software developer in ReactJS

3. Should be a contributor to the software development process and part of an software team

4. Can keep up to date with developments in (open source) frontend libraries, frameworks, and software development practices

5. In-depth knowledge of ReactJS, Redux, Flux, and JavaScript (ES6)

6. In-depth knowledge of Express.js and Node.js

7. Should have been working on React for at least 12 months (90% of the time)

8. Good problem-solving skills

9. Experience in Mongoose & MongoDB is a plus

10. Experience with the testing frameworks for JavaScript is a plus

11. Experience with JS module bundlers like Web Pack & Rollup

12. Experience with Babel as a compiler

13. Experience with agile software development techniques is a plus

Desired Candidate Profile

Computer science graduates preferred

• Managing digital/content marketing activities for our global clients.
• Content writing and updates.
• Influencer marketing and Blogger Outreach.
• Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
• Willingness to work in a dynamic environment and willingness to learn new things and styles.
• Ability to write compelling content on various topics.
• Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
• Search Engine Optimisation
• Influencer marketing and Blogger Outreach
• Social Media Marketing