Performance Marketing Specialist 5 Plus Experience Full time
Google AnalyticsAbout Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
Company social profiles
Similar jobs
Responsibilities & Duties:
Track and evaluate individual and team performance against sales targets and KPIs.
Provide ongoing coaching and development to the team to enhance their sales skills and product knowledge.
Create and implement sales strategies to achieve these goals.
Establish clear sales goals and objectives for the team.
Ensure high levels of customer satisfaction through effective communication and problem-solving.
Work closely with marketing, product development, and other departments to align sales strategies with overall business objectives.
Provide feedback from the sales team to other departments to improve products, services, and processes
Maintain relations with the existing clients and ask to upgrade their packages or renewals
Prepare and follow up on sales quotations made to clients.
Will be responsible for client retention, per-client revenue optimization & renewals.
Should have effective sales & negotiation ability.
Interacting with vendors for product upload in their respective Domains.
Improve Customer perception and product-wise market share, a good understanding of the technical and market feasibility of the product.
Required Experience, Skills and Qualifications:
Experience: Minimum 2 Months in Online and Concept Sales
Skills: Proficient Written & Verbal Communication Skills in English
Qualifications: Any Graduate
Company Description
At Magma, we create content that delivers tangible outcomes. Some of the world’s best companies come to us when they need content that ranks high on search engines and drives real engagement.
Our clients include Airbnb, Upwork, Digital.com, Nice Job, Unmudl, and many more.
Job Description
We are seeking a dynamic and detail-oriented Brand Manager with experience in a marketing agency environment to join our team. The ideal candidate will have a proven track record of managing clients and executing successful brand strategies. This role requires a strong understanding of social media management, content planning, and team leadership, with a keen eye for detail and excellent communication skills.
Key Responsibilities:
1) Develop and implement comprehensive brand strategies for clients to enhance brand awareness and market presence.
2) Manage client relationships, ensuring exceptional service and clear communication to understand their needs and objectives.
3) Oversee social media management, including content planning, creation, and scheduling to drive engagement and brand loyalty.
4) Collaborate with cross-functional teams to produce high-quality content that aligns with brand guidelines and marketing goals.
5) Monitor and analyse market trends, competitor activities, and campaign performance to inform strategy and optimize results.
6) Lead and mentor team members, fostering a collaborative environment to achieve project goals.
7)Coordinate with international teams or clients, leveraging global insights to enhance brand
strategies.
8)Utilize SEO best practices to improve online visibility and drive traffic to brand platforms.
Qualifications:
1) Bachelor’s degree in Marketing, Business, or a related field.
2) 3-5 years of experience in brand management, preferably within a marketing agency.
3) Proven experience in client servicing and relationship management.
4) Strong knowledge of social media platforms, content planning, and digital marketing strategies.
5)Familiarity with SEO principles and practices is a plus.
6) Exceptional communication skills, both written and verbal.
7) Ability to multitask and manage multiple projects simultaneously while maintaining attention to detail.
Benefits:
1) Opportunities for professional development and growth.
2) A dynamic work environment that encourages creativity and innovation.
- A job description for an SAP subject matter expert (SME) may include the following skills and responsibilities:
- Analytical and problem-solving skills: SMEs need to be able to analyze complex problems, identify patterns, and propose solutions.
- Communication skills: SMEs need to be able to share their expertise with others, including in meetings, training sessions, and seminars. They may also need to interact with customers.
- Commitment to relevancy: SMEs need to keep up with changes in industry practices and protocols.
- Continuous learning and adaptability: SMEs need to be eager to learn and stay current with the latest updates.
- SAP functional skills: SMEs need to have a deep understanding of SAP modules.
- Process standardization: SMEs may be responsible for standardizing processes and ensuring proper alignment within their area of the business.
- Identifying and fixing operational issues: SMEs may identify and fix operational issues that staff face on a daily basis
- Identifying potential clients through market research
- Making calls to generate leads, and helping to develop lead generation strategies
- Communicating with clients, answering questions, and scheduling presentations and follow-ups
- Assisting the sales department, which may include participating in meetings, managing email campaigns, and making cold calls
- Maintaining databases
- Contributing to data analysis to develop lead generation strategies
- Compiling weekly and monthly reports on key accounts, monitoring inventory and sell-through, and submitting recommendations
Job Description
As an International Sales Executive in our company, your primary responsibility is to drive sales and revenue generation for the company by engaging with potential customers from the US. You will be responsible for handling inbound sales calls, building relationships, and booking flight tickets.
