Content Writer

• Expert understanding of On-page and Off-page SEO

• Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

• Develop and implement link building campaigns

• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

• Track, report, and analyze website analytics and PPC initiatives and campaigns.

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Perform ongoing keyword discovery, expansion and optimization.

• Research and analyze competitor advertising

Job Description-

• Writing, and editing engaging and compelling thought leadership articles for corporate leaders on LinkedIn & twitter.
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars.
• The tone has to be professional.

Requirements

• Experience: Fresher
• Ability to create innovative social media content.
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.

Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow. 

By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"

Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&;t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4

Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality

Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.

Not us. Here are some of our core values to give you a sense of who we are as a team:

• First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
• We’re all super chill. 
• Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
• Deadlines are a thing for us. We are super punctual.
• We know what we are working on and aren’t clueless.
• We’re more friends than colleagues.
• Monthly 1:1s with the founders where you can directly share & receive feedback.

Not convinced yet? Okay, here’s the fun stuff:

• Flexible leave policy. Yeah, it’s truly flexible. We trust you.
• We have a flexible remote work policy in India.  Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
• Annual workstations at exotic destinations. Subject to change and hitting milestones.
• Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.

• Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct extensive keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed depending on segment demand and change in keywords
• Streamline and manage content calendar
• Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun. 

• 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Attention to detail
• You are open to learning new stuff and avoid internal politics.(super important).
• You are humble, kind, and are open to feedback.(super duper important).

• Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
• Passionate about leveraging technology for supporting product delivery in the Hospitality space.
• Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
• Excellent leadership skills, including the ability to manage multiple assignments at a time.

Yes, we do have a process, and it’s simple.

• Step 1: You apply for the job.
• Step 2: Quick intro call with the founders.
• Step 3: Solve an assignment.
• Step 4: A round where we evaluate your assignment along with you.
• Step 5: One round of interviews to gauge if you are a good culture fit.
• Step 6: Job Offer (contingent on the above steps).
• Step 7: Welcome to the Quoality! 🙂

• Working towards organic search optimization and ROI maximisation
• Regularly performing thorough keywords research
• Identifying key SEO KPIs
• Monitoring redirects, click rate, bounce rate, and other KPIs
• Preparing and presenting reports regularly
• Identifying our buyer persona to better target identified audiences
• Identifying problems and deficiencies and implementing solutions in a timely manner
• Suggesting improvements in process and productivity optimization
• Collaborating with web developers and marketing team
• Staying up to date with the latest SEO and digital marketing trends and best practices

Desired Candidate Profile

• Core expertise in advanced SEO- including but not limited to on-page SEO, off-page SEO, brand signals, outreach & user experience
• Experience in copy & content optimization, content strategy, content marketing, content amplification, etc.
• Love for strategically a/b testing different things, collecting data, analyzing numbers, extracting insights & re-iterating the execution loop
• Understanding of basic web technologies like HTML, CSS & JavaScript
• Understanding of technical SEO
• Ability to suggest action items for improvement
• Understanding of data, numbers & their significance
• Ability to make simple & complex deductions
• Ability to make sense of data to make various kinds of direct or indirect interpretations & use that data to create simple highly actionable steps

We are looking for a Content Writer to join our Marketing team and enrich our websites with new blog posts, guides and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description" target="_blank">Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field

Job Description:

• Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
• Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

Technical Skills required:

• Working knowledge on prominent social media content updation dashboards.
• Understanding of key social media engagement metrices.
• Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.

Other requirements:

• Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
• Keenness to learn new things and grow.
• Good communication skills. May be required to speak to clients directly often.
• Ability to put across own PoV.
• Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
• Jovial and hardworking nature.