
Performance Marketing Specialist 5 Plus Experience Full time
About Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.

About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.
Responsibilities-
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Interested Candidates can apply for the same

Description of work at Sukhiba:
Link to know about SUKHIBA:


About the company:
About the role:
We are currently building an exciting multi-category, digital first, direct to consumer, commerce business for
couple of new brands in Food & Fashion category. The Engineering Team forms the backbone of our
ecommerce business. We build and iterate over our core platform that handles orders, payments, delivery
promises, order tracking & logistics integrations.
We are looking for an Engineering Manager to lead its development across web, mobile and in-store devices.
You will be responsible to work closely with business leaders to understand the developer needs and device
solutions through developer tools and services. The role incumbent will be managing a team of in-house &
outsourced developers and will be responsible for defining the technical roadmap, project delivery and
maintenance of systems developed in-house. The incumbent will also be driving technology innovation with
integrations and external partners to fully leverage the latest solutions and technologies for servicing the
organization needs. This role will report to the Director-Engineering.
Location: Mumbai based preferably. We can also consider Bangalore based candidates.
Responsibilities:
Your core responsibilities will include Technical Guidance, Execution, Delivery & Team Management. You will
be working in a fast-paced and agile work environment delivering quality solutions that have immediate
business impact.
Ownership of engineering features and components from concept, design, development &
deployment
Participate in the solution architecting, enterprise interface design and integration.
Work with users to understand requirements, and design scalable and efficient technology solutions.
Manage multiple projects across a wide breadth of technologies, coordinate dependencies, and
interactions with other internal teams and external partners.
Communicate cross-functionally, collaborate with Business teams, Product managers, engineers and
QA to plan, own and deliver solutions on time.
Ensure teams follow best practices regarding coding standards, code reviews, and testing. Responsible
for code quality, review & release strategy.
Define and drive development team priorities and ensure delivery through in-house and vendor
development teams.
Keep tab of latest technology trends and leverage it for improvements/changes in current setup to
increase efficiency, reduce maintenance cost and time to market.
Publish regular reports of activities and highlight potential risks.
Attract, hire, retain, motivate and mentor engineering team resources.
Required Qualification, Experience & skills:
Bachelor's degree in Computer Science, Computer Engineering or related technical discipline
6-8 years of overall developer experience with a focus on programming in PHP, and a working
knowledge of android and IOS app development
Prior experience in managing a team of min 4-6 engineers
Hands-on management with deep-dive into the details of software design, implementation and
debugging
Experience of implementing Agile, Scrum & Iterative processes
Experience taking a leading role in building complex software systems that have been successfully
delivered to customers
Knowledge of professional software engineering practices & best practices for the full software
development life cycle, including coding standards, code reviews, source control management, build
processes, testing, and operations
Experience in communicating with users, other technical teams, and senior management to collect
requirements, describe software product features, technical designs, and product strategy
Experience mentoring junior software engineers to improve their skills, and make them more
effective, product software engineers
Hands-on expertise in many disparate technologies, typically ranging from Web development, Mobile
app development, AWS, machine learning, large scale data platforms, service oriented architecture,
distributed systems design, android platform, front-end user interfaces, databases etc.
Regards
Team Merito
- Work towards improving the following 4 verticals - scalability, availability, security, and cost, for company's workflows and products.
- Help in provisioning, managing, optimizing cloud infrastructure in AWS (IAM, EC2, RDS, CloudFront, S3, ECS, Lambda, ELK etc.)
- Work with the development teams to design scalable, robust systems using cloud architecture for both 0-to-1 and 1-to-100 products.
- Drive technical initiatives and architectural service improvements.
- Be able to predict problems and implement solutions that detect and prevent outages.
- Mentor/manage a team of engineers.
- Design solutions with failure scenarios in mind to ensure reliability.
- Document rigorously to keep track of all changes/upgrades to the infrastructure and as well share knowledge with the rest of the team
- Identify vulnerabilities during development with actionable information to empower developers to remediate vulnerabilities
- Automate the build and testing processes to consistently integrate code
- Manage changes to documents, software, images, large web sites, and other collections of code, configuration, and metadata among disparate teams



· Participate in the entire application lifecycle, focusing on coding and debugging
· Write clean code to develop functional web applications
· Troubleshoot and debug applications
· Perform UI tests to optimize performance
· Manage cutting-edge technologies to improve legacy applications
· Collaborate with Front-end developers to integrate user-facing elements with server- side logic
· Gather and address technical and design requirements
· Provide training and support to internal teams
· Build reusable code and libraries for future use
· Liaise with developers, designers and system administrators to identify new features
· Follow emerging technologies
* Lead Generation
* Cold calling.
* Experience with interacting with clients in the US, UK, and Australia Countries.
* Experience in writing Proposals, Bidding for Web and Mobile Development
- Sketch early layout and interface concepts in collaboration with the UX Designer
- Understand and extend a visual language for interactive systems that hold up to the development process
- Creating designs with strong typography and iconography, as well as strong and unique branding
- Constructing clean and organized creative deliverables that adhere to style guidelines
- To work in the form of a creative team and become a positive addition to our company culture
Requirements
- Some knowledge of HTML/CSS/Javascript
- Some formal design training
- Strong portfolio that reflects your experience with diverse designs demonstrating a passion for design
- An understanding of interactive design
- An understanding of interactivity and the Web and the fundamentals of information architecture, hierarchy, and layout
- Motivated and organized
- Dedicated and accountable
- Careful attention to detail
- An eagerness to collaborate across disciplines with team members at all levels
- The ability to both work autonomously and as part of a team
- Able to effectively communicate and coordinate with other disciplines to ensure the visual design is communicating the desired message.
- Solid working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and familiarity with After Effects (in order to quickly animate designs)
- Solid working knowledge of Figma.
We are a growth-oriented, dynamic, multi-national startup, so those that are looking for that startup excitement, dynamics, and buzz are here at the right place. Read on -
FrontM (http://www.frontm.com/" target="_blank">www.frontm.com) is an edge AI company with a platform that is redefining how businesses and people in remote and isolated environments (maritime, aviation, mining....) collaborate and drive smart decisions.
Successful candidate will lead the back end architecture working alongside VP of delivery, CTO and CEO
The problem you will be working on:
- Take ownership of AWS cloud infrastructure
- Overlook tech ops with hands-on CI/CD and administration
- Develop Node.js Java and backend system procedures for stability, scale and performance
- Understand FrontM platform roadmap and contribute to planning strategic and tactical capabilities
- Integrate APIs and abstractions for complex requirements
Who you are:
- You are an experienced Cloud Architect and back end developer
- You have experience creating AWS Serverless Lambdas EC2 MongoDB backends
- You have extensive CI/CD and DevOps experience
- You can take ownership of continuous server uptime, maintenance, stability and performance
- You can lead a team of backend developers and architects
- You are a die-hard problem solver and never-say-no person
- You have 10+ years experience
- You are very sound in English language
- You have the ability to initiate and lead teams working with senior management
Additional benefits
- Generous pay package, flexible for the right candidate
- Career development and growth planning
- Entrepreneurial environment that nurtures and promotes innovation
- Multi-national team with an enjoyable culture
We'd love to talk to you if you find this interesting and like to join in on our exciting journey

- Good experience on RESTful services
- .Hands on experience on NodeJs
- .Should have previous working experience on Sql and Postgresql
- Must have relevant experience in NodeJS from 3-5years.

