
Performance Marketing Specialist 5 Plus Experience Full time
About Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.

About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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About Us:
We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.
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● Keyword & Audience Research: ○ Conduct in-depth keyword research for SEM campaigns. ○ Define and refine target audience segments for better ad targeting and relevance.
● A/B Testing & Innovation: ○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance. ○ Stay up-to-date with platform changes and emerging digital marketing trends.
Required Skills & Qualifications:
● 3 to 4 years of hands-on experience in performance marketing and paid media
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● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.
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● You're not afraid to ask questions, test wild ideas, and push for better performance.
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● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.
if anyone interested then apply through link directly:- https://tiny.cc/NGtalent
If any customer visits to site, need to explain them about the Project and Amenities. Should show them the available Plots, Flats & Villas.
Develop and maintain strong customer relationships.
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•Cloning and Refreshing: Cloning and refreshing Oracle environments for testing, development, and production purposes.
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- Firstround of Interview – MCQ Written test (based on Syllabus & basic Aptitude) – 1
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- Company provides joining letter and agreement with terms here at time of joining of Candidate.
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Summary
Genesys is looking for an experienced Salesforce CPQ developer with strong experience in Salesforce CPQ, billing, and platform related technologies. This role is responsible for providing overall mentorship regarding strategies and techniques for the CPQ and billing product solutions. Will be working closely with Business and IT Go-To-Market team members to detail and ensure product solutions support business needs, follow strong best practice principles, use system resources efficiently and integrate cleanly with the UI and server components of Salesforce CPQ. The candidate is expected to have solid experience in implementing new Salesforce CPQ and billing solutions and migrating from legacy CPQ solutions to Salesforce CPQ & billing. The candidate will be customer focused, highly collaborative and constantly seek input to ensure success. The candidate should be ready to get their hands dirty and jump in and troubleshoot/modify CPQ configurations, write code/troubleshoot if necessary (Apex, Visualforce, Lightning Components, front end web technologies & data migration).
Responsibilities
- Technical design and implementation of Quote to Cash solutions using Salesforce CPQ and billing
- Create proof of concepts (POCs) and build prototypes quickly to evaluate the mapping of custom CPQ functionality to Salesforce CPQ
- Design technical solutions that span multiple Salesforce Clouds (Sales, Service, Marketing, Analytics, Social, Communities) that meet business requirements
- Be recognized as a technical & functional specialist in CPQ and Billing
- Optimization of solutions through an understanding of business needs and technology capabilities
- Pro-actively identify opportunities for automation, process & design improvements
- Serve as a solution technical lead to ensure deliverables for Salesforce.com projects are done in line with best practices and strategic platform direction
- Individual contributor with comprehensive knowledge of the Salesforce platform, including technical and functional capabilities; ability to execute on highly complex or specialized projects.
- Oversight of multiple vendors involved with Salesforce configuration and development work
- Participate in the development of best practices, strategies, and policies around data governance, including master data management, metadata management, data quality and data profiling
- Communicate and work effectively with cross functional teams including business teams, product teams, global IT Apps teams, consultants & vendors
- Document as-is and participate on code review. Present complex solutions options and benefits to key technical program stakeholders.
- Collaborate with Salesforce architect to ensure Salesforce development teams follow best practices when programming or documenting solutions.
- Maintain up-to-date knowledge of a broad range of emerging technology trends and identifies opportunities where technology might be deployed to deliver business improvements and competitive advantage.
Required Qualifications:
- Bachelor's degree required in Computer Science, Software Engineering, Technology, or in a related field
- 4 + years of Experience in solutioning and designing full stack solutions using Salesforce Platform
- 1 + years of Experience in solutioning and designing Salesforce CPQ and Billing solutions
- 1 + years of Experience in designing and developing solutions on Salesforce Lightning Platform
- 1 + full cycle implementations of Salesforce CPQ and billing solutions including ownership of technical solution design
- Extensive knowledge of product configuration, complex pricing rules & sequence, quote configurator plugins & Salesforce CPQ APIs
- Proficiency in various CPQ functionalities like perpetual and subscription-based licensing, seasonal licensing, amendments, extensions, co-terming and renewals
- Solid experience in data migration strategy, tools and processes to migrate data between custom CPQ and billing systems to Salesforce CPQ and billing
- Experience with quote document generation and integration with DocuSign
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Preferred Qualifications:
- Salesforce Certified Administrator
- Salesforce Certified Sales Cloud Consultant and Salesforce Certified Service Cloud Consultant
- Salesforce Platform Developer Certifications
- Salesforce Certified CPQ Specialist
Covid-19
Safety for our employees and our communities is a key priority for Genesys. We continue to experience rapid growth during the Covid-19 pandemic and are conducting remote hiring and onboarding processes. All hiring and onboarding processes are being conducted remotely at this time. We utilize Zoom video meetings and phone calls during the interview process. We will be working remotely through at least December 31, 2021, in most locations, and we are re-evaluating the opening date of all the Genesys offices on an ongoing basis.
About Genesys:
Every year, Genesys® orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service℠, our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit http://www.genesys.com/">www.genesys.com.
Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.









