Partnership Associate

Key Responsibilities

• Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
• Develop and execute the partnerships strategy aligned with company growth goals.
• Build and maintain strong relationships with key partner stakeholders.
• Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
• Negotiate partnership agreements, commercial terms, and SLAs.
• Enable partners through training, certification, and sales support.
• Track partnership performance, pipeline contribution, and revenue impact.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
• Monitor industry trends and identify new ecosystem opportunities.
• Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• 4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
• Strong understanding of SaaS business models and partner ecosystems.
• Proven experience in negotiating and closing partnership deals.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with CRM tools (Salesforce, HubSpot, etc.).
• Data-driven mindset with strong analytical skills.

Job Description – Channel Partner Department: Business Development / Partnerships Designation: Channel Partner Location: Bangalore / Bengaluru Employment Type: Full-time Experience: 2–6 years Industry: Fintech / Financial Services / Investments About the Role

We are looking for a driven and relationship-oriented Channel Partner to build, manage, and grow our network of strategic channel partners. The role will involve identifying potential partners, establishing strong business relationships, onboarding them, and driving revenue through partner-led business. The ideal candidate should have strong communication and relationship-management skills, a business development mindset, and an understanding of the financial services or fintech ecosystem.

Key Responsibilities

1. Partner Acquisition

* Identify and onboard new channel partners aligned with the company's business objectives. * Build a strong pipeline of prospective partners through market research, networking, referrals, and direct outreach. * Conduct partner meetings, presentations, and product/business discussions. * Evaluate partner potential based on market reach, customer base, business capability, and revenue potential.

2. Partner Relationship Management

* Develop and maintain long-term relationships with existing channel partners. * Act as the primary point of contact for partners and address their business and operational requirements. * Understand partner needs and identify opportunities for deeper collaboration. * Conduct regular partner reviews and business discussions to drive engagement and productivity.

3. Business & Revenue Growth

* Drive business generation through the channel partner network. * Set and track partner-wise business targets and performance. * Identify opportunities to increase partner contribution and customer acquisition. * Develop initiatives to improve partner activation, productivity, and retention. * Work closely with internal sales and business teams to ensure timely execution and closure of opportunities.

4. Partner Enablement * Ensure partners have a clear understanding of the company's products, processes, and value proposition. * Coordinate product training, onboarding sessions, and sales enablement initiatives. * Provide partners with relevant product information, marketing material, and sales support. * Gather market and partner feedback and share actionable insights with internal teams.

5. Market Development * Identify new markets, partner segments, and business opportunities. * Track competitor activity, market trends, and partner expectations. * Build a strong understanding of the fintech and financial services ecosystem. * Develop strategies to expand the partner network and increase market penetration.

6. Cross-functional Collaboration

* Work closely with Sales, Product, Operations, Marketing, Compliance, and Customer Success teams. * Coordinate partner onboarding and ensure documentation and compliance requirements are completed. * Resolve partner-related operational issues by coordinating with relevant internal stakeholders. * Maintain accurate partner data, pipeline updates, and business reports.

7. Key Performance Indicators (KPIs)

* Number of new partners onboarded * Partner activation and productivity * Partner-generated revenue/business volume * Revenue contribution per partner * Partner retention and engagement * Conversion rate of partner-generated leads * Achievement of monthly/quarterly business targets * Expansion of the active partner network

Requirements *

2–6 years of experience in Channel Sales,

Partner Management, Business Development,     Partnerships, or Relationship Management. * Experience in **fintech, financial services, investments, lending, wealth management, insurance, or related industries** is preferred. * Proven ability to build and manage external business relationships. * Strong communication, negotiation, and presentation skills. * Ability to identify business opportunities and convert them into partnerships. * Strong commercial understanding and target-oriented approach. * Comfortable working in a fast-paced and entrepreneurial environment. * Good analytical and problem-solving skills. * Willingness to travel for partner meetings and business development, when required.

What We Are Looking For

* Strong ownership and execution mindset. * Relationship builder with the ability to establish trust with partners. * High energy and proactive approach to business development. * Ability to work independently and manage multiple partner relationships. * Strong negotiation and stakeholder-management capabilities. * Customer and partner-first approach. * Ability to turn partnerships into measurable business outcomes.

Why Join Us?

* Opportunity to work in a fast-growing fintech environment. * Exposure to the fintech and financial services ecosystem. * Opportunity to build and scale strategic partnerships. * High ownership and visibility across business functions. 

Strategic Partnerships Associate – AI & Platform Partnerships

Company: FreJun

Position: Strategic Partnerships Associate – AI & Platform Partnerships

Employment Type: Full-Time

Department: Strategic Partnerships

Location: Remote

Experience: 1–2+ Years of real coding/product-building experience

Fixed CTC: ₹6 – ₹10 LPA

Variable: 10–20% of fixed CTC

Reports To: Head of Partnerships

Position Overview

We are seeking a technically strong and commercially driven Strategic Partnerships Associate to join our Strategic Partnerships team and focus on building partnerships with AI platforms, AI voice-agent companies, developer platforms, automation platforms, voice technology companies, and other technology products.

The ideal candidate will have hands-on experience building and shipping software and should be comfortable understanding APIs, technical products, integrations, and AI/voice architectures.

The role involves identifying high-potential technology partners, conducting technical and commercial discussions, supporting integrations, and helping partners move from initial engagement to production usage of Teler.

This is a technical partnerships role and is not intended for candidates with only traditional sales, business development, recruitment, marketing, or general partnership experience.

Key Responsibilities

AI & Platform Partner Research

- Identify AI voice-agent platforms, AI agent platforms, LLM platforms, developer platforms, automation platforms, voice technology companies, CRM/ATS platforms, and API-first SaaS companies

- Research potential partners' products, APIs, documentation, technical architecture, and existing voice infrastructure

- Identify where Teler can fit within a partner's product or technology stack

- Evaluate technical fit, customer overlap, integration effort, and commercial potential

- Build and maintain a prioritized database of potential AI and technology partners

- Track relevant competitor integrations, partner programs, marketplace listings, and ecosystem developments

Technical Partner Qualification

- Understand what potential partners are building and how their products work

- Review their existing voice, telephony, API, and integration architecture

- Identify technical requirements, pain points, expected usage, and integration complexity

- Understand latency, reliability, scalability, and geographic requirements where relevant

- Determine whether Teler is a suitable technical and commercial fit

- Prepare structured partner briefs and opportunity assessments

Partner Outreach & Relationship Management

- Conduct targeted outreach through email, LinkedIn, developer communities, GitHub, Slack, Discord, events, and relevant ecosystem channels

- Create personalized outreach based on the partner's actual product and technical environment

- Build relationships with developers, engineers, CTOs, technical founders, and product teams

- Conduct discovery calls and document requirements, pain points, decision processes, and next steps

- Maintain structured follow-ups and move qualified opportunities toward technical evaluation

Technical Demos & Integration Support

- Conduct Teler product demonstrations and technical walkthroughs

- Explain Teler APIs, authentication, call control, media streaming, number provisioning, webhooks, and call handling

- Explain how Teler fits into AI voice-agent architectures

- Build small proof-of-concepts, reference integrations, sample applications, and API examples

- Create Postman collections, code snippets, and technical integration material

- Support partners during technical evaluation and integration

Partner Onboarding

- Manage partner onboarding from technical qualification through production

- Support sandbox and account setup

- Guide partners through API credentials, documentation, and number provisioning

- Support initial integration and testing

- Help partners reach their first successful test call

- Drive qualified partners toward their first production call

- Track integration progress, blockers, and next steps

Technical Troubleshooting

- Review API requests, responses, logs, and technical errors

- Reproduce and investigate integration issues

- Troubleshoot API and webhook-related problems

- Identify whether issues originate from partner code, Teler, or the network

- Provide clear and reproducible technical information to Engineering

- Resolve first-level technical issues without unnecessary escalation

AI Voice & Technical Architecture

- Understand AI voice-agent architecture including STT → LLM → TTS

- Understand streaming and turn-based voice interactions

- Understand barge-in, interruption handling, and function/tool calling

- Understand basic telephony concepts including SIP, DIDs, number provisioning, inbound/outbound calling, and call control

- Understand media/audio streaming, latency, and reliability considerations

- Create and explain architecture diagrams showing where Teler fits

Co-Selling & Partner Enablement

- Work with Sales and Pre-sales on partner-led opportunities

- Participate in partner-introduced customer discussions when technical support is required

- Support joint solution positioning and technical qualification

- Identify referral and co-selling opportunities

- Create integration guides, technical FAQs, architecture diagrams, demo scripts, and implementation material

- Help partners become capable of explaining and positioning Teler independently

Product Feedback & Collaboration

- Collect structured feedback from technology partners

- Identify recurring API, documentation, integration, and scalability issues

- Document partner requirements with technical and commercial context

- Work with Product and Engineering to communicate partner requirements

- Identify opportunities to reduce integration friction

Partner Operations & Reporting

- Maintain accurate CRM and partner records

- Track partner stages, technical evaluations, integrations, activations, and next steps

- Maintain visibility into partner-sourced and partner-influenced pipeline

- Prepare regular reports on outreach, qualified conversations, integrations, activations, pipeline, and blockers

- Build lightweight tools or scripts for partner research, enrichment, tracking, or reporting where useful

Required Qualifications

Experience

- Minimum 1–2 years of real hands-on experience writing code or building and shipping a software product

- Must have experience building software, integrations, applications, or technical products used by real users

- Must be able to provide evidence of work through GitHub, GitLab, portfolio, live product, production integration, or similar proof

- Must be able to clearly explain personal contribution to a project

Technical Skills

- Strong understanding of REST APIs

- API authentication

- HTTP headers and request/response structures

- HTTP status codes and error handling

- Rate limits and pagination

- Idempotency

- Webhooks and event-driven systems

- Webhook signatures and retries

- API debugging

- Postman and/or curl

- Browser DevTools

- Logs and basic observability

Programming Skills

Ability to write working code in at least one of:

- Python

- JavaScript

- TypeScript

- Go

- Java

- PHP

AI & Voice Skills

- Understanding of AI voice agents

- LLM APIs

- STT/TTS

- AI agent frameworks

- Streaming audio

- Function/tool calling

- Voice latency

- SIP/VoIP fundamentals

- DIDs and number provisioning

- Inbound/outbound calling

- Call control

- Media/audio streaming

Communication & Professional Skills

- Strong written and verbal communication

- Ability to communicate effectively with technical stakeholders

- Strong analytical and problem-solving skills

- Commercial judgement

- Strong ownership and initiative

- Ability to work independently

- Strong organization and follow-up

- Ability to manage multiple partner opportunities simultaneously

- Ability to learn new technical concepts quickly

Professional Attributes

- Builder mindset

- Technically curious

- Commercially aware

- Detail-oriented

- Proactive and self-driven

- Comfortable working without an established playbook

- Able to balance technical accuracy with business objectives

- Willing to take ownership from research through partner activation

Preferred Qualifications

- Experience with AI voice platforms or AI agents

- Experience with LLM applications

- Experience with developer platforms or API products

- Experience with CPaaS, SIP/VoIP, IVR, or contact-center technology

- Developer relations or technical community experience

- Open-source contributions

- Experience with CRM, ATS, or automation platforms

- Experience creating technical documentation

- Experience building API integrations or SDK-based integrations

Ideal Candidate Profile

The ideal candidate is a software or product builder who wants to use their technical knowledge to build AI and technology partnerships.

They should be comfortable understanding APIs and architectures, speaking with developers and CTOs, identifying strong technology partnerships, conducting technical demos, supporting integrations, and moving qualified partners toward production.

Pure sales, generalist business development, recruitment, marketing, or partnership profiles without real software-building experience will not be considered.

About Us

Our company is a performance marketing and lead generation company working across pay-per-call, pay-per-lead, live transfer, and CPA traffic campaigns. We work with advertisers and traffic partners across several consumer verticals and are looking for an Affiliate

Manager who can help us find good publishers, get campaigns launched, and grow the partners that perform.

This is a hands-on role. We are looking for someone who can work independently, communicate well, and take ownership without needing a lot of management.

What You’ll Do

• Recruit new affiliates, publishers, media buyers, and lead-generation partners.
• Prospect through LinkedIn, Telegram, Teams, email, affiliate groups, conferences, and other industry sources.
• Build relationships with publishers and understand what types of traffic and offers they are looking for.
• Vet, Screen, Have Sales Calls, and Onboard new partners to get campaigns launched.
• Explain campaign requirements, payouts, caps, targeting, tracking, and compliance rules.
• Manage existing publisher relationships and look for ways to increase volume.
• Review daily and weekly performance including leads, calls, conversion rates, dispositions, returns, quality, and profitability.
• Work with publishers to improve traffic when performance is below expectations.
• Rotate traffic between campaigns and buyers based on performance and available capacity.
• Negotiate payouts, CPA terms, revenue-share arrangements, and other campaign economics.
• Set up and troubleshoot campaigns in platforms such as Ringba, LeadProsper, Everflow, TUNE, Offer18, TrackDrive, or similar systems.
• Work with postbacks, tracking links, APIs, pixels, and basic lead-routing setups.
• Monitor partners for compliance with campaign requirements and applicable marketing rules.
• Keep partner records, notes, follow-ups, and campaign information organized.
• Communicate with advertisers and internal team members when issues come up.
• Help identify new offers, traffic opportunities, and markets we should test.

What We’re Looking For

We care more about whether you understand this business than whether your resume is perfect.

Ideally, you have 2–5+ years of experience in affiliate marketing, performance marketing, lead generation, media buying, publisher development, or a related field.

You should be comfortable with:

• Affiliate and publisher relationship management
• Pay-per-lead, pay-per-call, CPA, CPL, CPS, live transfer, or revenue-share campaigns
• Recruiting and onboarding new traffic partners
• Negotiating payouts and campaign terms
• Analyzing campaign performance
• Lead and call quality
• Conversion rates and disposition reporting
• Affiliate tracking platforms
• Postbacks, pixels, APIs, and basic tracking concepts
• Excel or Google Sheets
• Email and LinkedIn outreach
• Working independently in a remote environment

Experience with Ringba, LeadProsper, Everflow, TUNE/HasOffers, Offer18, TrackDrive, Retreaver, or similar platforms is helpful but not required.

Experience in verticals such as credit, insurance, financial services, legal/MVA, home services, debt, Medicare, business loans, or other lead-generation markets is a plus.

What Makes Someone Good at This Job

The best person for this role probably likes talking to people but is also comfortable looking at numbers.

You need to be able to find partners, figure out whether their traffic is actually good, keep good partners happy, and deal with problems when something stops working.

You should be persistent about follow-up. Affiliate partners regularly disappear, get distracted, launch late, send the wrong traffic, or need help getting a campaign working. We want someone who stays on top of things instead of waiting for people to come back to them.

We also value people who are commercially minded. If an affiliate wants a higher payout, you should be thinking about whether the economics support it rather than simply saying yes or no.

What Success Looks Like

Within the first few months, you should be able to take ownership of a group of publishers, bring new partners into the network, get campaigns launched without much supervision, and understand which relationships deserve more attention.

Longer term, success means:

more quality affiliates → more campaign volume → better publisher retention → better margins → more revenue.

This is a revenue-producing position, so strong performance will be noticeable and rewarded.

Location

Fully remote.

We care primarily about performance, responsiveness, and your ability to work effectively with partners and the rest of the team.

What you’ll do

● Innovate and come up with new acquisition models and strategies

● Build and execute our strategy for direct channels for sourcing sellers and

properties.

● Build our Channel Partner program, strategies, and commercials

● Manage Channel Partner Relationships

● Pitch to sellers, negotiate prices, and close deals

What we’re looking for

● 1+ years of experience in Sales/Growth/Product/Ops/Strategy/Consulting

roles

● Exceptional track record in past jobs/academics

● Track record of being a hustler and getting things done

● Good to have

● Experience in early to mid-stage startups

● Interest in investing/managing personal wealth

● Part of university/semi-professional/professional sports teams

We're seeking a Senior Business Development Manager to open new markets, forge strategic partnerships, and drive net-new revenue. Unlike a pure closing role, this position is about creating opportunity — identifying underserved segments, building relationships with prospective clients and partners, and shaping the go-to-market motion that turns those relationships into signed deals. You'll operate with a high degree of autonomy, own your pipeline end to end, and act as a trusted advisor to both prospects and internal teams. This is a strategic, relationship-first role for a senior operator who thrives on building something from the ground up.

Key Responsibilities

• Identify and pursue new business opportunities, markets, and strategic partnerships
• Build and manage a qualified pipeline of prospects and partners
• Lead client acquisition from first contact through onboarding
• Conduct market, segment, and competitor research to inform go-to-market strategy
• Negotiate and close strategic deals and partnership agreements
• Develop long-term relationships with key decision-makers and stakeholders
• Collaborate with sales, marketing, and delivery to ensure smooth handoffs
• Represent the company at industry events, conferences, and partner forums

Requirements

• 5+ years in business development, partnerships, or strategic sales
• Proven track record of new-client acquisition and partnership building
• Strong negotiation, relationship-management, and communication skills
• Experience conducting market research and shaping go-to-market plans
• Comfortable operating autonomously and owning outcomes
• CRM proficiency and disciplined pipeline management

Nice to have

• Experience in a startup or high-growth environment
• Established network in the target industry/segment

1. About the Role

We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.

The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.

The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.

2. Key Responsibilities

A. Partner Acquisition & Channel Development

• Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
• Build and maintain a strong pipeline of prospective partners across India.
• Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
• Conduct partner outreach, presentations, negotiations, and onboarding.
• Maintain regular communication and engagement with existing partners.
• Support the development of a structured partner onboarding and activation process.

B. Partner Sales & Revenue Generation

• Generate sales opportunities through channel partners.
• Work with partners to identify prospects and convert qualified leads into customers.
• Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
• Follow up consistently on partner-generated opportunities.
• Track partner-wise sales performance, pipeline, and revenue contribution.
• Work toward achieving assigned monthly and quarterly sales targets.

C. India Direct Sales

• Handle direct sales opportunities from the Indian market when required.
• Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
• Conduct discovery calls and understand customer requirements.
• Deliver product presentations and demonstrations.
• Handle pricing discussions, objections, negotiations, and follow-ups.
• Build relationships with SMB, mid-market, and growth-stage companies.

D. Partner Enablement & Support

• Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
• Provide partners with relevant sales materials, demo resources, and product information.
• Help partners identify suitable customer opportunities.
• Conduct regular partner follow-ups and performance review meetings.
• Coordinate with internal teams to resolve partner and customer queries efficiently.

E. Sales Pipeline & CRM Management

• Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
• Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
• Track lead-to-opportunity and opportunity-to-customer conversion.
• Maintain accurate sales forecasts and pipeline information.
• Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
• Identify gaps in the sales pipeline and take corrective action.

F. Market Development

• Identify potential industries, regions, customer segments, and partner opportunities within India.
• Monitor customer requirements, competitor activities, pricing, and market trends.
• Participate in industry events, webinars, partner meetings, and networking activities.
• Generate ideas and initiatives to increase channel-led sales and market penetration.
• Share relevant market insights with the sales and management teams.

3. Key Performance Indicators (KPIs)

The performance of the Channel Sales Executive will be evaluated based on:

• Number of new partners identified and onboarded.
• Number of active and revenue-generating partners.
• Monthly/quarterly sales revenue.
• Achievement against assigned sales targets.
• Direct sales contribution.
• Sales pipeline value and coverage.
• Customer/partner engagement and follow-up effectiveness.
• CRM accuracy and reporting discipline.

4. Candidate Profile

Education

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.

Experience

• 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
• Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
• Experience in the Indian B2B market is highly desirable.

Required Skills

• Strong communication and interpersonal skills.
• Good sales, negotiation, and relationship-building abilities.
• Ability to identify and develop new business opportunities.
• Strong follow-up and lead-conversion skills.
• Ability to conduct product presentations and demonstrations.
• Target-oriented and commercially driven approach.
• Good understanding of B2B sales processes.
• Ability to manage multiple partners and sales opportunities simultaneously.
• Strong CRM discipline and reporting skills.
• Comfortable working in a fast-paced, startup/growth-oriented environment.

5. Preferred Competencies

• Channel/partner network in the Indian market.
• Experience selling SaaS or technology products.
• Existing relationships with SMB and mid-market businesses.
• Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Strong prospecting and outbound sales capabilities.
• Ability to work independently and take ownership of assigned targets.

• Develop and execute affiliate marketing strategies to drive traffic, leads, and revenue.
• Identify, recruit, onboard, and manage new affiliate partners.
• Build and maintain strong relationships with affiliates, publishers, influencers, and networks.
• Negotiate commission structures, campaign terms, and partnership agreements.
• Monitor affiliate performance, conversions, traffic quality, and ROI.
• Track campaigns using affiliate platforms and analytics tools.
• Ensure affiliates follow brand guidelines and compliance requirements.
• Identify fraudulent or low-quality traffic and take appropriate action.
• Create promotional materials, offers, and campaign briefs in coordination with marketing teams.
• Prepare weekly and monthly performance reports.
• Stay updated on affiliate marketing trends, competitors, and industry practices.
• Achieve monthly targets for affiliate acquisition, conversions, and revenue

Develop and execute affiliate marketing strategies to drive traffic, leads, and revenue.

Identify, recruit, onboard, and manage new affiliate partners.

Build and maintain strong relationships with affiliates, publishers, influencers, and networks.

Negotiate commission structures, campaign terms, and partnership agreements.

Monitor affiliate performance, conversions, traffic quality, and ROI.

Track campaigns using affiliate platforms and analytics tools.

Ensure affiliates follow brand guidelines and compliance requirements.

Identify fraudulent or low-quality traffic and take appropriate action.

Create promotional materials, offers, and campaign briefs in coordination with marketing teams.

Prepare weekly and monthly performance reports.

Stay updated on affiliate marketing trends, competitors, and industry practices.

Achieve monthly targets for affiliate acquisition, conversions, and revenue.

Key Deliverables:

● We're looking for a Partner Relations

● This role involves building and strengthening our connections with investors to

guarantee their contentment and active engagement.

● Act as the go-to contact for any investor-related questions or correspondence.

● Maintain robust relationships with our current investors, ensuring they're well-informed

about how their investments are performing through regular updates and reports.

● Formulate and execute customer acquisition and retention strategies.

● Organise and manage investor events, meetings, and presentations, whether online or

face-to-face, to conduct investment awareness programs.

● Work closely with other departments, such as finance, legal, and management.

● Keep a pulse on market trends, competitor moves, industry norms and regulatory

updates.

Key Competencies and skills:

● Good understanding of Finance and Financial Products

● Outstanding ability to interact and communicate with others.

● Willing to work flexible hours, focusing on customers' needs.

● Dedication to continually learn and adapt in a rapidly changing investment scene.

● Excellent skills in both writing and speaking, capable of explaining complex financial

topics simply and directly.

● Excellent at building relationships and interacting with people, always putting the

customer first in managing investor relations.

● Capable of juggling multiple tasks and setting priorities in a busy setting.

● Attention to detail and has a keen ability to analyse and solve problems.