Location- Gurugram -Sector 32
Saturday Half Day/ Sunday Off
Key Responsibilities
· Managing Existing Brand Relationships:
· Manage and strengthen relationships with existing brand partners.
· Lead internal mapping efforts to optimize relationship management.
· Ensure seamless servicing of brand partnerships by collaborating with the dedicated team.
· Work with the Finance team to oversee P&L management for each brand, ensuring commercial success.
· Partner with the Legal team to finalize agreements and address legal considerations efficiently.
· Coordinate with the IT team to manage technical integrations and operational requirements for partner brands.
· Driving New Business Development & Servicing.
· Spearhead the onboarding of new brand partnerships, ensuring alignment with EaseMyTrip’s strategic goals.
· Identify potential brand partners, generate leads, and lead commercial discussions and negotiations.
· Understand client requirements and facilitate smooth onboarding of new brands.
· Reporting, Analysis, and Brand Reviews:
Prepare comprehensive reports and analyses for internal and external stakeholders to track performance and identify growth opportunities.
Market Understanding and Competitive Analysis:
§ Develop a deep understanding of EaseMyTrip business, market trends, and the competitive landscape to inform strategic decisions.
§ Technical Execution and Negotiations:
Coordinate with the technical team and partner brands to manage API integrations and other technical requirements.
Negotiate commercial terms with partner brands to ensure mutually beneficial outcomes.
Qualifications and Skills:
§ Proven experience in managing brand alliances and partnerships, preferably in fintech, retail, or e-commerce sectors.
§ Strong operational expertise in managing existing brand relationships and ensuring efficient service delivery.
§ Exceptional communication, negotiation, and relationship management skills.
§ Proficiency in handling P&L responsibilities and understanding legal and commercial aspects of partnerships.
§ Ability to navigate technical aspects, including API integrations, in collaboration with IT teams.
§ Analytical mindset with the ability to derive insights from data and market trends.
§ Experience managing partnerships with major brands in the retail and e-commerce ecosystem.
Shubham Vishwakarma
Full Stack Developer - Averlon
About EaseMyTrip.com
About
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population's travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
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Expectations / Deliverables :-
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Preferred Skill sets, Years of Experience, Professional Background:
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1. Conducting market research and analysis to identify potential business opportunities
2. Creating and delivering presentations to potential clients and partners
3. Identifying and contacting potential clients and partners, and following up with leads
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About the role:
It is about generating sales and solving customer's problems with regards to marketing/advertising. You will work as
an extended marketing arm of the brands and all the actions strongly exhibit a Customer-First approach. The
primary role is to identify potential brands/companies, onboard new clients, and ensure the retention of the existing
ones. In the process of onboarding and retention, you are also exposed to campaign planning and execution based
on the client's brief.
• What makes this role interesting?
• Complete understanding of Sales
• Exposure to a variety of clients from different industries
• Get to work with the marketing team of various companies (small, mid, large)
Job Description
The role has 2 distinct areas of responsibility:
• Day to Day work
• Relationship Management
You Are Expected To
• Identify new brand/company basis trends, market knowledge, current advertisers
• Reach out and make connections with identified brand/company
• Understanding clients business, identifying their marketing problems, and collecting the marketing campaign
brief
• Plan the advertising campaign basis the brief and get a go-ahead from clients to execute the advertising
campaign
• Collaborate with internal teams to ensure that the campaigns are performing/executed as per the commitment.
• Coordinate with clients for smooth flow of work and reporting of ongoing advertising campaigns
• Ensuring that the monthly/yearly revenues targets are being achieved
• Preparing Daily Task Reports
• The work hours are equally split between - answering emails/calls and campaign execution & campaign
planning
Relationship Management
• Forge strong business relationships with the clients
• Build a culture of high performance & innovation in the team
• Experience and skills required
To be successful in this role, you’ll need to have the following skills:
• Communication: Excellent communication skills in English.
• Agility: Ability to change according to business requirements.
• Motivation: Demonstrate a positive, ‘can-do’ attitude. Willing to roll up your sleeves and
get things done.
• Data-driven: Keen interest in analyzing performance data and transforming it into actionable strategies.
• Growth-driven: Keen to grow as an individual.
Benefits
• Performance Bonus
• Private Health Insurance
1. Understanding the goals of partnership for Pushstart & Troopod.
2. Planning and strategizing partnership plans & models.
3. Creating, and maintaining an organized database for all potential partners.
4. Evaluating the potential partners, coordinating & discussing with the team to ensure
that Alliance and Partnership goals are synchronized with organizational goals, and
finalizing the targeted partners.
5. Establishing a systematic process for partner outreach and relationship
management.
6. Managing inbound & outbound partnerships, negotiating and finalizing the deals with
partners and alliances.
7. Implementing & Tracking the end-to-end process of finalized partnerships.
8. Strategizing newer ways to grow current partnerships that benefit the company.
9. Forecasting, measuring, and reporting the results of various projects with partners.
Core Requirements:
1. Min 1 year of experience in strategic partnerships & alliances with excellent
communication skills.
2. Strategic thinker with Networking aptitude.
3. Knowledge of Sales and Marketing know-how.
4. Team player and multitasker with organizational skills.
JOB DETAILS:
Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years
WHAT WILL BE YOUR RESPONSIBILITIES?
1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.
WHAT ARE WE LOOKING FOR?
1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.
SKILLS AND ABILITIES:
1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation
WHAT'S IN IT FOR YOU?
1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.
3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.
5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.
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Full Stack Developer - Averlon