Business Developer

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Job Summary

We are looking for a highly motivated and innovative Business Development Associate to join our team. The ideal candidate will identify new business opportunities, conduct market research, build and maintain client relationships, and collaborate with internal teams. You'll play a key role in bridging the gap between clients and the organization, driving growth, and ensuring our offerings align with client needs.

Must have skills

• Seeking freshers to those with up to 2 years of experience.
• Excellent customer service and sales skills.
• Strong verbal and written communicator. 
• Excellent presentation skills. 
• Proficiency in Microsoft Office.

Roles and Responsibilities

• Identify and target potential customers to generate new sales opportunities.
• Initiate contact with prospective clients through calls, emails, and social media to establish connections and schedule meetings.
• Cultivate and maintain strong relationships with both new and existing customers.
• Understand customer needs and provide customized solutions that align with their purchasing goals.
• Create and present engaging presentations and proposals to potential customers.
• Negotiate terms and close sales to achieve or surpass sales targets, focusing on stock placement subscriptions.
• Conduct market research to stay informed about industry trends, competitors, and potential growth areas in B2C sales.
• Analyze sales data and market trends to identify new opportunities for expanding the business.
• Collaborate with marketing and product development teams to ensure business development efforts align with overall company strategy.
• Gather feedback and insights from customers to help refine product offerings and marketing strategies.
• Monitor and report on key performance indicators (KPIs) related to business development and sales activities.
• Prepare regular reports for management to review progress and outcomes.

Key Responsibilities:

1. Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives 

2.Telugu & Kannada language candidates are more preferable with good english proficiency 

3 . Develop a sales strategy to achieve organizational sales goals and revenues 

4. Sales Closure of hair and skin clients 

5. Responsible for driving consultation to Location allotted 

6. Develop and implement new sales initiatives, strategies and programs. 

7. Contacting potential client via email or phone to establish rapport and set up meetings 

8. Developing sales goals for the team and ensuring they are met 

9. Negotiating on phone, email or in-person 

10. To provide report and feedback to upper management about what is and is not working 

11. To provide detailed report and feedback to upper management 

12. Extensive Follow-up for the Clients allotted 

13. Giving client good client experience

Description

Zycus is looking for a Meanstack/Mernstack Developer, who is motivated to combine the art of design with the art of programming. Responsibilities include implementing visual elements and their behavior with user interactions.. You will also be playing an active role on front end as well as backend development, and defining how the application looks and functions. We are looking for candidates with strong experience in MongoDB, Express.js, Angular, Node.js, Javascript, HTML, CSS, Jquery, Ajax. If you are a Mean Stack or full stack developer with a strong technical experience, then you could be the best fit for the role!

Roles & Responsibilities

· Creating Apps by working on all layers of architecture Understanding the flow of code and how it interacts with different components.

· Creating technical design documents by understanding requirements, and product objectives.

· Writing effective Unit tests

· Good analytical skills and innovative mind.

· Source code management.

· Excellent communication skills.

Requirements

· Total experience of 5 - 8 years

· Experience on Mean Stack/Mernstack (MongoDB, Express.js, Angular, Node.js)

· Strong understanding of JavaScript, object-oriented JS, its quirks, and workarounds·

· Strong hands on experience in JavaScript· Strong proficiency with JavaScript or CoffeeScript depending on your technology stack.·

· Good understanding of server-side CSS preprocessors such as Stylus, Less·

· Basic understanding of web markup, including HTML5 and CSS3· Good understanding of asynchronous request handling, partial page updates, JQuery, and AJAX·

· Proficient understanding of cross-browser compatibility issues and ways to work around such issues· Familiarity with JavaScript module loaders, such as Require.js and AMD·

· Proficient understanding of code versioning tools, such as SVN· Good understanding of browser rendering behaviour and performance

· Key Programming Skills: MEAN stack, full stack, Angular, Java, HTML/CSS, Javascript, Bootstrap.

· Experience working with Rest based APIs

Five Reasons Why You Should Join Zycus

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.

3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization

4. Get a Global Exposure: You get to work and deal with our global customers.

5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

Job description:

• We are looking for a young and dynamic QA Intern to join our QA team and help plan testing efforts, execute test scripts, and help with installation testing, software, and web testing.

Your Roles and Responsibilities:

• Basic troubleshooting and analytical skills
• Good verbal and written communication skills (Documentation Skills)
• Attention to detail is important
• Must be proficient with computers
• Basic knowledge of software is required
• The ability to test software and question features or behavior is desirable.

You should have:

• BTech/B.E or relevant degree in Computer Science

Company Background

Zimyo HRMS (A product of Zimyo | www.zimyo.com), is one of the fastest-growing employee experience platforms in the world serving over 1000+ organizations and empowering over 200,000+ employees through our SaaS-based HRMS and Benefits Platform. We help organizations streamline their entire HR and Payroll processes, with a particular focus on helping their employees with financial solutions like salary advances, personal loans, health insurance, etc.

We are a team of Product Management and FinTech honchos & alumni of distinguished institutions (IIT/IIM/ICAI) and we are building something at the cutting edge of HR & FinTech Universe (Embedded Finance is the word)! We have most recently raised Series A funding from IndiaMart and BeeNext and looking to expand our team.

We are building something that is unique, real, and Impactful. If you carry a similar passion, we'd love to hear from you!

• Strong experience in Android UI development,
• Expertise in API implementation
• Experience in using GMAPS, FIREBASE, SQLlite
• Familiar with Android & its related technologies like Android SDK, Java.
• Experience with GIT, XML, JSON & Web Services.