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Pardot Specialist
Laqshya Media Pvt's logo

Pardot Specialist

1 - 12 yrs
₹2L - ₹9L / yr
Mumbai
Skills
pardot
Salesforce
Email Marketing
Drift Marketing

Responsibilities

  • Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
  • Lead requirements gathering and solution design
  • Communicate project outcomes to internal project stakeholders
  • Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
  • Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
  • Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
  • Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
  • Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
  • Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
  • Creating nurture journeys through Engagement Studio
  • Should know how to setup custom email preference centre and unsubscribe pages
  • Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

 

Required Qualifications and Background

  • At least 2 years’ experience in delivering Salesforce or marketing automation projects
  • Successfully completed at least two Pardot implementations
  • At least 2 years’ experience working hands-on with Pardot
  • Certified Pardot Specialist
  • Certified Pardot Consultant
  • At least 2 years B2B marketing experience

 

Desirable:

  • B2B Marketing Agency experience
  • A University degree in Marketing or Tech-related subject
  • Certified Salesforce Administrator
  • Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
  • Experience using the Pardot API to integrate third-party systems.
  • Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
  • Experience with Google Analytics, SEO, PPC, Social Media marketing.
  • Active in the Salesforce Trailblazer community.

 

Knowledge, Skills, and Abilities

  • B2B Marketing experience either client-side or agency
  • Has a ‘can-do’ attitude and a good team player.
  • Excellent communication skills, written and verbal
  • Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
  • Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
  • Adept at communicating with the business, technical & user communities.
  • Versatile and easily adaptable to changing workloads. Being agile is key!
  • Ability to work both autonomously and collaboratively.
  • Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Laqshya Media Pvt

Founded :
1997
Type
Size
Stage
About
Laqshya Media Group is a comprehensive marketing communications group in India that primarily operates in outdoor, events, and digital ecosystem. It solves the problems of businesses looking to promote their brand through various marketing channels. The company has been in operation since 1997 and has over 410 professionals across 22 offices.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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