Content Strategist - e-Commerce Start-up

Company Description

BXI - Barter Exchange of India is the country's only B2B online barter marketplace. Established in 2021, BXI connects companies and brands on a single platform where they can sell, buy, and exchange goods and services without spending cash. Our premium marketplace helps businesses unlock value from spare capacity, gain additional business, and reduce cash burn through barter. Trusted by over 250 brands across India.

Role: Media Business Development Manager (Assistant Manager | Manager)

Location: Noida (1 Manager) | Bangalore (1 Manager) | Mumbai (3 AM and 2 Manager)

Key Responsibilities:

1. Sell BXI Barter Marketplace Memberships to brands and agencies across your assigned region

2. Initiate and close media or product barter deals with different brands and SMEs.

3. Understand brand requirements and structure relevant barter solutions accordingly.

4. Prepare compelling sales pitches, proposals, and barter deal contracts.

5. Generate and manage pipeline of leads through direct outreach, networking, and referrals.

6. Build and maintain long-term relationships with key decision-makers

7. Attend industry events and networking forums to create new business opportunities

8. Nurture key client relationships through consistent after-sales support.

Qualification and Skills:

1. 3-5 years of experience in any form of media sales, barter deals, or advertising sales.

2. Bachelor’s degree in marketing or business required; MBA preferred.

3. Excellent communication and storytelling skills.

4. Analytical mindset with the ability to leverage data for decision-making.

5. Self-motivated, target-driven, and able to thrive in a fast-paced environment.

Responsibilities:

• Develop and maintain high-quality, efficient, and scalable backend applications.
• Participate in all phases of the software development lifecycle (SDLC)
• Write clean, well-documented, and testable code adhering to best practices.
• Collaborate with team members to ensure the successful delivery of projects.
• Debug and troubleshoot complex technical problems.
• Identify and implement performance optimizations.
• Participate in code reviews
• Hands-on experience with Springboot, Java 8 and above.
• 2-5 years of experience developing Java applications.
• Knowledge about at least one messaging system like Kafka, RabbitMQ etc.
• Required React developer requirements, qualifications & skills:
• Proficiency in React.js and its core principles
• Strong JavaScript, HTML5, and CSS3 skills
• Experience with popular React.js workflows (such as Redux)
• Strong understanding of object-oriented programming (OOP) principles.
• Experience with design patterns and best practices for Java development.
• Proficient in unit testing frameworks (e.g., JUnit).
• Experience with build automation tools (e.g., Maven, Gradle).
• Experience with version control systems (e.g., Git).
• Experience with one of these databases – Postgres, MongoDb, Cassandra
• Knowledge on Retail or OMS is a plus.
• Experienced in containerized deployments using Docker, Kubernetes and DevOps mindset
• Ability to reverse engineer existing/legacy and document findings on confluence.
• Create automated tests for unit, integration, regression, performance, and functional testing, to meet established expectations and acceptance criteria.

About Us

Heyo & MyOperator are India’s largest Conversational platforms, delivering Call + WhatsApp engagement solutions to over 40,000+ businesses. We are trusted by India’s most-loved brands, including Astrotalk, Lenskart, and Caratlane, to power customer engagement at scale. We support a hybrid work model, foster an open and collaborative environment, and provide fast-track growth opportunities for high-potential professionals.

Job Overview

We are seeking a highly creative and strategic Content Lead to drive compelling content and high-impact copywriting across multiple platforms. The ideal candidate has a strong storytelling ability, a deep understanding of customer engagement, AI, and SaaS, and a proven track record in crafting high-conversion marketing campaigns.

Key Responsibilities

• Develop high-converting copy for marketing campaigns, landing pages, sales collaterals, product messaging, and ad creatives.
• Craft engaging and persuasive content for Meta, Google, WhatsApp, and email campaigns.
• Create compelling product pitches, presentations, and marketing materials that enhance brand positioning.
• Understand product offerings, customer personas, and market trends to create targeted messaging.
• Collaborate closely with design, product, and sales teams to ensure brand consistency and impact.
• Optimize content using SEO, AEO (Answer Engine Optimization), and data-driven insights.
• Leverage AI-powered content tools to improve productivity and content effectiveness.
• Analyze performance metrics, competitor strategies, and customer engagement trends to refine content strategy.
• Utilize Mixpanel for content performance tracking and data-driven decision-making.

Qualifications & Skills

• 3–4 years of proven experience in content creation and copywriting.
• Background in SaaS, AI, CPaaS, CX, or conversational platforms preferred.
• Strong storytelling and creative ideation skills with an exceptional copywriting flair.
• Experience in SEO, AEO, and performance marketing strategies.
• Proficiency in Mixpanel for content performance analysis and optimization.
• Proficiency in AI content tools for content generation and optimization.
• Experience in creating high-performing, viral campaigns.
• Ability to collaborate across teams and drive impactful content strategies.
• Strong analytical mindset with a data-driven approach to content performance.

Why Join Us?

• Be part of a fast-growing Conversational AI & SaaS company.
• Hybrid work model with a collaborative and high-growth environment.
• Work on high-impact marketing campaigns that drive brand engagement.
• Competitive salary and career advancement opportunities.

Designation : Java developer

Experience : 6yrs

Must have skills

6 to 8 years

Java, JEE, Spring Boot, Microservices, REST

Good knowledge of data structures and algorithm concepts

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

As a Node.js Developer at Primathon Technology, you will be responsible for designing, developing, and maintaining server-side applications using Node.js. You will collaborate with cross-functional teams to implement new features, optimize existing functionality, and ensure the best possible performance, security, and user experience. Key Responsibilities:

1. Develop and maintain server-side applications using Node.js, ensuring optimal performance and scalability.

2. Collaborate with front-end developers, designers, and other stakeholders to implement new features and enhance existing functionality.

3. Write clean, maintainable, and efficient code while adhering to coding standards and best practices.

4. Participate in code reviews to ensure code quality and consistency within the development team.

5. Troubleshoot and debug issues across the application stack, identifying and resolving performance bottlenecks and other challenges. 6. Implement security and data protection measures, ensuring the application's compliance with industry standards.

7. Optimize applications for maximum speed and scalability. Qualifications and Skills:

1. Bachelor's degree in Computer Science, Engineering, or a related field.

2. Minimum of 2 years of professional experience as a Node.js Developer

. 3. Proficient in server-side JavaScript programming using Node.js.

4. Strong understanding of asynchronous programming, including Promises and async/await.

5. Experience with RESTful API development and integration.

6. Familiarity with front-end technologies such as HTML, CSS, and JavaScript frameworks (e.g., React, Angular, Vue) is a plus.

7. Knowledge of database systems (e.g., MongoDB, MySQL, PostgreSQL) and data modeling.

8. Experience with version control systems (e.g., Git) and collaborative development workflows.

9. Good understanding of software development lifecycle (SDLC) and agile methodologies.

10. Strong problem-solving skills and attention to detail

We are looking for a Front-End Web Developer who is motivated to combine the art of design with the art of programming.

- Responsibilities will include translation of the UI/UX design wireframes to actual code that will produce visual elements of the application.

- You will work with the UI/UX designer and bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.

Responsibilities :

- Develop new user-facing features.

- Build reusable code and libraries for future use.

- Ensure the technical feasibility of UI/UX designs.

- Optimize application for maximum speed and scalability.

- Assure that all user input is validated before submitting it to the back-end.

- Collaborate with other team members and stakeholders.

Skills And Qualifications :

- Good understanding of Angular 6+ or React.

- Proficient with JavaScript and jQuery.

- Proficient understanding of web markup, including HTML5, and CSS3.

- Good understanding of server-side CSS pre-processing platforms, such as LESS and SASS.

- Proficient understanding of cross-browser compatibility issues and ways to work around them.

- Proficient understanding of code versioning tools, such as Git and Bitbucket.

- Good understanding of SEO principles and ensuring that application will adhere to them.

- Excellent verbal communication skills.

- Good problem-solving skills.

- Knowledge of software development methodologies like Agile, waterfall, and tools like Jira.

Job Requirements: