Media Planning Lead

Digital marketing encompasses various roles and responsibilities, including: 

 1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.

 2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels. 

 3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility. 

 4. Social Media Manager: Managing and executing social media campaigns across platforms.

 5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences. 

 6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads. 

 7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.

 8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions. 

 9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.

 10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.

 11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.

 12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.

 13. Mobile Marketing Specialist: online sales platforms.

 15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.

should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads. 

-should be good enough in market and trend research. 

-should have good interaction with the team and  their capabilities. 

- should be able to acknowledge and train the team on the latest trends and keep the team motivated. 

-very good communication skills to interact with clients. 

-be in continuous engagement with the clients and understand their views

Saviom is a world leader in resource management software with a client base across the USA, Australia, Canada, UK, Europe, and many other countries. Many of our customers are Fortune 500 companies such as Fujitsu, Siemens, Alix Partners, Konica Minolta, and many more.  

Saviom has offices in Sydney, Vadodara, and London and is expanding its team into Bengaluru to bring in its first members to its growing marketing team.  Saviom operates under the name of Alphatech Software and PMentire Solution in India. To support our engineers who build great products and contribute to our growth, we’re looking to add a Digital Marketing Associate to our existing team. 

We are looking for a candidate who has a background in executing digital marketing strategies to achieve lead generation and branding goals. Please apply if you fit the experiences and skill criteria listed below. 

Primary Responsibilities 

• Plan and execute digital marketing activities, including SEO/SEM, email, social media and display advertising campaigns. Adopt SEO best practices across all content generated. 
• Collaborate with internal and external teams to create guest posts, emails, and webinars to drive engagement. 
• Utilize Google Analytics to periodically measure and report the performance of all digital marketing campaigns. 
• Maintain and update the marketing database to execute email marketing campaigns. 
• Support presales and marketing departments on their business-as-usual activities. 

  Experience and Skills 

• 0-1-year experience 
• Proficiency in MS office 
• Ability to work under short deadlines. 
• Strong time management skills to effectively juggle several projects at once 
• Potential to work both collaboratively and independently in a fast-paced environment. 
• Understanding the B2B marketing process will be a plus 
• Must be a quick learner and an enthusiastic team player 
• Fluent and conversant in Business English 
• Freshers are also encouraged to apply 

Why Saviom? 

• The compensation & salary will not be a constraint for deserving candidates. 
• We encourage working mothers to apply who want to make a comeback after a sabbatical. 

What to Expect from Us? 

• A dynamic team and an inclusive, encouraging work culture 
• Creative responsibilities have a direct impact on the company’s marketing efforts. You won’t be another cog in a machine. 

Website - www.saviom.com

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

Ideal Candidate

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

II. YOUR RESPONSIBILITIES

• Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with the Account Manager and creative teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Build trust with clients’ POCs and Digital Leads.
• Ability to represent the agency in account reviews and performance meetings
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
• Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

III. ABOUT YOU

- Professional / Academic Requirements

• 2+ years of relevant work experience in Paid media
• A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

• Expert level command over Google Ads, Facebook/Instagram ads
• Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
• Master of decoding trends and analytics from data
• Proficient with the MS Office Software (PowerPoint, Excel)
• Superior communication and presentation skills
• Creative & Strategic thinking
• Up-to-date on creative and market trends

Marketing Manager:

Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7  years of experience.  In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.  

Roles and Responsibilities: 

• Develops and implements strategic marketing plans (International & Domestic) for the company.
• QualifiedRevenue generating Leads through various marketing activities:
  • Digital marketing campaigns.
  • Social media.
  • SEO and superior web presence.
• Prior experience of marketing for IT/ITES businessis a must.
• Messaging, communication to be crystalized and executed in helping generate revenue.
• Build content around the product / service to be pushed across channels.
• Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
• Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.

Location: Noida