Marketing Manager at Sai Floritech Pvt Ltd · Mumbai · 3 - 6 years · ₹4L - ₹6L / yr · Bootstrapped · Posted 10 Aug 2023
LeadershipResponsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Shubham Vishwakarma
Full Stack Developer - Averlon
About Sai Floritech Pvt Ltd
About
Sai Floritech Pvt Ltd is a floral e-commerce company that is committed to helping customers celebrate the special moments of their life with flowers and all sorts of gifts. We are one of the best online flower delivery portals that offer a plethora of flowers, gifts and more. We deliver fresh-cut flowers of premium quality, handpicked and crafted by our florists and delivered right at the destination address of your near and dear ones. Our selection of flower bouquets and gift hampers cater to several special occasions for you and your loved ones at affordable prices. We strive to make your celebrations memorable by ensuring timely flower delivery for your close ones on their birthdays, wedding, anniversaries, and other special events of their life and yours.
We started blossoming like a flower shop online with the spirit of entrepreneurship. However, with the seed of motivation and innovation, we extended our hands into the business firmly and decided to enhance our gifting range to fruits, chocolates, cakes, luxury gifts, and more. As we head into the future, we aim to expand into even gifting products. Today, we are a dedicated enterprise that delivers flowers and gifts with professional service to various locations around the globe. With every order, we tend to execute the delivery as an assignment to grow and ensure exceptional service.
Know more about us here - https://www.flowersnfruits.com/about-us
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Key Responsibilities
- Plan and execute digital marketing activities across SEO, social media, and content marketing.
- Conduct keyword research, competitor analysis, and website content optimization.
- Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
- Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.
Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
- Strong content writing, research, and analytical skills.
- Good communication and creative thinking.
- Knowledge of Canva and other content creation tools is an advantage.
Eligibility
- Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
- Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.
Google AnalyticsLocation: Gurgaon
Experience: 1–2 Years
Type: Full-time
Immediate joiners preferred
Assist in planning and executing digital marketing campaigns across various channels.
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Assist with on-page SEO, content optimization, and website updates. Support content creation for blogs, social media, email campaigns, and other digital platforms.
Monitor website and social media performance using relevant analytics tools.
Track campaign performance and prepare basic reports and insights. Conduct competitors and market research to identify digital marketing trends and opportunities.
Assist with lead generation and marketing campaigns through digital channels.
Coordinate with internal teams such as Content, Design, Business Development, and Product.
Stay updated with emerging digital marketing trends, tools, and best practices.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon