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Marketing Campaign Manager
Marketing Campaign Manager

Marketing Campaign Manager at Fatakpay · Mumbai · 4 - 8 years · ₹8L - ₹15L / yr · Raised funding · Posted 8 Jan 2025

Fatakpay's logo

Marketing Campaign Manager

Ajit Kumar's profile picture
Posted by Ajit Kumar
4 - 8 yrs
₹8L - ₹15L / yr
Mumbai
Skills
Digital Marketing
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Analytical Skills

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

 

WHAT WE EXPECT FROM YOU:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
  • Drive customer activation, engagement and retention through marketing strategies
  • Creating / Strategizing the right content for various media
  • Coordinating marketing strategies with the sales, financial, IT, and product departments.
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Generating new business leads.
  • Increasing brand awareness and market share.
  • Overseeing branding, advertising, and promotional campaigns.
  • Managing the marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.

 

OUR IDEAL CANDIDATE:

  • BS/MS/MBA degree in marketing or a related field from premier institutes
  • Proven working experience in marketing
  • Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
  • Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

  • We value balance. We are committed to providing an environment where you can balance great work with a great life.
  • We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
  • We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
  • Multicultural workplace. A multicultural and diverse team of colleagues from different states.
  • An opportunity to wear many hats
  • An entrepreneurial crew that supports risk, intuition, and frequent experimentation
  • The opportunity to make an impact in a transformative industry
  • A chance to build and lead a highly talented and driven team

 

OTHER PERKS & BENEFITS:

  • Progressive and flexible work hours that match your personality and lifestyle.
  • Compensation could include stock options for significant upside.
  • Health benefits
  • Cool gadgets and swags
  • Attractive wellness programs
  • Competitive performance bonus
  • Paid sick leave
  • Paid maternity and paternity leave
  • Career development training.

 

 

 

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Fatakpay

Founded :
2021
Type :
Product
Size :
100-500
Stage :
Raised funding

About

We’re democratizing access to credit so as to empower all Indians to shop and pay their bills with less worry.
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Connect with the team

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Ajit Kumar
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Sharad Nandode

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SEO and AEO


Improve search rankings and website traffic through keyword research, on-page SEO, and regular blog content.

Make both brands visible in AI answers (ChatGPT, Gemini, Google AI Overviews) through FAQ content, structured data, and trusted mentions.

Manage Google Business Profile and online reviews, especially for CredXInfra.

Brand and PR


Keep each brand's voice, visuals, and messaging consistent across every channel.

Handle press releases, media outreach, and the founder's personal brand on LinkedIn.

Ads support and reporting


Monitor paid ads daily (Meta, Google, LinkedIn) and flag issues or opportunities to the founder.

Write ad copy and brief creatives for campaigns.

Prepare weekly and monthly reports on leads, sign-ups, cost per lead, reach, and engagement.

Communities


Support the CredXHire and CredXInfra communities with content, events, and member engagement.

Team leadership


Lead the multimedia designer and two marketing interns: assign work, review quality, and keep deadlines.

Manage freelancers for video, 3D renders, PR, or technical SEO when needed.

Use AI tools to speed up content and research, with every output reviewed before it goes live.

What we're looking for


3–5 years of experience in digital marketing.

Marketing experience in real estate or HR tech, recruitment, or job portals.

Experience leading a small team (designers, executives, or interns), assigning work, and reviewing quality.

Hands-on experience with social media, content marketing, and SEO, with results you can show in numbers.

Working knowledge of Meta, Google, and LinkedIn ads: you can read dashboards, track performance, and spot problems.

Comfort with analytics and reporting tools such as Google Analytics, Search Console, and platform dashboards.

Strong writing skills in English and the ability to adapt tone between a startup brand and a real estate brand.

Ability to manage several brands and deadlines at once without dropping quality.

Nice to have


Digital marketing agency experience handling multiple clients at once (strongly preferred).

Experience with AEO or getting brands mentioned in AI search results.

Experience running email and WhatsApp marketing (WhatsApp Business API, automated flows).

Experience building or editing landing pages in WordPress, Webflow, or Framer.

Experience growing a community, newsletter, or founder's LinkedIn presence.

Ability to write content in Telugu or Hindi.

Why join us?


Own marketing for two brands end to end, with direct access to the founder and fast decisions.

Build CredXHire's brand from the ground up while growing an established real estate business.

Lead your own team and grow into a marketing manager role as the team expands.

Work on a product that solves a real problem: fake jobs and fraudulent recruiters.

See the direct impact of your work on leads, sign-ups, and sales.

How to apply


Include links to two or three campaigns or brands you've worked on, with the results you achieved (for example, growth in leads, traffic, or followers).


Shortlisted candidates will go through a short assignment (one campaign idea each for CredXHire and CredXInfra) and a final interview with the founder.

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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