Senior SEO Executive

1. Develop optimization strategies that increase the company's search engine results rankings
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
5. Efficiently communicate with other marketing professionals to align goals
6. Collaborate with others within the marketing department to manage SEO strategy
7. Write compelling and high-quality website content, including blog posts and page descriptions
8. Update content and website links for maximum optimization and search engine rankings

Roles & Responsibilities

Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Required Qualifications, Experience & Skills

Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

Greeting from Uplogic Technologies Pvt Ltd!!!

We are looking for a dynamic and organized professional to our team in Madurai Branch who are excel in everything he or she do and interested in learn and grow along with Uplogic Team and enhance their hands in the development of Organization. If you are interested, share your updated profile.

Experience: 1 to 5 years

Designation: SEO Analyst

Job Location: Madurai

Job Description

• Must have sound Knowledge in On-page Optimization and Off-page Optimization
• Should have hands-on experience in Link building strategies
• Must be strong in Organic SEO
• Exposure in content writing and Blog writing is added value
• Knowledge in overall Digital marketing is good to have
• Should have strong interpersonal and communication skill

 

And it's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.

About GetMyUni

GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.

For colleges, we are a one-stop student recruitment solution equipping them with

High-Quality Student Leads

Highly Cost Optimal Marketing and Communication solutions

Job Responsibilities :

- Ideate and create compelling content for web and social media platforms

- Attention to detail in implementing the best SEO practices

- Knowledge of SEO/ User-friendly content for a website

- Collaborating with other departments to create narrative and informative content
 
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills Required :

- Proficiency in English (written and verbal).

- Proficient in MS Office (Excel, Word, and Powerpoint).

- Excellent interpersonal skills.

Career Roadmap with us:

 - First Six Months [Concentration in Core Content]

- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:

- Google Webmaster and Analytics

- Google Trends

- Get professionally trained in editing and proofreading web content

- Get creative with video and pictorial representation of web content

- Next One Year [Concentration in Content + SEO]

- Become fluent in analysis - Competitors and Keywords

- Get hands-on experience with Advanced SEO Tools

- SEMRush

- Ahref

- Screaming Frog

- Crazy Egg

- Expertise in technical and Off-page SEO

- Next Six Months [Concentration on Product Development]

- Developing products or sub-products from the ideation stage to the implementation stage

- Creating the entire structure of a web portal and prototyping

- Setting up roadmaps and strategies for product performance

- Effective inter-team communication and coordination

- Use product management tools

Greyloft is a software driven real estate agency based in Singapore. We're leveraging mobile & web technologies to build a more efficient, scalable version of traditional real estate brokerage houses. Our agents leverage our in-house technology & take our customers through the entire rental search process- beginning with the preliminary online search, to coordinating site viewings, to pricing negotiations, contract execution & tenancy (rental) management. Though we- re initially focusing on rentals, we- ll soon move to sales as well. As featured in - Forbes - www.forbes.com/sites/chynes/2016/09/30/this-startup-wants-to-bring-singapores-real-estate-market-online-from-start-to-finish/#7f25e77a357b Tech Crunch - https://techcrunch.com/2016/09/28/greyloft/ Tech In Asia: https://www.techinasia.com/greyloft-seed-funding Digital News Asia: http://www.dealstreetasia.com/stories/54326-54326/ e27: https://e27.co/greyloft-launches-realty-portal-with-us1-1m-funding-from-wavemaker-jfdi-others-20160928/ Quite simply, we- re building a real estate agency around software & are attempting to shake up an old industry where the use of technology has thus far been peripheral. We are a seed funded startup backed up some of the leading technology investors in this part of the world & were previously incubated at JFDI,Asia one of the leading startup incubators in Asia. Responsibilities Assist our growth across channels including Greyloft's blog, third party blogs, newspapers & magazines Plan & write authoritative content on the real estate rental & sales market Analyze data & write interesting content pieces (insights & info graphics) to increase consumer engagement Help us build & maintain a consistent brand image & voice. We- re looking for people who can take the initiative & think on their feet. If you- re looking to grow & be challenged with tough problems, then our firm is the right place for you. Requirements Must have: BA/BS/BSc in Communications, Public Relations or any relevant discipline with at least 1-2 years of relevant work experience. Excellent communicator (written & verbal) Prior experience in writing content pertaining to real estate or finance. Ideal candidate must have relationships with bloggers, journalists, content writers & other relevant people (influencers) in the industry. Nice to have: Prior experience working in a startup. Knowledge of the Singapore real estate market. Basic PowerPoint/Presentation/Keynote Skills.

Responsibilities: Optimise the content on the platform for search engine marketing Perform keyword research, discovery and optimisation Develop and implement link building strategy Manage PPC campaigns Work in tandem with the content team to drive keywords Analyse the current web architecture and work with the development team to ensure the best SEO practices Requirements: At least 2 years of prior experience, preferably with content companies Should have managed PPC campaigns across Google and Bing network In-depth knowledge of Google Analytics Working knowledge of HTML and CSS