Digital marketing executive

🚨 We’re Building a “Top 1% Engineering Org”

We’re building a high-talent-density, AI-first R&D organization from scratch — inside a publicly listed company undergoing a full-scale transformation.

Think:

→ Rewriting legacy systems into AI-native architectures

→ Embedding LLMs + Agentic AI into core workflows

→ Reimagining platforms, infra, and data systems for the next decade

This is the kind of shift you’d expect from Google, Microsoft, or Meta —

Except you get to build it from day 0 → scale it globally.

About the Role / Team

We are building a next-generation AI-first R&D organization in Bengaluru, focused on solving complex problems across LLMs, Agentic AI systems, distributed computing, and enterprise-scale architectures.

This initiative is part of a publicly listed global company investing heavily in AI-driven transformation, re-architecting its platforms into intelligent, autonomous systems powered by large language models, workflows, and decision engines.

You will be working on:

• Agentic AI systems & LLM-powered workflows
• Distributed, scalable backend systems
• Enterprise-grade AI platforms
• Automation-first engineering environments

🚀 The Mandate

Own and evolve the technical backbone of an AI-first enterprise platform.

You will define architecture across LLM-powered systems, distributed services, and data platforms — and lead critical transformations from legacy → AI-native systems.

🧩 What You’ll Do

• Architect large-scale distributed systems powering AI-driven workflows
• Lead 0→1 and 1→N platform builds (LLM integrations, agentic systems, orchestration layers)
• Redesign legacy systems into scalable, modular, AI-native architectures
• Drive system design excellence across teams (APIs, infra, observability, reliability)
• Make high-stakes decisions on trade-offs (latency, cost, scalability, model performance)
• Mentor senior engineers and influence engineering culture/org standards
• Partner with product, data, and leadership on long-term technical strategy

🧠 What We’re Looking For

• Proven track record building high-scale backend or platform systems
• Deep expertise in distributed systems, microservices, cloud (AWS/GCP/Azure)
• Strong exposure to data systems/infra / Data / real-time architectures
• Experience or strong interest in LLMs, GenAI, or AI system design
• Exceptional system design, abstraction, and problem-solving ability
• High ownership mindset — you think in terms of systems, not tickets
• Strong coding skills in Python / Java / Go / Node.js
• Solid understanding of data structures, system design basics, and backend architecture
• Experience building scalable APIs and services
• Familiarity or curiosity around AI/LLMs, async systems, or event-driven design
• Strong debugging, problem-solving, and ownership mindset
• Solve hard system problems (latency, scale, reliability)
• Drive cross-team technical decisions and standards
• Mentor senior engineers and influence org-wide architecture 
• Design large-scale distributed systems and backend platforms
• Mentorship & Technical Leadership 
• Expertise in system design, scalability, and performance optimization

Nice to Have

• Experience integrating LLMs, vector databases, or AI pipelines
• Contributions to architecture at scale
• Experience with Agentic AI / LLM orchestration frameworks
• Background in product engineering or platform companies
• Exposure to global-scale systems (millions of users / high throughput)

🔥 What Sets You Apart

• Built platforms used by millions of users / high-throughput systems
• Experience with event-driven systems, stream processing, or infra platforms
• Prior work on AI/ML platforms, model serving, or intelligent systems

We are looking for an experienced HR Manager to oversee end-to-end HR operations including payroll, statutory compliance, recruitment, and employee management. The candidate should be capable of independently handling PF, ESIC, labour laws, and employee-related legal matters.

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

JOB PURPOSE

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• Develop application using Angular JS (worked on Express JS, JEST), Angular 6 
• This is a hands-on role which involves writing code, testing, and deploying finished web applications and libraries

MAJOR ACCOUNTABILITY

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• Design, rapid prototype, and implement a scalable, reliable and maintainable node based web application
• Enforce code quality through test driven development
• Enhance, refactor, and continuously improve the existing codebase
• Collaborate closely with team to define product requirements
• Aggressively collect, analyse, and act on data about product performance
• Communicate effectively with technical and non-technical people
• Proactive in keeping your skills updated

ESSENTIAL SKILLS & EXPERIENCE

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• Excellent working knowledge of core Java, Node JS, JavaScript, ES6, Micro services
• 4-6 year's overall development experience (At least 2 years of experience in Node JS and Angular JS)
• Good understanding of security in Micro service and Web Applications
• Good understanding of OOP, and design patterns
• Experience in working with databases - SQL and Non-SQL Databases

EDUCATION

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• Minimum education: Any Graduate BE/B.Tech would be desirable
• Languages: Excellent English written & spoken

• 5+ years PHP development experience required with PHP, MVC, CMS, HTML, CSS, AJAX, MySQL
• Development
  • PHP, MVC Architecture
  • Hands-on experience in any of the php frameworks (Laravel / Cakephp / Yii / Codeignitor / Zend)
  • Hands-on experience in RESTful API design and development
  • HTML, CSS, JavaScript, Ajax, Jquery

• Databases
  • Must be able to design and manage the database using MySQL
  • Strong knowledge on MySQL queries and optimization

• Version Control System
  • Bitbucket or GitHub Source Control

• Excellent written and verbal communication
• Flexible, team player, “get-it-done” personality
• Design, Develop, Implement, Test, Document and Maintain high quality Web Application Software
• Ability to work in a rapidly changing environment
• Ability to multi-task and context-switch effectively between different activities and teams

• Conduct market research to identify selling possibilities and evaluate customer needs
• Actively seek out new sales opportunities through cold calling, networking and social media
• Set up meetings with potential clients and listen to their wishes and concerns
• Prepare and deliver appropriate presentations on products and services
• Create frequent reviews and reports with sales and financial data
• Ensure the availability of stock for sales and demonstrations
• Participate on behalf of the company in exhibitions or conferences
• Negotiate/close deals and handle complaints or objections
• Collaborate with team members to achieve better results
• Gather feedback from customers or prospects and share with internal teams