SEO Trainee

You will be getting leads from the company. You need to build and maintain business relationships with new and existing customers. You understand customers' needs and recommend appropriate solutions, negotiate with clients to help them move down the sales funnel, record client feedback and maintain a customer database. 

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

SEO Manager- Job Description

• Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products

• Identify new or unused marketing techniques and set up tests to validate results

• Design and coordinate promotional campaigns, PR and other marketing efforts across channels

• Establish a regular rhythm of reporting on marketing analytics to the executive team

• Manage marketing budget and spend

• Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives

• Work with leadership team to build and execute online marketing campaigns for Pandable’s clients

• Perform day to day digital marketing activities including social media, email marketing, content creation and promotion

• Manage CRO, A/B testing and landing page optimisation

• Set up and manage Google Ads accounts and campaigns (including search, display and shopping)

• Support with content outreach and link building campaign strategies

• Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.

• Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.

• Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.

• Track and analyze conversion rates and overall website performance and optimize over time.

•  Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.

• Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.

• Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.

• Identify enhancements that create best-in-class digital experience for customers.

• Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.

• Support brand teams by documenting best practices for digital marketing.

• Manage campaign budgets and vendor relationships.

• Partner with outside agencies to test digital marketing strategies.

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

Responsibilities:

• Setup and integrate various APIs
• Dealing with scripts written in different languages (PHP, Node.js, Python, PhantomJS, Ruby)
• Must be an R & D specialist
• Keep up-to-date with advanced concepts
• Adaptable to learn new technologies
• Knowledge on Linux and its commands
• Fast in debugging the code
• Should be a quick learner
• Good at communication

Requirements

• Minimum 3 Years of experience in PHP7
• 1 Year experience in Node.js/Python
• Good work experience in PHP7 
• Strong knowledge in OOPS.
• Proven knowledge on REST and SOAP API integrations 
• Experience in composer installations
• Strong in Javascript and Node.js concepts.
• Good knowledge of MongoDB and MySql
• Knowledge of versioning tools (SVN/GIT)
• Having knowledge on Amazon AWS and Google Cloud Platform is an added advantage
• Having knowledge of elastic search is an added advantage
• Good to have knowledge on p threads

Communicate with Web developer to better our existing website

Communicate with SEO agency to assign task to them and take reporting on weekly basis

Creating templates and send bulk emails through Mailchimp

Making posts for SMO and posting them

Maintaining different MIS for measuring the progress of digital marketing efforts

Job Types: Full-time, Permanent

Position: Senior Software Engineer

Location : Gurgaon ( WFH untill Pandamic ) 

You'll be responsible for developing web applications for managing various working aspects of e-commerce, warehousing & supply chain systems. Your primary focus will be the development of server-side logic and client-side interfaces, ensuring high performance and responsiveness to requests from the front-end.

Responsibilities:

● Design, develop, test, deploy, and maintain highly scalable user-facing software applications.

● Participate in business discussions and present software solutions to their various problems.

● Coordinate full cycle product development activities with executive management, product management, quality assurance, support, and operations teams.

● Build software modules, libraries, and frameworks that support complex back-end applications as per the specifications and on time.

● Design schema for SQL and NoSQL database.

● Setup metrics tracking and inspect server code for speed optimization.

● Assign tasks to team members and gauge progress of various projects.

● Should open to work on PHP/Laravel.

Requirements:

● 4+ years hands-on experience on writing and deploying production quality code.

● Solid foundation in computer science with strong competency in data structures, algorithms and software design.

● Have created enterprise level applications in any programming language.

● Professional experience using PHP, Python and Golang among others.

● Development experience with Unix/Linux.

● Strong Experience with relational SQL and NoSQL databases.

● Hands on experience in using AWS technologies like EC2, lambda functions, SNS, SQS and worked on serverless architecture.

● Follow right back-end engineering practices and desire to continually keep up with its advancements.

● Constantly improve product quality, security, and performance.

● Experience in leading the team and working with cross-functional teams in a dynamic environment is a plus.

● Domain knowledge of warehousing operation related processes and ecommerce workflows is preferred.

● Should open to work on PHP/Laravel.

Mandatory Skills 

• Good programming skills using C++ on windows

• Work exp in using Boost Library, Multi-threading, data Structures

• Good understanding of kernel level API's in Lwindows

• Scripting knowledge – Shel Scripting, Perl, Python 
Job Description

Proven C++ developer(Design Patterns, Multi-Threading, Data Structures, File Systems etc. ) on windows

• Hands-on experience in API design and development

• Good exposure to CMake based builds and PERL scripting

• Proven Object Oriented designer and implementer with strong understanding of software architecture leveraging UML and design patterns.

• Good understanding of Agile Scrum practices

• Excellent communication skills.

• Expertise in static and dynamic analysis

• Packaging/recompilation of RabbitMQ, buildpacks (basic knowledge on dockers)

• Work experience in CI / CD "

• Source potential candidates and screen resumes
• Perform pre-screening calls and interviews to analyze applicants’ abilities and fit to company culture
• Coordinate and see through the entire recruitment process
• Coordinate with department heads to forecast department goals and hiring needs
• Craft and send personalized recruiting emails with current job openings to passive candidates
• Participate in tech conferences and meetups to network with IT professionals
• Monthly recruitment reports on the pipelines and satisfaction level of candidates

• Proven work experience as a Technical / Technology Recruiter
• Must be data driven, and able to track, measure and report on all parts of the recruitment funnel
• Technical expertise with an ability to understand and explain job requirements for IT roles
• Familiarity with Applicant Tracking Systems and resume databases
• Experience in Sourcing, Candidate Management