JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: CBO
LOCATION: Mumbai
WHAT WE EXPECT FROM YOU:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
- Drive customer activation, engagement and retention through marketing strategies
- Creating / Strategizing the right content for various media
- Coordinating marketing strategies with the sales, financial, IT, and product departments.
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
OUR IDEAL CANDIDATE:
- BS/MS/MBA degree in marketing or a related field from premier institutes
- Proven working experience in marketing
- Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
- Strong analytical skills and data-driven thinking
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
- We value balance. We are committed to providing an environment where you can balance great work with a great life.
- We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- Multicultural workplace. A multicultural and diverse team of colleagues from different states.
- An opportunity to wear many hats
- An entrepreneurial crew that supports risk, intuition, and frequent experimentation
- The opportunity to make an impact in a transformative industry
- A chance to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
- Progressive and flexible work hours that match your personality and lifestyle.
- Compensation could include stock options for significant upside.
- Health benefits
- Cool gadgets and swags
- Attractive wellness programs
- Competitive performance bonus
- Paid sick leave
- Paid maternity and paternity leave
- Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.
The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.
About Fatakpay
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Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
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Perks: You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.
If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens
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· Experience in planning and implementing a successful SEO strategy.
· Experience in web analytics, marketing, and business development
· Expertise in A/B and other testing methods
· Familiarity with HTML, CSS, JavaScript
· In-depth knowledge of research principles and methods and experience in analyzing data
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The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
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- Should be performance oriented and should be proficient with all web analytics tools
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- Graduate with minimum 2 to 5 years experience in Digital Marketing / Paid ads
- Excellent Communication & Presentation skills
- Experience working on Google Ad words & Facebook Ads
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The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
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What you will do:
- Working towards organic search optimization and ROI maximisation
- Regularly performing thorough keywords research
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- Monitoring redirects, click rate, bounce rate, and other KPIs
- Preparing and presenting reports regularly
- Identifying our buyer persona to better target identified audiences
- Identifying problems and deficiencies and implementing solutions in a timely manner
- Suggesting improvements in process and productivity optimization
- Collaborating with web developers and marketing team
- Staying up to date with the latest SEO and digital marketing trends and best practices
What you need to have:
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- 4 years of experience in web analytics, marketing, and business development
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- Collaborating with internal departments to facilitate client need fulfillment.
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- Analyze the effectiveness of strategies implemented
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- Good time-management skills and organized
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We’re looking for kick-ass, English speaking content writers to work with us at our offices in New Delhi who will help us create informative and engaging articles for our blog and newsletter.
We are looking for someone who:
- has literary experience writing about personal finance or technology;
- gives special attention to detail and is not only articulate but also follows the pillars of brevity;
- can understand complex or highly-technical topics and can distill it for the masses in a simple and engaging copy;
- has experience with other blogging platforms and a strong grasp of SEO;
- expert fluency - both with written and oral methods of communication - in English;
- uses fin-tech applications daily to manage their offline & online transactions; and
- has more than two debit cards, and one (or more) credit card(s).
In addition to the aforementioned requirements, a good understanding of the Indian financial space - technical and theoretical - will make your job application shine even more brightly.
Along with your CV, please send us links to 2-3 published examples of your work.
