Education Counselor / Sr. Education Counselor

• Build performant frontend features using React and Next.js.
• Drive UI architecture decisions to support A/B testing and analytics tracking.
• Implement pixel-perfect designs in collaboration with Design and Product teams..
• Contribute to performance baselining and monitoring for web/mobile platforms.
• Ensure seamless experiences across browsers and devices.
• Own CI/CD workflows for frontend deployment and observability.

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Role Objectives 

• Participate in complex design and software development tasks within an appropriate schedule, task, and quality guidelines set in conjunction with the Senior Platform Specialists and Platform Architect  

• Hands-on development and implementation of solutions including configuration of our platform components and custom development 

• Tasks associated with testing and documentation of solution implemented 

Academic Qualification
B.E/B.Tech/MCA in computer science Engineering or a related field. 

Experience Profile  

4 to 10 years of experience in development or platform implementations. 

Required Technical Skillset for Java Development
Java/J2EE, HTML, CSS. JavaScript, SQL, Servlets, Spring Boot, Hibernate, Web services, SOAP, Restful API

Good to have:
Knowledge in Liferay themes & hooks, Ant, Maven, CI/CD, AWS/GCP/Azure, Docker experience 

Must be capable of coding and unit testing their own code
Team player with good interpersonal skills
Should have strong analytical skills                                                     
Good communication skills
Capable of juggling several priorities and delivering results on time in a high-pressure, dynamic environment.

We are establishing infrastructure for internal and external reporting using Tableau and are looking for someone with experience building visualizations and dashboards in Tableau and using Tableau Server to deliver them to internal and external users. 

Required Experience 

• Implementation of interactive visualizations using Tableau Desktop  
• Integration with Tableau Server and support of production dashboards and embedded reports with it 

• Writing and optimization of SQL queries  
• Proficient in Python including the use of Pandas and numpy libraries to perform data exploration and analysis 
• 3  years of experience working as a Software Engineer / Senior Software Engineer 
• Bachelors in Engineering – can be Electronic and comm , Computer , IT  
• Well versed with Basic Data Structures Algorithms and system design 

• Should be capable of working well in a team – and should possess very good communication skills 
• Self-motivated and fun to work with and organized 
• Productive and efficient working remotely 
• Test driven mindset with a knack for finding issues and problems at earlier stages of development 
• Interest in learning and picking up a wide range of cutting edge technologies 

• Should be curious and interested in learning some Data science related concepts and domain knowledge 
• Work alongside other engineers on the team to elevate technology and consistently apply best practices 

Highly Desirable 

• Data Analytics 

• Experience in AWS cloud or any cloud technologies 
• Experience in BigData technologies and streaming like – pyspark, kafka is a big plus 
• Shell scripting  
• Preferred tech stack – Python, Rest API, Microservices, Flask/Fast API, pandas, numpy, linux, shell scripting, Airflow, pyspark 
• Has a strong backend experience – and worked with Microservices and Rest API’s - Flask, FastAPI, Databases Relational and Non-relational 

Desired Candidate Profile

• 1- 2 Years of experience
• Good communication skills    

As a senior software engineer, you will contribute to our end-to-end supply chain platform. You'll work with all key stakeholders to deliver scalable, maintainable backend code and work with frontend developers to deliver amazing user experiences. We are building a design and process-centric culture where you'll play a key role in the implementation of the foundation of all our systems. Up for a challenge?

You are:

• A self-starter with a sense of what it takes to be successful as a team
• An agile - welcome change, do as little as possible and embrace continuous delivery
• Conscious about how quality is carried through from the UI to all layers underneath
• Opinionated, but flexible to accommodate the big picture

Responsibilities

• Analyze requirements, provide estimates and deliver code in an agile setup
• Stay on top of all owned work and raise red flags as early as possible
• Define the architecture, best practices, and coding standards
• Support continuous technical improvement by investigating alternatives and technologies and present them for architectural review 
• Motivate team members, coach junior members, and extend goodwill to other employees