Job Requirements
Proven 1-year experience in sales, preferably in an international outbound calling/ Sales environment.
Benefits
- Paid Training
- IATA Certificate
- Cab Facility
- Incentives
Go Programming (Golang)
Java
Python
Ruby
Ruby on Rails (ROR)About RARA NOW
Not just a delivery company
RARA NOW is revolutionizing instant delivery for e-commerce in Indonesia through data-driven logistics.
RARA NOW is making instant and same-day deliveries scalable and cost-effective by leveraging a differentiated operating model and real-time optimisation technology. RARA makes it possible for anyone, anywhere to get same-day delivery in Indonesia. While others are focusing on - one-to-one- deliveries, the company has developed proprietary, real-time batching tech to do - many-to-many- deliveries within a few hours. RARA is already in partnership with some of the top eCommerce players in Indonesia like Blibli, Sayurbox, Kopi Kenangan, and many more.
We are a distributed team with the company headquartered in Singapore, core operations in Indonesia, and a technology team based out of India.
Future of eCommerce Logistics:
Data-driven logistics company that is bringing in same-day delivery revolution in Indonesia
Revolutionising delivery as an experience
Empowering D2C Sellers with logistics as the core technology
About the Role
- Writing scalable, robust, testable, efficient, and easily maintainable code
- Translating software requirements into stable, working, high performance software
- Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
- Strong knowledge of Go programming language, paradigms, constructs, and idioms
- Knowledge of language patterns such as - Goroutine and Channels
- Experience with the full site of Go frameworks and tools, including:
- Dependency management tools such as Godep.
- Popular Go web frameworks, such as Echo
- Request routing and API mechanisms
- Ability to write clean and effective Godoc comments
- Familiarity with code versioning tools - primarily Git.
- A basic understanding of computing and Linux systems
- Basic knowledge of Systems Engineering
- Memory management and pointers, specifically in Golang
- Implement Docker for smaller-scale applications that require simpler deployments
- Employ Linux Terminal command structures to allow easy back-end operations for less-expert technical staff
- Structure our user interface with React and ensure REST API access is available for enterprise-grade finance customers on-demand
The founder is a Finance Post Graduate who quit his glittering Investment Banking career to embark on this journey of helping out our future generation in selecting the right career option based on various aspects. They have already connected to a million students and plan to reach 10 million by 2022.
What you will do:
- Acting as a central point and facilitator for all financial reporting
- Helping develop detailed dashboards and KPIs and ensuring robust systems to track and monitor impact, financial and operating information
- Preparing necessary materials and information for the Board
- Ensuring robust governance norms are in place
- Ensuring timely and comprehensive financial reporting to all the funders, as outlined in contracts with funding agencies
- Preparing statements and necessary reports for the investors
- Coordinating with and responding in a time-bound manner to the information requested by investors
- Managing cash flows and treasury functions
- Managing banking relationships
- Developing profit center-wise budgets
- Preparing and maintaining regular financial reports; monthly expense forecast by segment (vs. projections); rolling 3-month cash out-flow forecast
- Maintaining of books of accounts through Tally/ Quickbooks and related activities
- Incorporating profit center wise reporting and analysis in the accounting system to separately track the performance of each activity against budget/projections
- Conducting all month-end closing activities including general ledger maintenance, balance sheet reconciliations, fixed asset verification, and corporate/overhead cost allocation
- Ensuring timeliness, accuracy, and usefulness of financial and management reporting
- Preparing of month-end, quarter-end, and year-end financial statements
- Managing payroll and employee reimbursements
- Assisting in computing taxes and preparing tax returns (TDS, GST, Professional Tax, etc.)
