SEO Lead

About the Role:

We are seeking a dynamic Web Content Specialist, a professional who possesses expertise in web development, content management, and digital marketing. This role is ideal for individuals with experience in managing web applications, maintaining content on CMS platforms, and executing digital marketing strategies.

As our Web Content Specialist, you will be responsible for Web Content Creation and maintenance of various web applications, including our website and custom applications. You will ensure expert delivery and deployment of changes to our web portfolio, while maintaining brand standards, CMS policies, templates, and service level agreements (SLAs). Additionally, you will manage and maintain content on the CMS platform in alignment with our global marketing strategy, leveraging your experience in online content creation, HTML, CSS, and familiarity with UI/UX principles and Google Analytics.

Responsibilities:

• Be involved and part of a team that is responsible for the overall design, build, implementation and maintenance of various web applications including our website and custom applications.
• Ensuring expert delivery and deployment of changes to the Site portfolio, whilst taking ownership and responsibility for maintaining brand standards, CMS policies, templates, and SLA's
• Demonstrable success managing multiple priorities and directional changes in a deadline-driven environment.

Qualifications:

• Manage and maintain content on the CMS platform in alignment with global marketing strategy.
• 2+ years' experience in online content creation.
• 1+ years actively working with HTML, CSS.

Preferences:

• Background in UI/UX principles
• Background in Google Analytics

About InEvolution:

Founded in 2009, InEvolution is a dynamic and evolving firm specializing in back-office, operations, and customer support services. We are a globally oriented team committed to delivering quality services with cost efficiency.

Our ethos is to constantly adapt to the changing needs of the industry, effectively serving as an extension of our clients' teams. We specialize in alleviating operational burdens from organizational leaders, allowing them to focus on growth.

Our expertise spans across 24/7 client support, advanced technology utilization, proficient data management, and providing certified solutions. Our services include data hygiene, GDPR compliance, e-commerce campaign configuration, order management, reporting, sales support, and comprehensive customer support across various platforms. With our diverse experience in multiple business sectors, we offer robust solutions that cater to the unique needs of our clients.

https://inevolution.in/

Job Title: SEO Intern

Company: InternetSoft

Location: Pune

Working Hours: 2:00 PM to 11:00 PM

Duration: 3 Months Internship (Possibility of Full-Time Employment Based on

Performance)

Job Description:

InternetSoft is seeking a motivated and detail-oriented individual to join our team as an

SEO Intern. This is an exciting opportunity for someone passionate about digital

marketing and eager to gain hands-on experience in the field of Search Engine

Optimization.

Responsibilities:

Keyword Research:

● Conduct keyword research to identify potential target keywords for our

products/services.

● Analyze keyword competitiveness and trends to enhance website visibility.

On-Page Optimization:

● Assist in optimizing website content, meta-tags, and other on-page

elements for SEO best practices.

● Collaborate with content creators to ensure content aligns with SEO

strategies.

Off-Page Optimization:

● Support link-building initiatives through outreach and relationship building.

● Monitor and analyze backlink profiles to ensure a healthy link portfolio.

SEO Analytics:

● Utilize tools such as Google Analytics to track website performance.

● Generate and analyze SEO reports to measure the effectiveness of

optimization strategies.

Competitor Analysis:

● Conduct regular competitor analysis to identify opportunities for

improvement.

● Stay updated on industry trends and algorithm changes.

Technical SEO:

● Work on technical aspects of SEO, including website structure, redirects,

and site speed.

● Collaborate with the development team to implement SEO-friendly

changes.

Qualifications:

● Currently pursuing or recently completed a degree in Marketing, Business, or

related field.

● Basic understanding of SEO principles and best practices.

● Strong analytical and problem-solving skills.

● Excellent written and verbal communication skills.

● Familiarity with SEO tools such as Google Analytics, SEMrush, or Moz is a plus.

Working Hours:

The working hours for this position are from 2:00 PM to 11:00 PM.

Internship Duration:

This is a 3-month internship position. Successful interns may have the opportunity for

full-time employment based on performance.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

We are looking for an enthusiastic business development Trainee who is passionate about

meeting new people and building conversations. Candidates must be willing to make cold

calls, write cold emails and work with our team of talented business developers to take our

products to our future clients.

What You Need for this Position

• Students pursuing any Bachelor’s or higher degree in any subject
• Must be proficient in using MS Office (MS-Word, MS-Excel, MS-PPT)
• Must have good communication, strong convincing skills, and fire in the belly attitude
• Must have good business acumen, effective presentation, and negotiation skills
• Proven ability to work independently and self-driven for performance
• Must be aggressive and dynamic with a good attitude
• Must have a zeal to research, learn and grow
• Must be self-motivated and have the ability to perform under pressure

What You Will Be Doing

• 
  
• Making cold calls & writing cold emails to generate sales and target new clients
• Contributing to branding and sales promotion of the company
• Explore, build and manage new business partnerships
• Coming up with new business development ideas
• Visiting potential prospects on the field to demonstrate our products and services
• Responsible for partner onboarding for our products and services
• Develop proposals, presentations, partnership documents, and other sales enablement
• documents for different partnership opportunities

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)

We are looking for an SEO Specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. 

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities

• Develop and execute successful SEO strategies
• Manage a team of SEO Specialists
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

Requirements

• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude