Experience - 3 to 5 years
Position : Community Manager - Brand Marketing
A community manager is the core of building and nurturing like minded individuals who
resonate with the brand philosophy.
1. Constantly identify influencers (sports, fitness, wellness, health) who are relevant for
the brand and onboard them as a brand ambassador.
2. Work closely with them to understand their needs and marry them to the brand
requirements to create relevant campaigns (for different channels like digital, events
etc)
3. Maintain strong relationships with the community and ensure that there are timely
meetings and seminars done with them (learning, sharing feedback, etc)
4. Ideate and innovate to create new approaches and campaigns with the community
5. Partner with relevant events and seminars to build brand awareness amongst various
communities.
6. Identify and execute relevant sponsorship and partnership opportunities.
7. Introduce the brand to relevant groups across digital and offline channels and explore
collaborations with them on an ongoing basis.
8. Work closely with the marketing team to promote the community to owned and
earned channels like social media, PR, website etc.
Requirements
1. Should have worked with sports people, athletes etc (both grassroot and national)
2. Experience in end to end planning and execution of community management and
engagement.
3. Ideal candidate would have 4+ years experience in influencer marketing (sports,
athletes specialists would be a bonus)
4. Understanding of digital media and its usage for building communities.
5. Handling offline and online events and seminars
6. Self starter, motivated and ability to single-handedly manage projects.
7. Should be passionate about sports of some form, and should be into health & fitness
(runners, football players etc)
Subodh Popalwar
Software Engineer, Memorres
About Health tech well known brand
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Key Responsibilities:
- Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
- Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
- Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
- Create social engagement playbook/guidelines for community moderators
- Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
Qualifications:
- Graduate with at least 5 years experience in social media & community management
- Active and engaged participant in social media
- Strong verbal, written and presentation skills to communicate effectively
- Strong interpersonal skills and ability to build relationships with cross functional stakeholders
- Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
- Ability to identify and track relevant community KPIs
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Your core goal is to manage partnerships with influencer agencies and influencers themselves and deliver exceptional influencer marketing campaigns that are creative, strategic, and that deliver the best ROI.
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● You will be working on onboarding influencers agencies on an ongoing basis to strategize and plan potentially high-performing influencer programs and campaigns.
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● You will help with managing exclusive influencer talent and come up with ways we can provide more value to our exclusive talent.
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● You will be required to onboard, manage and engage mega, macro, micro & nano influencers, whether on a one-one basis, in communities, or via strategic/agency partnerships.
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● You will have to negotiate and work out win-win deals.
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● You will be the face of the company to talent, and we want each talent you
work with to have an amazing experience. You will need to know when to
be friendly, and when to be professional, and how to strike that balance.
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● Exchanging ideas/data/feedback with design and tech in order make our
products more talent-centric & just more awesome.
Content Operations Specialist
Location: Work from home
Type: Primarily contract based
Nature of work: Full-time.
As a Content Operations Specialist at Pratilipi Hindi, you will closely work with our Content Operations lead and other language owners to ensure the delight of millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media.
In short - you will own a content funnel in Pratilipi Hindi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers.
What we are looking for in a person:
You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Hindi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors, and make a positive impact in the language literature world.
What you’ll be doing:
- You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms.
- You will understand user funnels and take up focused initiatives to scale event participation and published content numbers.
- You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
- You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
- You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story.
- You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success.
- You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content.
- You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
- You will reply to user queries over email and help them with any kind of issues related to Pratilipi events.
- You will be responsible for assisting in the day-to-day content needs of our product managers to run different experiments. Your content would go to millions of readers each day.
What we offer:
- Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
- Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
- Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields.
- Dynamic, creative, and collaborative work environment. Supportive leadership.
- Flexible work hours and better work-life balance
- Work from Anywhere
- Salary up to 20K per month.
Interview process:
- We won’t look for an experience.
- We would take interviews over a few phone calls and Zoom.
- Expect one or two assignments once you clear the first round of interviews.
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About Railofy:
Solving one of the biggest challenges in India!
Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.
We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no waitlisted railway passenger has to ever miss a trip again!
Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story
Website: http://www.railofy.com">www.railofy.com (we are mobile only)
Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting.
We are backed by some of the leading VC investors in India.
Why Explore Career at Railofy:
- Experienced founding team
- Become an integral and trusted member of the team mentored by professional with 10+ years of experience
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- Significant equity ownership
- All the above perks of joining a high potential company very early, along with a competitive market salary
Responsibilities
- Managing brand & marketing communications
- Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
- Brand communication on website & app
- Content marketing strategy
- Drive execution
Requirements
- Prior experience in building content road map / strategy for customer engagement
Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
-
Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.
-
Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.
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Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.
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Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.
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Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.
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Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.
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Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.
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Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.
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Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors
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Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).
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Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
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Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.
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Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
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Building relationships with customers, prospects, and experts/speakers.
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Managing 360 Brand Communications across all media touchpoints.
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Handling all PR related activities & communications.
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Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.
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Ghost writing for senior management.
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Working closely with the Co-Founders and the senior leadership team to grow the business.
What you need to have:
- Masters in Marketing, Business Communication, or related fields
- An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
- A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
- Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
- A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
- Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
- Excellent project management and communication skills
- Ability to think strategically, conceptually as well as analytically
- Ability to work with teams, both internal and external
- Sales-minded, with sound understanding of enterprise marketing principles
- Excellent written, verbal and interpersonal communication skills
- Desire to work in a team-oriented, entrepreneurial corporate environment
- Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
- Any other certifications in writing or business communication are an added advantage
- Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
- Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
- Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
- Excellent written, verbal & technical skills
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
- Setting up the brand bible for various products and audiences
- Making sure that the brand is consistent across various platforms
- Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
- Plan, lead and execute the projects required to boost our brand presence
- Collaborate with Creative Team, Growth Team & others for execution of projects
- Partner with creative agencies, research and media partners to create integrated marketing plans
- Taking up initiatives to position our brand
- Strategize, develop and execute marketing interventions at FamPay
- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.
Requirements
- 4 - 7 years total experience
- Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Extremely empathetic towards understanding of the user groups: Teenagers and their parents
- Should be excited about building a brand for teenagers
- Up to date with recent trends and social media
- Good understanding of business dynamics in India
- Proactive personality and self-driven
- Takes ownership and has whatever it takes attitude
- Excited to work in a fast-paced environment
- Excellent communication and interpersonal skills
- Enthusiastic about early stage start-ups
Follow CutshortSubodh Popalwar
Software Engineer, Memorres