Performance Marketing Specialist 5 Plus Experience Full time
Google AnalyticsAbout Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
Company social profiles
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Position Summary
We are seeking highly motivated and customer-oriented professionals for the role of Customer Support Executive for an International Voice and Non-Voice Process. The ideal candidate will have excellent communication skills, a problem-solving mindset, and a passion for delivering a top-tier customer experience.
Key Responsibilities
- Manage customer interactions via phone, email, or chat in a professional and timely manner.
- Resolve customer queries, issues, or complaints with accuracy and empathy.
- Maintain detailed records of customer interactions in the system.
- Collaborate with internal teams for escalations and resolution follow-ups.
- Uphold service quality standards and contribute to continuous improvement.
Qualifications & Requirements
- Education: 12th Pass, Diploma, Graduate, or Postgraduate
- Experience: Freshers and experienced professionals (up to 3 years) are encouraged to apply
Skills:
- Excellent verbal and written communication in English
- Strong interpersonal and problem-solving skills
- Basic computer proficiency (MS Office, typing skills)
- Ability to work in a fast-paced, team-oriented environment
- Willingness to work in rotational shifts (including night shifts)
Perks & Benefits
- Competitive salary with performance-based incentives
- Night shift allowances and cab facility
- One-time complimentary meal during shifts
- Opportunities for internal growth and role advancement
- Exposure to international client processes and professional development
We are seeking a highly creative and experienced Video Editor to join our marketing
team. The ideal candidate will have a minimum of 2 years of experience working as
a video editor, with a strong background in Adobe Premiere Pro, Adobe After
Effects, Adobe Illustrator, and Adobe Photoshop. The candidate will also have a
good understanding of 2D animation, and be proficient in using Figma.
Responsibilities:
Edit and create engaging video content for various marketing campaigns,
including Facebook and Google ads
Work closely with the marketing team to ensure all videos align with campaign
goals and objectives
Utilise Adobe Premiere Pro and Adobe After Effects to edit and enhance
video footage
Use 2D animation skills to bring visual elements to life in videos
Utilise Figma to create visual assets for videos
Collaborate with the marketing team to ensure that all videos are on-brand
and aligned with the overall marketing strategy
Stay up-to-date on the latest video editing techniques and trends
Continuously strive to improve the quality of video content produced by the
marketing team
Requirements:
Minimum of 2 years of experience working as a video editor
Strong background in Adobe Premiere Pro and Adobe After Effects
Good understanding of 2D animation
Proficiency in using Figma
Experience creating Facebook and Google ads
Strong creative skills and ability to think outside the box
Strong attention to detail and ability to work in a fast-paced environment
Excellent communication and collaboration skills
:
Become a part of 500K to 2.5Mn and above the growth journey of this fastest
growing consumer startup.
Earn good karma by serving mums and mums-to-be
Too lazy to cook food? We have got your lunch covered with an amazing list
of new items every day
ESOPs
Comprehensive Health Insurance plans
HTML/CSS- 2+ years experience working with Oracle Commerce Cloud application
- 4-6 years of overall experience in web application.
Must have strong knowledge:
- Extensive knowledge of Oracle Commerce Cloud
- Excellent knowledge of server-side JAVA for enterprise level applications (J2EE)
- Experience in Javascript (Knockout preferred), Bootstrap, JQUERY, node.js, HTML 5, CSS
- Proficiency in SQL Server, MySQL, and relational data models in context of web integration
- Proficiency with web services (WCF, Web API, SOAP, REST, SOA)
- Excellent Communication Skills
Good to have knowledge on:
- Understanding of Oracle cloud technologies including technical
- Experience in working in an Agile environment
Working Hours: 1:00PM to 10:00PM
Roles and Responsibilities
1. Manage client relationships, and facilitators relationship at MHFAI for training and post-training support.
2. Ideate, design, and implement program that focused on post-training support for mental health first-aiders.
3. Leverage the new products of MHFAI to the clients that ensures implementation of mental health by building tools and guidelines (for organized groups).
4. Oversee and facilitate MHFAI instructors for training and upskilling.
5. Monitor and coordinate the MHFAI Awards program with all the stakeholders involved.
6. Draft and initiate scientific research, and create tools required at workplace to measure mental health.
7. Plan and manage webinars, events and activities to promote the idea of mental health at workplaces and educational institutions.
8. Draft, design, manage and implement guidelines / resources with focus on mental health for the benefit of organized groups.
9. Keep up-to-date with the latest trends and best practices in Learning and Development and / or mental health, and incorporate them into our training programs.
10. Manage the Learning and Development budget, ensuring that resources are allocated effectively and efficiently.
11. Provide support in other operational functions of MHFA as needed.
Requirements:
· 10-15 years in clinical work and / or mental health training
· Qualification: Education in Mental Health
· Experience in Clinical Practice / Research
· Exposure to mental health training and created content or training on Mental Health for Adult
· Experience of having previously worked in organized group is desirable
JavascriptHTML/CSS
jQuery
NodeJS (Node.js)Responsibilities
- Use markup languages like HTML to create user-friendly web pages
- Maintain and improve website
- Optimize applications for maximum speed
- Design mobile-based features
- Collaborate with back-end developers and web designers to improve usability
- Get feedback from, and build solutions for, users and customers
- Write functional requirement documents and guides
- Create quality mockups and prototypes
- Help back-end developers with coding and troubleshooting
- Ensure high quality graphic standards and brand consistency
- Stay up-to-date on emerging technologies
Requirements
- Proven work experience as a Front-end developer
- Hands on experience with markup languages
- Experience with JavaScript, CSS and jQuery
- Familiarity with browser testing and debugging
- In-depth understanding of the entire web development process (design, development and deployment)
- Understanding of layout aesthetics
- Knowledge of SEO principles
- Familiarity with software like Adobe Suite, Photoshop and content management systems
- An ability to perform well in a fast-paced environment
- Excellent analytical and multitasking skills
- BSc degree in Computer Science or relevant field
- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
- Managing all online properties of the brand
- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
- 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
- Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
- Website management and technology experience including CMS, HTML, CSS, and Javascript
- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
- Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
- Experience working both strategically as well as in an executional capacity to build and deploy the campaign
- Experience presenting ideas to several stakeholders at once
- Experience collaborating and coordinating with internal and external cross-functional teams
- Experience with digital marketing and digital measurement latest trends and best practices
Desired Skills and Experience
iOS App Development
Swift
Objective C
Git- Working alongside other engineers and developers, collaborating on the various layers of the infrastructure for our platform, application, etc.
- Designing and building applications for Apple devices on the iOS platform.
- Maintaining quality and ensuring responsiveness of applications.
- Collaborating with the rest of the engineering team to design and launch new features.
- Maintaining code integrity and organization.
Desired Candidate Profile
What you need to have:- BE/ ME/ BCA/ MCA- Any Computer/ IT Degree
- Be proficient with Objective-C / Swift {depending on project requirements}, and Cocoa Touch.
- Experience with iOS frameworks such as Core Data, Core Animation, as well as offline storage, threading, and performance tuning
- Must be familiar with RESTful APIs to connect iOS applications to back-end services
- Experience with performance and memory tuning with tools - such as Instruments and Shark, depending on project needs
- Experience with cloud message APIs and usage of push notifications.
- Knowledge of code versioning tools {such as Git, Mercurial or SVN}.
Machine Learning (ML)
Docker
Python
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Full Stack Developer - Averlon