Performance Marketing Specialist 5 Plus Experience Full time
Google AnalyticsAbout Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
Company social profiles
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Engineering is responsible for scaling, building, deploying websites that serve over 500 million users globally. The global engineering team includes Product Engineering, Platform Engineering and Core Engineering.
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Our mission is to build modern media platforms to serve our omni-channel experiences for our portfolio of global brands such as Vogue, Wired, Vanity Fair, and Glamour which currently reaches over 500 million monthly users. We need your help to create new capabilities, and strengthen our existing ones, so that our brands can reach wider audiences through engaging digital experiences.
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Responsibilities
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Collaborate with other disciplines (engineering, design, product) in the creation and iteration of web applications built for our subscribers
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Helping leading projects from ideation to execution to maintenance
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Collaborating with the broader engineering group on new ideas or improving existing ones
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Identify and improve code and usability performance issues
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Participate in design and code reviews
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Helping us grow and expand our engineering teams
About you
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Strong analytical and problem solving skills
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Expert level fluency in at least 1 programing language
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Experience working with, designing, and deploying production-grade React/Ember applications
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Experience working with and helping Design Systems
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Familiarity and experience with designing, and deploying production-grade RESTful APIs, experience and knowledge of GraphQL APIs a plus
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Strong end-to-end testing experience and an emphasis on TDD methodologies
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Eager to learn about new technologies and implementing these ideas in a production environment
Our tech
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Languages and Frameworks: JavaScript, Node, React, Ember
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Data: Mongo, Postgres, Elasticsearch, Kafka
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Deployment: Docker, AWS, Terraform, Kubernetes, CircleCI
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Datadog, Kibana, Elastic search - for observing our platform
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APIs: GraphQL
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Source Control: Git, GitHub
How we work
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Pairing. We like knowledge sharing and upskilling
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Remote friendly. We work with engineers across time zones & locations
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Infrastructure as Code everywhere
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(Oncall - teams are responsible for their own apps)
Why Work With Us?
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We offer industry-leading compensation and benefits
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We are a bunch of smart, passionate, diverse co-workers who love to teach and love to learn
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We provide whatever hardware and software you need to be productive
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A functional, well-disciplined product development organization
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Big changes are happening in publishing and at Condé Nast, and this is a great time to be a part of it all!
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- Proficiency with developing APIs in Python
- Proficiency with frontend web development (JavaScript, CSS, HTML)
- Should have 2-4 years’ experience in leading the team
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- Good Communication Skills
- Behavioural:
- Good Leader
- Adaptable / Flexible
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- Team management, mentoring, prioritization of work
- Work with Architecture group for defining Product Roadmap
- Requirement gathering with stake holder for Product enhancement
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- Providing support for any application issue like performance, availability
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- Ensuring conformity to corporate security and compliance objectives.
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- Responsible for informing the ‘business impact’ of security within the team
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Manage individual projects priorities, deadlines, and deliverables
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Gather and process raw data at scale (including writing scripts, web scraping, calling/create
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Develop frameworks for automating and maintaining constant flow of data from multiple
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Identify, analysis, design, and implement internal process improvements
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Design and implement tooling upgrades to increase stability and data quality
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Help team to fix issues that occur in test and production environments
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Automate software development processes, including build, deploy, and test
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Manage and guide the team members
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- He should hire marketing candidates in his district both physically and digitally.
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- He shall be responsible to send eligible candidates to this office through the HR Coordinators.
- Other Field recruitment processes as and when instructed.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon