Marketing Manager

Location- Gurugram -Sector 32

Saturday Half Day/ Sunday Off

Key Responsibilities

·   Managing Existing Brand Relationships:

·      Manage and strengthen relationships with existing brand partners.

·      Lead internal mapping efforts to optimize relationship management.

·      Ensure seamless servicing of brand partnerships by collaborating with the dedicated team.

·      Work with the Finance team to oversee P&L management for each brand, ensuring commercial success.

·      Partner with the Legal team to finalize agreements and address legal considerations efficiently.

·      Coordinate with the IT team to manage technical integrations and operational requirements for partner brands.

·      Driving New Business Development & Servicing.

·      Spearhead the onboarding of new brand partnerships, ensuring alignment with EaseMyTrip’s strategic goals.

·      Identify potential brand partners, generate leads, and lead commercial discussions and negotiations.

·      Understand client requirements and facilitate smooth onboarding of new brands.

·      Reporting, Analysis, and Brand Reviews:

Prepare comprehensive reports and analyses for internal and external stakeholders to track performance and identify growth opportunities.

Market Understanding and Competitive Analysis:

§ Develop a deep understanding of EaseMyTrip business, market trends, and the competitive landscape to inform strategic decisions.

§ Technical Execution and Negotiations:

Coordinate with the technical team and partner brands to manage API integrations and other technical requirements.

Negotiate commercial terms with partner brands to ensure mutually beneficial outcomes.

Qualifications and Skills:

§ Proven experience in managing brand alliances and partnerships, preferably in fintech, retail, or e-commerce sectors.

§ Strong operational expertise in managing existing brand relationships and ensuring efficient service delivery.

§ Exceptional communication, negotiation, and relationship management skills.

§ Proficiency in handling P&L responsibilities and understanding legal and commercial aspects of partnerships.

§ Ability to navigate technical aspects, including API integrations, in collaboration with IT teams.

§ Analytical mindset with the ability to derive insights from data and market trends.

§ Experience managing partnerships with major brands in the retail and e-commerce ecosystem.

Company Description

Codetasker Technologies Private Limited is a leading Shopify design and development agency based in India. They specialize in creating user-friendly and conversion-focused e-commerce solutions to drive growth and success for brands and businesses. With a dedicated team of experts, Codetasker aims to deliver tailor-made solutions that align perfectly with their client's brand identity and business goals.

Role Description

This is a full-time on-site role for a Business Development Manager located in Surat. The Business Development Manager will be responsible for generating leads, pitching services to potential clients, negotiating contracts, and maintaining strong client relationships. They will work closely with the sales and marketing teams to drive business growth and achieve revenue targets.

Qualifications

• Strong sales and negotiation skills
• Experience in business development and client relationship management
• Excellent communication and presentation skills
• Knowledge of e-commerce industry trends and technologies
• Ability to work collaboratively in a team environment
• Bachelor's degree in Business Administration, Marketing, or related field
• Experience with Shopify or e-commerce platforms is a plus

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines