16+ SEO & SEM Jobs in Kolkata | SEO & SEM Job openings in Kolkata

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

We are looking for a highly skilled and experienced Google Ads Expert to join our marketing team. As a Google Ads Expert, you will be responsible for developing and implementing effective Google Ads campaigns to drive targeted traffic, generate leads, and increase conversions. Your in-depth knowledge of Google Ads and experience in opƟmizing campaigns will contribute to the success of our digital marketing efforts. 

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

• Build web applications with web development best practices
• Transform app designs into front-end code with HTML, CSS, and JavaScript
• Work with back-end developers to integrate UI components with APIs and databases
• Gather and refine specifications and requirements based on technical requirements or UX design 
• Debug errors, troubleshoot issues, and perform routine performance optimizations
• On-site search engine optimization (SEO)
• Write high-quality, scalable, and reusable code
• Stay plugged into emerging technologies and industry trends

We are looking for a Content writer a technical content writer responsible for creating high-quality content that effectively communicates complex technical information to a variety of audiences.

This role requires a deep understanding of technical concepts, excellent writing skills, and the ability to translate technical jargon into plain language that is easily understood by non-technical audiences.

Key responsibilities of a technical content writer include:

·        Research technical topics and stay up-to-date with industry trends and developments.

·        Developing a deep understanding of the target audience and creating content that speaks to their needs and interests.

·        Creating original content, such as blog posts, whitepapers, case studies, and technical documentation.

·        Collaborating with subject matter experts to ensure the accuracy and relevance of content.

·        Editing and proofreading content to ensure clarity, accuracy, and consistency.

·        Optimizing content for search engines and ensuring that it adheres to best practices for SEO.

·        Managing content calendars and ensuring that deadlines are met.

·        Analyzing the performance of content and making data-driven decisions to improve content effectiveness.

·        Communicating complex technical concepts clearly, concisely, and engagingly.

·        Staying up-to-date with the latest content creation tools and technologies.

Qualifications:

·         Bachelor's degree in a relevant field, such as technical writing, computer science, or engineering.

Experience:

·        Proven 2-3 years of experience as a technical writer or similar role

·        Experience with content management systems and other content creation tools.

·        Experience in a technical writing or content creation role is preferred.

Skills:

·        Strong writing and editing skills, with the ability to write clear, concise, and engaging content.

·        Excellent research skills and the ability to learn new technical concepts quickly.

·        Knowledge of SEO best practices and the ability to optimize content for search engines.

·        Familiarity with programming languages and software development methodologies.

·        Attention to detail and a commitment to producing high-quality content.

·        Strong communication and collaboration skills.

·        Ability to work independently and manage multiple projects simultaneously.

• Excellent LSI-based content writing, editing, and proofreading skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and ability to adhere to tight deadlines.
• Familiarity with SEO, digital marketing strategies, WEB 3.0, WEB 2.0, brand storytelling, SEO friendly website consulting.

   Company Benefits

·        PF,ESI.

·        Fun Friday.

·        Team Lunch.

·        Birthday Celebration.

·        Annual Party.

·        RNR Program.

·        Joining Bonus for immediate joiners.

1. Research, Implementing, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

At CLIRNET, we want to empower Doctors with progressive tools and services to deliver quality patient care which is accessible, affordable and equitable. CLIRNET is already a leader in this space, with over 2 Lakh registered physicians regularly using the platform. CLIRNET is now building a product in the video streaming OTT space for knowledge delivery. This position will have a role in ideating, researching and giving shape to this video streaming OTT platform.

Objectives of this Role :

- Drive the product planning process across cross-functional teams of the company

- Analyze product requirements and develop appropriate programs to ensure they're successful achieved

- Develop, implement, and maintain product timelines across multiple departments

- Appraise new product ideas and strategize appropriate to-market plans

Daily and Monthly Responsibilities :

- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch

- Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams

- Manage the product development process from conception through design, build, release, analysis, and iteration

- Be a critical voice of the user within CLIRNET.

- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

- Analyze market data to develop marketing strategies, and define product objectives for effective marketing communications plans

- Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization

Skills and Qualifications :

- 2-4 years of experience in product in a B2C consumer internet company with a background in technical product management or web engineering.

- Strong quantitative capabilities, and experience using analytics platforms to understand product usability.

- Familiarity with APIs, documentation, web system architecture

- An understanding of what makes for good user experience and beautiful design.

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.