Responsibilities
- Analyze organic search landscapes to discover opportunities that may drive valuable traffic
- Help keep our pages SEO optimized for mobile users and search performance
- Perform extensive keyword research and product listing audits to put forth optimized content regularly
- Grow into an SEO leader, taking additional responsibilities as and when needed
- Conduct competitive site analysis
- Monitor SEO impact with key metrics
- Develop and implement link building strategies
- Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
- Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords
Skills
- Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
- Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
- Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
- Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
- Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player
Subodh Popalwar
Software Engineer, Memorres
About Cirtru - Circles of Trust
Cirtru is a proptech startup for the USA. We have previously raised one round of funding but we are self sustainable since the last few years. Our team operates out of Mumbai (Goregaon East) and we are hiring across the board. Note that our positions are full time and we expect you to work from office, at least most of the days.
Similar jobs
Digital marketing encompasses various roles and responsibilities, including:
1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.
2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels.
3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility.
4. Social Media Manager: Managing and executing social media campaigns across platforms.
5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences.
6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads.
7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.
8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions.
9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.
10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.
11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.
12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.
13. Mobile Marketing Specialist: online sales platforms.
15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.
Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.
Appitsimple is an organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.
Check: Software Suggest: https://www.softwaresuggest.com/
Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.
Here, at SoftwareSuggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.
-Monthly traffic of over 300000 unique visitors
-12794 software listed across 425 categories
-357,551 businesses (and counting!) have used SoftwareSuggest to find the perfect software for their exact requirement
Job Description
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success
-Plan, develop and implement our SEO strategy
-Work towards organic search optimization and ROI maximization
-Regularly perform thorough keywords research
-Identify key SEO KPIs
-Monitor redirects, click rate, bounce rate, and other KPIs
-Prepare and present reports regularly
-Identify our buyer persona to better target identified audiences
-Identify problems and deficiencies and implement solutions in a timely manner
-Suggest improvements in process and productivity optimization
-Collaborate with web developers and marketing team
-Stay up to date with the latest SEO and digital marketing latest trends and best practices
SEO Manager requirements and qualifications
-5 years of experience as SEO Manager or similar role
-5 years of experience in planning and implementing a successful SEO strategy
-Proven success in SEO
-3 years of experience in web analytics, marketing, and business development
-Expertise in A/B and other testing methods
-In-depth knowledge of research principles and methods and experience in analyzing data
-Sense of ownership and pride in your performance and its impact on the company’s success
-Critical thinker and problem-solving skills
-Team player
-Good time-management skills
-Great interpersonal and communication skills
We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills. Should be aware of below activities.
- Proficient in On Page and Off page Optimization.
- Able to run Google Ad words Campaign.
- Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
- Preference for those who can handle the content part on their own on website and social media portal.
- Planning of keywords and Campaign.
- Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
- Work with web developers and marketing teams to properly implement SEO best practices.
- WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
- Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
- The creation of on-page, off-page, and local SEO strategies for clients in various industries.
Google AnalyticsPrimary Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
- Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
- Plan, implement and measure experiments and conversion tests.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
- Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
- Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
- Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.
These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.
Additional Responsibilities
In addition to the primary responsibilities, a digital marketing manager may also be responsible for:
- Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
- Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
- Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
- Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.
These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.
Responsibilities
- Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyses content marketing metrics and make changes as needed.
- Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
- SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
- Excellent verbal and written communication skills
Qualifications
Any Graduate/Post Graduate
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals by building strong marketing campaigns.
Responsibilities
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Keeping an eye on your competitors' online activity
- Creating reports to assess the effectiveness of the company's digital marketing efforts
- Performing keyword research to see which words will appeal to various populations
- Most importantly, create organic campaigns to drive engagement and brand awareness.
- Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.
Requirements and skills
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid knowledge of SAAS, CRM tools.
- Solid computer skills, including MS Excel, web analytics and Google Adwords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
Google AnalyticsAbout JustCall-
JustCall is a VC backed, award winning anytime, anywhere, any device phone system for sales and support teams. Trusted by 6000 customers globally including Domino’s, Google, Walmart, Jaguar, Cloud Kitchens, AIG. It takes seconds to get phone numbers in 70 countries and start making or receiving calls. Companies around the globe use JustCall to build stronger relationships with their customers and change the way they do business
About Role & You :-
- Should be Passionate about SEO and its contribution in growing a business
- Have 2 years of experience in handling end-to-end SEO for a brand or clients
- Ability to operate individually and with a team
- In-depth expertise in configuring & managing all aspects of Google Analytics & Google Tag Manager
- In-depth expertise in utilizing tools across technical audit, on-page, keyword research, content analysis, rank tracking & link building
- Ability to partner with Content Marketing team to develop content strategies for search opportunity, keyword analysis, and audience intent
- Ability to communicate effectively with various teams, internal & external stakeholders about the strategy, on-going execution & reporting of key metrics
- Ability to operate with minimal supervision
- Ability to keep a keen eye on competition & industry
- Ability to work with external vendors from a content & link building perspective
- Build relationships with publishers relevant to our business
- Proven experience in B2B or SAAS or E-commerce or Agency would be an added advantage
- Knowledge in conversion, and online customer acquisition
- Keep abreast of SEO trends, algorithm updates, and best practices
Google Analytics
Follow CutshortSubodh Popalwar
Software Engineer, Memorres