Marketing Manager

Job Description :-

Our Client is a sustainable livelihood program for urban disadvantaged youth. By fostering agency, workplace competencies and skills in youth, they unleash social and economic transformation in the communities that the youth come from.

Expectations / Deliverables :-

● Build enduring relationships with skilling organizations for co-creation of curriculum for the program

● GOYN brand-building and formalizing partnerships with skilling partners

● Engage with employers in the Logistics industry to be a part of the working group and co-create the curriculum with skilling partners

● Ensure co-creation of courses curriculum for Basix and Advanced courses by skilling organizations and employers

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into the program, completion of training and placements.

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database

● Put in place feedback mechanisms to record and act on feedback from partners and youth

● Ensure post placement support and engagement with employers to bring about changes at workplace to make the sector more aspirational for youth

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations, skilling organisations and employers in the Logistics and supply chain sector

Requirements ;-

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of partnership building from corporate background

● Computer proficiency- MS Office

● Strong commitment towards building relationships with organizations in the ecosystem

● Strong verbal and written communication skills in Marathi, Hindi and English

● Ability to handle difficult situations with confidence and wisdom.

We are looking for a Business Growth Manager for an innovative influencer oriented D2C shopping platform by a large retail group

• Leading team of Growth RMs for D2C brand partnerships
• Planning and overseeing new marketing initiatives with partners.
• Researching brands to find new opportunities for business
• Finding and developing new market opportunities and improving sales.
• Attending conferences, meetings, and industry events.
• Develop quotations and proposals for various clients.
• Training and development

• Graduate / Post Graduate degree in business, marketing, or related field.
• The ideal candidate will have prior experience in Business Development dealing with brand partnerships
• Must be an organized multitasker, be able to handle diverse projects at once and meet tight deadlines. Start-up experience will be preferable.
• Strong communication skills and IT fluency.

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines

What you need to have: