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Digital Marketer Executive

Digital Marketer Executive at IndiWork Software Solutions Pvt. Limited · Mohali, Chandigarh · 3 - 5 years · ₹4L - ₹5L / yr (ESOP available) · Profitable · Posted 25 Jul 2025

IndiWork Software Solutions Pvt. Limited's logo

Digital Marketer Executive

kajal kumari's profile picture
Posted by kajal kumari
3 - 5 yrs
₹4L - ₹5L / yr (ESOP available)
Mohali, Chandigarh
Skills
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
skill iconGoogle Analytics

Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.


Job Overview

IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.


Qualifications and Skills

  • Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
  • In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
  • Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
  • Experience using Content Management Systems for updating and managing site content effectively.
  • Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
  • Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
  • Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
  • Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.


Roles and Responsibilities

  • Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
  • Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
  • Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
  • Oversee content management processes to ensure consistent and impactful messaging across all channels.
  • Collaborate with cross-functional teams to align marketing goals with business objectives.
  • Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
  • Implement pay-per-click advertising strategies that align with business goals and budget considerations.
  • Enhance marketing automation processes to increase efficiency and scalability of campaigns.


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About IndiWork Software Solutions Pvt. Limited

Founded :
2004
Type :
Services
Size :
20-100
Stage :
Profitable

About

IndiWork is a full-service web design, development, and 360-degree digital marketing service provider for various industries. We’re consultants, guides, and digital partners in the online journey, offering customized solutions and expert services tailored to each client. We bring new ideas and best practices combined with the agile methodology to accelerate growth for our clients. We invite you to join us on a journey from now to next.

Read more

Tech stack

Digital Marketing
Web design
Web Development
Graphic Designing
Social Media Marketing (SMM)

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kajal kumari

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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

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Key Responsibilities


1. Organic Growth (SEO + Content)

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2. Social Media Management

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  • Run and manage ads on Google, LinkedIn, and Meta
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  • Track performance across channels
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  • 3–5 years of experience in digital marketing (preferably IT/services)
  • Strong understanding of SEO, social media, and lead generation
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  • Ability to execute independently (hands-on role)
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Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

  • Develop and execute digital marketing campaigns.
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  • Conduct SEO and keyword research.
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  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
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3. AI & Modern Marketing Tools

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4. Analytics & Growth

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Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
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  • CRM knowledge
  • Marketing automation
  • YouTube growth
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  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

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  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

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Mid-Level: 2–5 years

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Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Content Writing
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SaaS
Search Engine Optimization (SEO)
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Work Mode: Work from Office 

Experience: 2–5 Years 

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Industry: IT Services & Consulting 

About Baxture 

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance. 

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges. 

About the Role 

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence. 

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

What You’ll Do 

SEO & Website Growth 

  • Conduct keyword research and identify opportunities to improve Google search visibility. 
  • Create and optimize website pages, landing pages, blogs, and SEO-focused content. 
  • Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
  • Identify content gaps and opportunities for organic growth. 

Content & Social Media 

  • Research and write blogs, thought leadership content, website copy, and technology-focused content. 
  • Create engaging content for LinkedIn, Facebook, Instagram, and X. 
  • Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
  • Build and own the marketing and social media content calendar. 

Sales Enablement & Campaigns 

  • Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates. 
  • Plan and execute email marketing campaigns using Brevo. 
  • Work with sales teams to create content that supports business development. 

Stakeholder Collaboration 

  • Work directly with founders, leadership, sales, project managers, designers, and technical teams. 
  • Understand business objectives and translate them into actionable marketing plans. 
  • Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

  • Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
  • Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
  • Have basic proficiency in Figma and a good understanding of visual communication. 
  • Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

  • 2–3 years of experience in digital marketing, content marketing, or a similar role. 
  • Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
  • Experience working in a startup or fast-growing technology company is preferred. 
  • Experience creating content for the US market or US-focused businesses is preferred. 
  • Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
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  • Strong writing, research, communication, and storytelling skills. 
  • Ability to manage multiple initiatives and work independently. 
  • Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

  • Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
  • Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

Interested candidates can share their resumes on


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ProductNova
Kayalvizhi Muruganantham
Posted by Kayalvizhi Muruganantham
Bengaluru (Bangalore)
2 - 5 yrs
₹3.6L - ₹5.4L / yr
Digital Marketing

Digital Marketing Expert - B2B ABM & Performance


About ProductNova:


ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.


For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.


For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.


We are also building our own B2B SaaS Products


The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.


Key Responsibilities:


B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.


ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.


Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.


Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.


Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.


Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.


Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.


Qualifications:

  • Any professional degree/MBA in Digital marketing.
  • Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
  • Strong leadership skills with the ability to motivate a high-performing team.
  • In-depth knowledge of digital marketing channels, tools, and analytics platforms.
  • Exceptional analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.


If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

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