Partner Head- India (saas)

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

ABOUT US.

Established in 2009, Ashnik is a leading open-source solutions and consulting company in South East Asia and India, headquartered in Singapore. We enable digital transformation for large enterprises through our design, architecting, and solution skills. Over 100 large enterprises in the region have acknowledged our expertise in delivering solutions using key open-source technologies. Our offerings form critical part of Digital transformation, Big Data platform, Cloud and Web acceleration and IT modernization. We represent EDB, Pentaho, Docker, Couchbase, MongoDB, Elastic, NGINX, Sysdig, Redis Labs, Confluent, and HashiCorp as their key partners in the region. Our team members bring decades of experience in delivering confidence to enterprises in adopting open source software and are known for their thought leadership.

THE POSITION

Ashnik is looking for talented and passionate people to be part of the team for an upcoming project at client location.

QUALIFICATION AND EXPERIENCE

• Preferably have a working experience of 4 Years and more , on production PostgreSQL DBs.
• Experience of working in a production support environment
• Engineering or Equivalent degree
• Passion for open-source technologies is desired

ADDITIONAL SKILLS

• Install & Configure PostgreSQL, Enterprise DB
• Technical capabilities PostgreSQL 9.x, 10.x, 11.x
• Server tuning
• Troubleshooting of Database issues
• Linux Shell Scripting
• Install, Configure and maintain Fail Over mechanism
• Backup - Restoration, Point in time database recovery
• A demonstrable ability to articulate and sell the benefits of modern platforms, software and technologies.
• A real passion for being curious and a continuous learner. You are someone that invests in yourself as much as you invest in your professional relationships.

RESPONSIBILITIES

• Monitoring database performance
• Optimizing Queries and handle escalations
• Analyse and assess the impact and risk of low to medium risk changes on high profile production databases
• Implement security features
• DR implementation and switch over

LOCATION: Bangalore and Mumbai

About Easyrewardz:

• Easyrewardz offers industry-agnostic cloud-based CRM, Loyalty and Conversational Commerce solutions that enable seamless omnichannel customer experience.
• At Easyrewardz, we believe that every customer data captured has a story to tell! Our key focus has always been to help brands deliver seamless customer experience and create a deeper customer connect by leveraging actionable insights obtained from data.
• The Indian retail ecosystem is still learning to rely on data when it comes to delivering consistent customer experiences throughout the journey, hence we’ve tried to address those gaps and pain points with our CRM suite.
• Our entire gamut of solutions has Customer Data Platform at the core providing intelligence that powers every product and enables Single View of Customer.

About the role

At EasyRewardz, we're using leading-edge technology to create best loyalty solutions of tomorrow. When you join us as a Sr. Software Engineer, you'll become part of a team focused on innovation and change. You'll work a little harder. You'll aim a little higher. You'll expect more from yourself and others. And at the end of the day, you'll be doing a lot of good work. Through a lot of inspired individuals, we are using technology to build varied nature of loyalty solutions that works better for more people in more ways than ever.

We are looking to reinforce our team with people who are decisive, brilliant and built for speed -- people like you.

As a backend .NET core developer, you will be predominantly involved in:

• Developing business solutions by creating new and modifying existing software web applications.
• Coding, testing, debugging & supporting all types of enterprise web applications consistent with established specifications and business requirements to deliver business value.

This is more than a challenging development role. This is high performance technology.

Responsibilities:

• Develop, test, implement and maintain .net core based middle layer/services application working with established processes.
• Ensure adherence of best coding practicesfor a high-performance data processing backend application.
• Identify production and non-production application issues & assist team with optimal solution.
• Identify opportunities to fine-tune and optimize applications of .Net core developed projects, including periodic code review.
• Provide technicalsupport and consultation for .Net core backend application and deployment related queries

Desired Skills Technical Skills

• Experience in WCF/Web Services or REST API (Using C#.Net core)
• 1+ years of hands on experience (using HTTPS) .Net core Based Windows Services 2+ year of hands on experience SQL Server (2012 or 2014)
• 2+ year of hands on experience in writing high performance SQL queries.
• (MySQL is preferable) Message Queue (RabbitMQ, Kafka or similar) Work experience preferable for message queue based architecture development Distributed Cache Management (Redis Cache, MemCached or similar) Experience preferable

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

Exp : 3 – 7 years

Salary : up to 25 LPA

Location : Bangalore

Notice : Only Dec Joiners