

OptiphoeniX
https://optiphoenix.comJobs at OptiphoeniX

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As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
Responsibilities:
- Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
- Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
- To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
- Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
- Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
- Coordinate with developers, analysts, and researchers to drive projects forward.
If you have digital marketing experience on Landing page optimization I will be happy to have a discussion.
WHAT WE OFFER OUR EMPLOYEES
• 5 Day working
• Fun-Fridays
• Company-sponsored team outing and parties
• Flexible work from home policy
• Company-sponsored lunch
• No Leaves Policy: we trust people in getting work done
• A Diverse and exciting client portfolio of internationally renowned brands

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

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"Learners Point" refers to several different educational and training institutions, so it's important to clarify which one you're interested in. Here's a breakdown of some prominent ones:
1. Learners Point Academy (Dubai, UAE & India)
- Overview: This is a well-recognized, ISO 9001:2015 certified institute that has been providing corporate and individual training in the MENA region since 2001. They are KHDA-accredited in Dubai and have expanded to India (Bangalore and Kozhikode).
- Mission: To empower individuals and organizations with skills for success in a rapidly changing world through transformative learning experiences.
- Courses Offered: They offer a wide range of certified courses across various domains, including:
- IT: Data Science, AI, Machine Learning, Cybersecurity, UI/UX, Web Development, ERPs (SAP), Microsoft Power Platforms.
- Finance: Certified Management Accountant (CMA), Financial Modeling, IFRS.
- Management & HR: Certified HR Manager (CHRM), Strategic HR Management, Project Management (PMP), Leadership Skills, Business Administration.
- Logistics and Supply Chain: CIPS accreditations.
- Sales and Marketing: Digital Marketing, Social Media Marketing.
- Soft Skills: Communication, Public Speaking, Emotional Intelligence.
- Language Training: Spoken English, Arabic, French, German, Russian.
- Key Features:
- Customized training solutions for individuals and corporates.
- Experienced and qualified trainers.
- Focus on practical, career-oriented skills.
- Accreditations from recognized bodies like KHDA, CPD UK, HRCI, and CIPS.
- Locations:
- Dubai, UAE: Suite 610 - 6th Floor, The Business Center, Opp to Burjuman Centre, Adjacent to Burjuman Metro Station Exit 4, Khalid Bin Walid Street.
- Bangalore, India: No. 460/454, 3rd Floor, HSR Layout, 5th Sector, Teachers Colony, Sarjapura Ring Road, Bangalore, Karnataka.
- Kozhikode, India: 2nd Floor, Agni Arcade, Kodamalikunn Medical College, Thondayad, Kozhikode, Kerala.
- Reviews: Generally positive reviews highlight responsive staff, helpful instructors, and well-organized course material, with many students successfully clearing certifications.
2. Learning Point Foundation (Bangalore, India)
- Overview: This is a foundation primarily focused on providing education and support to underprivileged individuals in Bangalore's slum areas, including dropouts and women.
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- Educating underprivileged communities.
- Encouraging dropout students (offering NIOS system for 10th and 12th standard).
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- Supporting Huffaz & Aalims with modern education and skills.
- Youth education.
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3. Learners Point Commerce Academy (LPCA) (Gurgaon, India)
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4. The Learning Point (India - various locations/focuses)
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