Performance Marketing Specialist 5 Plus Experience Full time
Google AnalyticsAbout Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
Company social profiles
Similar jobs
About Us:
We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others.
We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Description:
We are seeking a dynamic and results-driven Business Development Manager – Influencer Marketing to spearhead the growth of our influencer marketing vertical. This role demands a strong understanding of influencer trends, brand collaboration dynamics, and a proven knack for building high-value partnerships. You will be responsible for identifying, pitching, and converting potential clients looking to leverage influencer marketing as a growth channel.
Responsibilities:
1. Generate, develop, and grow new business opportunities specifically for influencer marketing services.
2. Build and manage a robust pipeline of prospective clients by researching target markets, industries, and brands aligned with influencer-led campaigns.
3. Conduct market research to identify trends, brand needs, and partnership opportunities.
4. Strategically pitch influencer marketing solutions—ranging from micro to celebrity influencers across platforms like Instagram, YouTube, LinkedIn, etc.
5. Collaborate with internal teams to create compelling, customised proposals and presentations tailored to brand goals.
6. Negotiate contracts and close deals while ensuring high levels of customer satisfaction and long-term value.
7. Maintain strong client relationships post-conversion to encourage repeat business and referrals.
8. Work closely with strategy, planning, and execution teams to ensure smooth handovers and deliverables post-sale.
9. Represent the agency in client meetings, networking events, and industry forums related to influencer marketing.
10. Maintain a consistent cadence of outreach, follow-ups, and prospecting through calls, emails, and LinkedIn.
Adobe Illustrator
Adobe XDWe are looking for a senior designer to join our design team and lead us in our design projects. You will be required to oversee the design project from end to end, starting from conceptualization to completion. You will also need to coordinate with the market team and lead your design team towards producing high-quality designs. Your contribution will add value to the team and the end product, directly impacting our customer satisfaction and profits.
What to expect from the role:
- Hands-on experience with conceptualizing design projects, coordinating with creative teams and working on its execution.
- Guide teams towards finishing projects and campaigns.
- Approve and implement various policies to improve the department.
Skills
Visual Designing, Creative & Graphics Designing
React.js
NodeJS (Node.js)
Javascript1. Must have Experience in React, Nodejs. 2. Experience with the CI Systems. 3. Experience with any of the Cloud Platforms Such as GCP,AWS. 4. Experience with Continuous Integration environments. 5. Experience in end-to-end testing frameworkS Like Puppeteer / Cypress / Protractor/ Other selenium testing framework. 6. Experience with JavaScript Unit Testing Frameworks Like Jest/Mocha. 7. Experience in TypeScript.
iOS App Development
Android Development
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.
Go Programming (Golang)
GitCurrently, we are ongoing a Big Project for which we need an immediate Golang Developer for 6 Months on a contract basis with a strong understanding of quality design, problem-solving, contributing ideas on using the latest technologies etc. This role will involve collaboration with the business partners, product managers and other representatives. We’re looking for a highly skilled Senior Software Engineer to work closely with the product and the open-source community to build the Digirex vision. You’ll join a highly collaborative team working along with talented engineers focusing to be the best in Cloud-native ecosystem. You should also be willing to work with a start-up
- Highly customer-obsessed thinking with a deep understanding of customerneeds and aspirations
- Own the product strategy and roadmap.- Partner with the business team tounderstand business goals and translate them into short term and long-term productroadmaps.- Comfortable in generating a 3-year strategic vision as well as a weekly statusupdate.
- Generate detailed Product Requirement Document (PRD) based oninputs from all key stakeholders.Integrate usability studies, research and market analysis intoproduct requirements to maximise user satisfaction.
- Work very closely with world-class Engineering, Data Sciences and QA teams throughout the product development life cycle.- Define the product acceptance testingcriteria, ensure that they are met.
- Stay abreast with new innovations and the latest technology trends andexplore ways of leveraging these for improving the product in alignment with the business.
- Attention to detail with an ability to work with user interfacedesigners and usability experts to deliver habit-forming products with a low learning curve
Javascript
HTML/CSS
PostgreSQL
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon