Marketing Campaign Manager
at Fatakpay
4 - 8 yrs
₹8L - ₹15L / yr
Mumbai
Skills
Digital Marketing
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Analytical Skills
JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: CBO
LOCATION: Mumbai
WHAT WE EXPECT FROM YOU:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
- Drive customer activation, engagement and retention through marketing strategies
- Creating / Strategizing the right content for various media
- Coordinating marketing strategies with the sales, financial, IT, and product departments.
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
OUR IDEAL CANDIDATE:
- BS/MS/MBA degree in marketing or a related field from premier institutes
- Proven working experience in marketing
- Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
- Strong analytical skills and data-driven thinking
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
- We value balance. We are committed to providing an environment where you can balance great work with a great life.
- We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- Multicultural workplace. A multicultural and diverse team of colleagues from different states.
- An opportunity to wear many hats
- An entrepreneurial crew that supports risk, intuition, and frequent experimentation
- The opportunity to make an impact in a transformative industry
- A chance to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
- Progressive and flexible work hours that match your personality and lifestyle.
- Compensation could include stock options for significant upside.
- Health benefits
- Cool gadgets and swags
- Attractive wellness programs
- Competitive performance bonus
- Paid sick leave
- Paid maternity and paternity leave
- Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.
The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.
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