Marketing Associate - Digital

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

Ideal Candidate

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

Our team is looking for a creative Digital Marketer/Campaign Manager to devise and execute in-house marketing campaigns. You will work closely with the Marketing and Sales Managers on managing spend, schedules and leads. 

We at Royal Purandar take pride in developing and delivering a lifestyle for people who want a blend of nature and modern luxury. We don’t just sell lands or construct villas, we create a living environment that co-exists with nature.  

Responsibilities and role: 

• Devise B2C (business to consumer) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Set and run successful marketing campaigns with B2C focused to generate quality leads.
• Understand and measure campaign performance in order to polish.
• Manage the procedure, implementation, tracking and measuring of marketing campaigns.
• Bridge communication between internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and accumulate data overtime to analyze trends.
• Generate reports on campaign performance, results and spends.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports on social reach, web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Administer the website(s).

Key skills: 

Management skills: As a campaign manager you will formulate marketing strategy along with the leaders and execute successful campaigns. 

Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You are also required to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organization, of the wisdom of proposed campaigns.

Project management skills: As a campaign manager you will have to work with a specified budget, meet deadlines and ensure ROI on marketing campaigns. 

Numerical skills: An additional factor favored, as a campaign manager you need to be good with numbers. You will need to acquire data and use it to target selected groups, as well as analyze the success or otherwise of campaigns. 

Skills and qualifications required:

• Bachelor’s degree in communication, digital marketing or related fields
• 2-5 years of related job experience
• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2C campaigns preferably in Real Estate
• In-depth knowledge of setting ads on Google, Facebook and Instagram
• Thorough proficiency with Excel/Sheets to manage reports
• A good understanding of current marketing trends

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

About PixelMath

61% of Grade 8 students in India can’t do simple mathematical division. Current math teaching methods are boring, haven’t evolved over the years and makes the kid lose interest- this gap only gets wider. We are on a mission to democratise quality math learning in India. PixelMath's core focus is on building a quality math learning product which not only improves the math skill of the student- but also makes the process super fun and enagaging.

We have customers from 10+ countries, while majority of them being from India. We are growing at a steady pace with love pouring in from the parent and student community for what we are building. We are looking for someone who wants to be a part of the much needed change in the math learning space in India and play a critical role in it's growth.

About the role

As a marketing manager, you will completely own the marketing channels of PixelMath. Your main objective as the Marketing Manager would be create and manage content which reaches the right people and increases the brand awareness.

This is a full-stack marketing role where you will take full control of of the marketing channels and execute on all fronts-

1. SEO- Improving the SEO of PixelMath by working on on-page and off-page SEO. You should be able to think about ideas for the kind of content we should publish.
2. Social Media- Create and publish content for Facebook and Instagram, build and increase engagement with the target audience.
3. Ads- Google AdWords + Facebook Ads
4. Community- Drive engagement in the existing community of students

Here is what we are looking for-

1. 2+ years of experience in managing social media channels and SEO
2. You can communicate your ideas clearly, both written and in verbal form
3. You are creative and possess high level of empathy
4. You like taking responsibility and complete ownership of your work

What you will you get at PixelMath 
1. Clearly defined objectives of what we want to achieve.
2. Immense learning opportunities while growing a brand from zero to one.
3. Your own space to plan and run your experiments.
4. Competitive salary and ESOP options.