Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
Lead requirements gathering and solution design
Communicate project outcomes to internal project stakeholders
Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
Creating nurture journeys through Engagement Studio
Should know how to setup custom email preference centre and unsubscribe pages
Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

At least 2 years’ experience in delivering Salesforce or marketing automation projects
Successfully completed at least two Pardot implementations
At least 2 years’ experience working hands-on with Pardot
Certified Pardot Specialist
Certified Pardot Consultant
At least 2 years B2B marketing experience

Desirable:

B2B Marketing Agency experience
A University degree in Marketing or Tech-related subject
Certified Salesforce Administrator
Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
Experience using the Pardot API to integrate third-party systems.
Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
Experience with Google Analytics, SEO, PPC, Social Media marketing.
Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

B2B Marketing experience either client-side or agency
Has a ‘can-do’ attitude and a good team player.
Excellent communication skills, written and verbal
Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
Adept at communicating with the business, technical & user communities.
Versatile and easily adaptable to changing workloads. Being agile is key!
Ability to work both autonomously and collaboratively.
Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

Responsibilities

Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
Lead requirements gathering and solution design
Communicate project outcomes to internal project stakeholders
Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
Creating nurture journeys through Engagement Studio
Should know how to setup custom email preference centre and unsubscribe pages
Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

At least 2 years’ experience in delivering Salesforce or marketing automation projects
Successfully completed at least two Pardot implementations
At least 2 years’ experience working hands-on with Pardot
Certified Pardot Specialist
Certified Pardot Consultant
At least 2 years B2B marketing experience

Desirable:

B2B Marketing Agency experience
A University degree in Marketing or Tech-related subject
Certified Salesforce Administrator
Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
Experience using the Pardot API to integrate third-party systems.
Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
Experience with Google Analytics, SEO, PPC, Social Media marketing.
Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

B2B Marketing experience either client-side or agency
Has a ‘can-do’ attitude and a good team player.
Excellent communication skills, written and verbal
Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
Adept at communicating with the business, technical & user communities.
Versatile and easily adaptable to changing workloads. Being agile is key!
Ability to work both autonomously and collaboratively.
Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

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About Laqshya Media Pvt

Founded :

1997

Type

Size

Stage

About

Laqshya Media Group is a comprehensive marketing communications group in India that primarily operates in outdoor, events, and digital ecosystem. It solves the problems of businesses looking to promote their brand through various marketing channels. The company has been in operation since 1997 and has over 410 professionals across 22 offices.

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Hi,

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Linux/Unix

Marketing Strategy

Pepipost is a transactional ESP growing at exponential speed, with 2500+ clients spread across 15+ countries. Pepipost is built on a philosophy to build a clean ecosystem for email marketers, which encourages good marketers turn into great ones. To keep our Email Ecosystem clean, Deliverability Specialists churn mountains of email data, segregate the good ones from bad ones, hunt down spammers, offer strategic consulting to marketers, enforce AUP and serve as advocates for good email, at-large. As a Deliverability Specialist, a typical day might include the following: - Run a quality check on entire infra, ensure that everything is smooth. - Monitor inbox placement for customers. - Enforce Email standards like SPF, DKIM and DMARC for all new clients. - Analyze performance and advice clients on best practices of email sending and enforce them. - Be up to date with global email trends, and implement them within the system. - Tracking and correcting DNSBL listings and other ISP blocks. - Designing and running tests on Email Deliverability. - Applying, Testing and verifying Feedback Loops. - Maintaining DNS and MTAs. This job might be for you if: You enjoy solving problems. You love to take on difficult challenges and finding creative solutions. You don't get flustered easily. If you don't know the answer, you dig until you find it. You like helping people. You get a kick out of getting people into "Aha!" moments. You are patient, level-headed and MS Dhoni-grade cool under pressure. Teaching someone something new makes you feel warm and fuzzy inside. You pay attention to the details. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch. You think on your feet. You like learning new things, and you can learn quickly. When things change, you know how to roll with the punches. You communicate clearly. You write well. You speak eloquently. You can explain just about anything to anyone, and you are comfortable communicating in writing and on the phone. You are motivated and driven. You volunteer for new challenges without waiting to be asked. You are going to take ownership of the time you spend with us and truly make a difference. To land this gig, you need to have some experience in email deliverability and/or antispam, Linux, DNS Management, Database knowledge and client consulting. Scripting proficiency is an added advantage. If you fit in to the role, reach me : chaitu (at) pepipost.com

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