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Influencer Marketing Manager
Hunarstreet Technologies Pvt Ltd's logo

Influencer Marketing Manager

2 - 8 yrs
₹5L - ₹12L / yr
Mumbai
Skills
Partnership and Alliances
Digital Marketing
“D2C influencer marketing”
influencer
skin care
FMCG
Nutrition
Wellness

Role: Influencer Marketing Manager

Location: India (Hybrid/Remote – specify if needed)

Experience: 3–6 years

Industry: Health, Wellness, Nutrition, FMCG, D2C


About the Role

We’re looking for an Influencer Marketing Manager to lead creator partnerships across Instagram, YouTube, Facebook, and X. This role owns influencer strategy end-to-end—from discovery and relationship building to campaign execution, performance tracking, and ROI optimization. You’ll work closely with creators, agencies, and internal teams to build authentic, high-impact influencer programs that scale.

Key Responsibilities

Influencer Discovery & Relationship Building

  • Identify, onboard, and manage high-potential creators across fitness, wellness, lifestyle, nutrition, and food.
  • Build long-term relationships with creators, talent managers, and influencer agencies.
  • Maintain a strong and diverse influencer pipeline aligned with brand values.

Campaign Planning & Execution

  • Own end-to-end execution of influencer campaigns—from briefing to publishing.
  • Create clear, actionable briefs covering campaign goals, brand tone, and creative direction.
  • Ensure timely delivery of high-quality content across platforms.

Content Governance & Performance Tracking

  • Review influencer content for brand alignment, messaging accuracy, and visual compliance.
  • Track and report KPIs such as reach, engagement, CPV, CTR, conversions, and ROI.
  • Share insights and optimization recommendations to improve performance continuously.

Budget Management & Operations

  • Manage influencer budgets, negotiations, and cost optimization.
  • Coordinate contracts, invoices, and payouts with finance and agency partners.
  • Maintain organized campaign documentation and cost tracking.

Innovation, Trends & Creative Strategy

  • Stay ahead of platform trends, creator formats, and emerging social channels.
  • Propose innovative campaign ideas—collabs, challenges, tutorials, reviews, and UGC-driven formats.
  • Elevate brand storytelling through creative influencer partnerships.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Hunarstreet Technologies Pvt Ltd

Founded :
2022
Type :
Services
Size
Stage :
Profitable

About

At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.

We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.

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