SEO Trainee

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

Different aspects of SEO optimization

- ORM (Online Reputation & Response Management) for the client's account

- live Google Ads projects, keyword research & campaign optimization

- Google my business - handling & optimization

- Hands-on experience in live Social media projects

- preparing daily & weekly client reports Skill

Skill Requirements:

Good command over English both written and verbal

- Good MS Excel skills and exposure to work on Google docs or G-suite

- Focused on delivery - Attention to detail and high on rigor & energy

- Expected to work & contribute individually on modules of a project

- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude

for Social Media can also be considered

PPC Specialist:

Job Responsibilities:

• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans

• Understand and stay current on industry trends, competitive landscape and internal product development efforts

Skills:

• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)

Preferably someone with 3-7 years of PPC/ SEM experience

• Are passionate about Search and internet marketing

• Have an outstanding ability to think creatively, and identify and resolve problems

• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

• Have high levels of integrity, autonomy, and self-motivation

Should have handled monthly campaigns of 10lacs and above

• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.

And if you’re excited about:

• Being a part of the company doing something really amazing & redefining stuff.

• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •

Competitive Compensation with the usual benefits

• A place full of like-minded & smart folks

• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.