Senior Manager - Strategic Alliances

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Key Responsibilities:

• Lead and manage the legal department.
• Provide legal advice to the board, senior management, and various departments on corporate matters.
• Draft, review, and negotiate commercial contracts, agreements, and other legal documents.
• Ensure the company complies with all applicable laws, regulations, and industry standards.
• Represent the organization in legal proceedings, arbitrations, or negotiations; manage external legal counsel when required.
• Monitor changes in legislation and assess their impact on the business.
• Handle legal aspects of mergers, acquisitions, partnerships, and other strategic deals.
• Manage legal risks and develop policies and procedures to reduce potential exposure.

Requirements:

• Bachelors or Master’s degree in Law (LLB/LLM).
• Minimum 8-10 years of relevant experience, preferably with exposure to corporate and commercial law.
• Strong leadership, negotiation, and analytical skills.
• Excellent written and verbal communication skills.
• Proven ability to work in a fast-paced, dynamic environment and support business growth while ensuring legal integrity.

Program Coordinator-Wearables

Experience 2 to 3 years

Skill Set: 

• Understanding of technology (Mobile Apps, Wearables)
• Experience in creating and modifying project plans (MS-Project / Project libre)
• Good experience in working with MS-Office
• Working with multiple stakeholders is a must requirement
• Understanding of Java, IOT and Cloud technologies
• Excellent communication and interpersonal skills
• Person should have an IT experience background (B.Tech or MBA).

Roles and responsibilities:

• Schedule and manage meetings for project related tasks
• Take notes and create MOM to publish for all stake holders
• Coordinate with stakeholders in following up on all the associated action items
• Create / Modify project plans
• Create dashboards in JIRA based on project requirements.

We are seeking a talented QA automation engineer to design testing procedures for our software applications. In this role, will be responsible for analyzing the functionality of applications and designing automated tests to validate their performance. You will also be required to identify bugs, install databases, and collaborate with the software design team.

To ensure success as a QA automation engineer, you should have advanced programming skills, a keen eye for detail, and excellent project management skills. A skilled QA automation engineer can design and write efficient test procedures for every software application.

QA Automation Engineer Responsibilities:

• Meeting with the software design team to discuss verification protocols.
• Identifying software application weaknesses and target areas.
• Sketching out ideas for automated software test procedures.
• Reviewing software bug reports and highlighting problem areas.
• Writing automation scripts and implementing software applications.
• Designing and installing software databases.
• Troubleshooting automation software and finalizing system procedures.
• Identifying quality issues and creating test reports.
• Collaborating with the design team to solve application faults.

QA Automation Engineer Requirements:

• Bachelor’s degree in computer science, software engineering, or a similar field.
• Previous experience working as a QA automation engineer.
• Advanced programming skills including automation systems and databases.
• Must have worked on Selenium,Cucumber,Maven
• Familiarity with programming script languages including Java and VBScript.
• Excellent analytical skills.
• Detailed knowledge of application functions, bug fixing, and testing protocols.
• Good written and verbal communication skills.
• Strong attention to detail.
• Good project management skills.

• Consultant/freelancing role
• Design and build advanced high-quality applications in .Net,.Net Core, Azure or AWS. hands on programming on C#, Web API, NOSQL DB and Azure, AWS.
• Knowledge of software development life cycle.
• Able to handle and manage the projects independently.
• Should be hands on developer and write production level code flawlessly
• Will be involved in client interactions and gathering project requirements, suggest best solutions considering NFRs insights
• Someone with an ability to ensure the performance, quality, and responsiveness of applications.
• Ability to work within a rapidly evolving environment.
• Eager to learn and adapt to new technologies.
• Bring new ideas and technologies to the team that can improve our product or process.
• Help maintain code quality, unit test cases, documentation, etc

Key Responsibilities:

Design and build advanced applications for the Android platform

- Collaborate with cross-functional teams to define, design, and ship new features

- Work with outside data sources and APIs

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

- Translate designs and wireframes into high quality code

- Understand business requirements and translate them into technical requirements

- Design, build, and maintain high performance, reusable, and reliable Java code

- Ensure the best possible performance, quality, and responsiveness of the application

- Identify and correct bottlenecks and fix bugs

- Help maintain code quality, organization, and automatization

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

- Unit test code for robustness, including edge cases, usability, and general reliability using JUnit, Mocikto or Espresso.

- Lead and Mentor Android developers

 Required Skills and Experience :

 - 6+ year of proven software development experience and Android applications development

    in Android Kotlin and react native based Hybrid app development

- BS/MS degree in Computer Science, Engineering or a related subject

- Experienced in Android Kotlin and react native based Hybrid app development

- Experience with Android SDK, different versions of Android, and how to deal with different screen sizes

- Experience working with remote data via REST and JSON

- Experienced in Client server programming (RESTful APIs) to connect Android applications to backend services

- Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies

- Solid understanding of the full mobile development life cycle.

- Strong knowledge of Android UI design principles, patterns, and best practices

- Experience in Android Studio IDE and tools like Android Device Monitor, Logcat

- Experience with offline storage, threading, and performance tuning

- Knowledge of the open-source Android ecosystem and the libraries available for common tasks

- Proficient in using code versioning tools, such as Git, SVN

- Strong CS fundamentals and a good working knowledge of algorithms and data structures.

- Strong on OOPS and Java concepts

- Proficient in integration of third party libraries OkHttp, Retrofit, ButterKnife, Image caching libraries

- Working knowledge of RxJava, RxAndroid

- Expert in debugging, troubleshooting, memory optimization, performance and scalability of mobile app.

- Apk size and battery optimization

- Strong design/development experience working on at least 4 Mobile application apps from Scartch

- Has worked on MVP, MVVM design patterns for android applications

- Has experience on working with web views in Android and customizing them for different features

- Follows coding guidelines, Reviews code for peers and juniors.

- Understands and implement security guidelines

- Experience in localization

Job Responsibilities

• Manage a team of talented engineers and oversee daily execution
• Work with product managers in planning sprints and task estimation
• Remove roadblocks for teams and increase delivery velocity
• Provide technical leadership to the team
• Be Technical SME in client meetings
• Be a stickler for code quality, test coverage
• Coach and grow engineering team

To be successful in this role, you need to have/be:

• Proven track record in managing engineering teams and delivering quality products.
• Experience in Ruby on Rails, React JS tech stacks
• Experience in building high performance web applications/APIs
• Top notch analytical/problem solving/debugging skills
• Should have proven ability to build, lead and develop a team
• Strong communication skills with the ability to clearly articulate needs as well as provide the team with a clear overview of the priorities
• Excellent verbal, analytical, organizational, and written skills

If this sounds like the right career opportunity for you, we’d be happy to connect and discuss further!

About us

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19.We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health   benefits   market . 

Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive and personalized  platform,  helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit.

We are proud of Creating a state of the art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine (https://www.ekincare.com/blog/using-ai-machine-learning-to-digitize-health-records-d5c34451-1176-4f8b-a8f9-204c046ec30e" target="_blank">click to know how)
For more details about us please visit http://www.ekincare.com/" target="_blank">www.ekincare.com

What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:

• 5-day work week, leave policy covering various work time off benefits including maternity and    paternity leave benefits.
• Premium Group medical Insurance for the employee and 3 dependents, personal accident insurance coverage, life insurance coverage.
• Access to ekincare app with all the free access to the features like Annual Health checkup, Covid screening and test, online doctor consultation, Gym access and many more.

ekincare is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity status.

Referral Request : If this is not for you, perhaps you have a friend who would be a perfect fit. Please share them this job link. Thanks!