Sr. Copywriter

Role :- Jr. Copywriter

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities:

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Working with the social media team to conceptualize posts

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience:

● 1+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

• 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
• Manage Facebook ADS for the company as well as clients.
• Get the best ROI and ROAS.
• Run ADS Campaigns
• Execute Google Analytics & Google Tag Managers
• Have Good command of Social Media Management
• Have Good SEO Knowledge - Onpage and Off-page

Desired Candidate Profile

• 3+ Years of Experience
• Proven Results on Facebook ADS
• Professional in Facebook ADS

Perks and Benefits

• Flexible Work Schedule till COVID ends.

1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

Role - Manager - Social Media & Copy

Location - Mumbai

Responsibilities:

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements:

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand

Our company is looking for a content writer to join our Marketing team. The content writer should be able to write independently to create content for blogs, articles, emails, social media, and the company website.

The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.

Responsibilities:

- Research, outline, produce content, proof, and publish digital content

- Optimize content according to SEO

- Regularly produce various content types, including email, social media posts, blogs, etc.

Skills & Experience:

- Knowledge of SEO writing, and social media marketing.

- Regularly produce various content types, including email, social media posts, blogs, and white papers.

- Review/Edit content produced by other members of the team.

- Excellent writing skills, as well as the ability to communicate and collaborate effectively

- Minimum experience - 1 year

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

Key Skills: Generate Content Ideas for youtube channels, Good at Thumbnails and Analytics, and Implement new strategies for channel Growth.

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description:  We are looking for a YouTube Expert who is good at thinking attractive thumbnail ideas for videos, formulating new strategies for channel growth, handling plus managing the channel & who is very good at YouTube SEO

Roles and Responsibilities:

•  One Should Generate the Content Ideas for youtube Channels
•  Should be good at providing ideas for Thumbnails
• One should be good at Analytics (Reports)
• Should Plan new strategies for the channel growth.
• Must have knowledge on YouTube SEO

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.