- Reviewing and streamlining the financial, reporting, and compliance functions
- Developing and documenting robust accounting policies and procedures
- Ensuring maintenance of appropriate internal controls and financial procedures, at all times
- Serving as a key point of contact for internal and external auditors
- Managing preparation and support of all internal and external audits
- Participating in HR Administration in areas such as PF, offer letters, increments, appraisals, insurance policies, etc
- Managing the company’s assets, leases, and insurance coverage
- Reviewing all agreements and MoUs and appraise the management about any financial liability, prior to commitments made and signatures by authorized signatories
- Overseeing Admin, vendor, and office management to manage various facets of business – travel, corporate gifting, printing & stationery, etc
Desired Candidate Profile
What you need to have:- Qualified Chartered Accountant
- 5+ years of experience that is relevant to the above role
- Experience in a startup is preferred
- Good understanding of, interest in, and aptitude for financial accounting, business, and financial analysis, GST, Income Tax, Companies Act, etc.
- Attention to detail, strong analytical skills, business awareness, and problem-solving skills
- Strong oral and written communication skills
- Ability to work under pressure and deliver high-quality work with tight timelines
- 2+ years of experience in Technical recruitment
- Design and implement overall recruiting strategy
- Develop and update job descriptions and job specifications
- Perform job and task analysis to document job requirements and objectives
- Source and recruit candidates by using databases, social media etc
- Screen candidates resumes and job applications
- Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule
- Assess applicants’ https://resources.workable.com/tutorial/recruiting-skills-training" target="_blank">relevant knowledge, skills, soft skills, experience and aptitudes
- Onboard new employees in order to become fully integrated
- Monitor and apply HR recruiting best practices
- Provide analytical and well documented recruiting reports to the rest of the team
- Act as a point of contact and build influential candidate relationships during the selection process
Job Description
We are looking for a couple of awesome Product Support Engineers for our own software product Enpass password manager (www.enpass.io) which is being used by millions of end users worldwide and is available for iOS, Android, Windows, Mac, and Linux. It is a tech-oriented application, localized in 33 languages and has a vast and varied user-base, offering a wide scope of learning in every aspect of software testing and support.
This position requires well-rounded product support experience of 1 year. Further, it requires good command over specific OS internal settings, multitasking, mentoring, ability to assign and manage tasks for others and communication (written and oral) skills.
RESPONSIBILITIES
-
Provide first, second and third tier (L1, L2, L3) product support via email, Social media, and our Forums.
-
Researching, diagnosing, troubleshooting and identifying solutions to resolve customer issues in using Enpass.
-
Monitoring application processes, application logs and taking appropriate resolution actions in case of failures.
-
Ask customers targeted questions to quickly understand the root of the problem.
-
Resolving all customer issues in a time bound manner. Comply with the SLA for issue resolution.
-
Work closely with technical teams to investigate complex issues and enhance the quality of existing products.
-
Document and follow-up of customer suggestions for continued improvements to Development Team.
-
Provide daily metrics and reports on tickets; maintain the ticketing system and the tickets.
-
Constantly Improve Product Knowledgebase to use internally and a FAQ.
-
Work on improvement of customer's FAQ and User manual.
-
Taking ownership of customer issues reported and seeing problems through to resolution.
SKILLS & QUALIFICATIONS
-
Bachelors or Masters (Computer Science / Electronics / Electrical / IT / Computer Applications / Software Engineering).
-
1 to 2 years of related work experience required. Previous product support experience from a tech-oriented software product is a plus.
-
Technically sound and well versed in working with different cloud services, OS configurations & settings, networking basics and in-outs of software operations.
-
Knowledge of SQL, XML, JSON is a plus.
-
Ability to troubleshoot the cause of technical problem in using software.
-
Good interpersonal skills; well organized, detail oriented; multitasking; strong oral and written communication skills; previous experience in conducting basic troubleshooting of software via email, online web tools.
-
Ability to mentor and assign and manage tasks for others.
-
Ability to troubleshoot the tickets to determine the root cause of problems in a timely manner.
● Identifies business opportunities by identifying prospects.
● Sells products by establishing contact and developing relationships with prospects;
recommending solutions.
● Outbound calling on data collected through lead generation activities / secondary data sources.
● Daily follow-ups on older leads and work on new leads.
● Maintains quality service by establishing and enforcing organization standards.
● Must be energetic, well-spoken, eager to close sales deals and generate revenue for the organization.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon