50+ Web Analytics Jobs in India

The ideal candidate should be:

• Data literate and a technology enthusiast: you should have an active interest in staying

up-to-date on the latest technology trends and what this might mean for business use

• An agile thinker - with the ability to think both clearly and quickly

• A skilled verbal and visual communicator - you should enjoy writing strategic decks and

presenting them

• Tuned in to the creative process and a champion of creative ideas, making sure they are on brand and deliverable in the client context

• A positive relationship-builder with internal stakeholders and clients and be confident about leading conversations and making things happen

• Experienced in working on global or pan-market brands with a strong interest and the desire to immerse yourself strategically in other cultures.

• Confident discussing business issues and understanding of commercial imperatives

• Hands-on in delivery when needed, but also able to brief and lead a project team

• An expert in common platforms such as Wordpress, Webflow, Figma, AEM, Wix, and able to advise clients on the pros/cons of these.

• Proactively engaging with emerging technologies, including AI, and the role they may play in brand experience.

• Have a technical understanding of brand experience extending beyond website and into other channels.

Hands-on approach and the following activities will be a reality of the role:

• Research and audit existing client digital platforms/ecosystems in terms of UX/UI, and compare to competitors/peers

• Collect and interpret data from platforms like Google Analytics, Adobe Analytics, and social media listening tools (e.g. Meltwater) to inform strategic decision-making

• Stakeholder engagement: interviews and discovery workshops with diverse teams of client stakeholders (including C-suite)

• Content analysis and content strategy/recommendations

• Presentation of insights, opportunities and recommendations, translating sometimes complex data into actionable insights that can guide clients on how to optimize their digital presence and marketing efforts

• Development of digital strategy including information architecture, user journey mapping and content strategy

• Development of digital experience and communication strategies that may include messaging, content, social media, email marketing, SEO/SEM, and paid media

• Research into emerging trends in data science and analytics, remaining up-to-speed with the latest tools and methodologies

• Collaboration with our design team to ensure digital brand strategies are delivered to a high quality across all channels and platforms

• Creation of measurement frameworks and KPIs to evaluate the effectiveness of digital brand / website strategies and make data-driven recommendations for optimization

• Experimentation into emerging technologies to take the lead on developing new products around these to solve client challenges or improve existing services/products

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Job Description: We are seeking a dynamic and experienced Digital Marketing Trainer to join us. The Digital Marketing Trainer will be responsible for designing and delivering comprehensive training sessions on various aspects of digital marketing to our students.

Responsibilities:

• Design and develop digital marketing training programs, workshops, and materials based on industry best practices and emerging trends.
• Conduct engaging and informative training sessions on topics including but not limited to:
• Search Engine Optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing (SMM)
• Content marketing
• Email marketing
• Digital analytics and reporting
• Provide hands-on training and practical assignments to enhance participants' understanding and application of digital marketing strategies.
• Assess and evaluate participants' performance and progress throughout the training programs.
• Stay updated with the latest digital marketing trends, tools, and technologies, and incorporate them into training programs as appropriate.
• Mentor and support participants in applying digital marketing concepts to real-world projects and campaigns.

Requirements:

• Proven experience of at least 5 years as a Digital Marketing Trainer or similar role, with a strong background in digital marketing strategies and techniques.
• In-depth knowledge of SEO, PPC, social media platforms, email marketing tools, and digital analytics.
• Excellent presentation and communication skills, with the ability to explain complex digital marketing concepts effectively.
• Hands-on experience in managing digital marketing campaigns and projects across multiple platforms.
• Ability to inspire and motivate learners, fostering a collaborative and supportive learning environment.
• Bachelor’s degree in Marketing, Communications, or a related field. Additional certifications in digital marketing (e.g., Google Ads, Google Analytics) will be advantageous.
• Prior experience in curriculum development or instructional design is a plus.

Application Process: Interested candidates are encouraged to submit their resume.

Company Description

Gencosys Technologies Pvt. Ltd. is a leading Information Technology company with a strong presence and customer base in South Asia, Middle East and Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America. We provide comprehensive IT support and solutions to businesses in various industries.

Role Description

This is a full-time on-site role for a Search Engine Optimization Specialist at our Lucknow location. The Specialist will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO techniques to improve website rankings and visibility.

Qualifications

• Keyword Research and SEO Audits
• Link Building and Web Analytics
• On-Page SEO
• Experience in optimizing websites for search engines
• Understanding of SEO best practices and industry trends
• Proficiency in web analytics tools and SEO software
• Familiarity with HTML, CSS, and JavaScript
• Excellent analytical and problem-solving skills
• Strong communication and collaboration abilities
• Bachelor's degree in Marketing, Computer Science, or related field

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

Digital Marketing Intern

0-2 Years experience

Job Location: Bangalore

Degree in Marketing/Communications/Public Relations/Journalism

Description:

Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.

Role & Responsibilities:

• Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
• Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
• Monitor email campaign performance, analyze results, and suggest improvements
• Support SEO efforts by conducting keyword research and optimizing website content
• Assist in improving website performance and user experience (UX) to drive organic traffic
• Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
• Generate regular reports and provide insights to optimize marketing strategies
• Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
• Assist in managing online advertising efforts, if applicable
• Stay updated on digital marketing trends, industry news, and best practices
• Share insights with the team to adapt strategies accordingly

Must have Skills:

• Strong written and verbal communication skills
• Detail-oriented with critical thinking skills
• Understanding of SEO techniques and best practices
• Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
• WordPress basics are very important
• Keyword research experience is a must-have
• Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have

Responsibilities

·       Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)

·       Set up and optimize company pages within each platform to increase the visibility of company’s social content

·       Develop, implement and manage the company’s social media strategy

·       Manage and oversee social media content

·       Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.

·       Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.

·       Suggest and implement new features to develop brand awareness, like promotions and competitions.

·       Stay up-to-date with current technologies and trends in social media, design tools and applications.

·       Monitor and evaluate performance across the company's social channels in order to improve engagement.

·       Execute quarterly marketing plans to meet overall business targets.

Education & Knowledge Desired

·       2 years of experience in online marketing, advertising or communication

·       Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube

·       Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required

·       Excellent creative writing skills

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

About us : 

QI Spine is a disruptive Health Tech player that is solving the world’s Spine Care problem through Data Intelligence.

In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in the most efficient and long-lasting approach.

Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, and Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.

Website: https://www.qispine.com/

Role & Responsibilities:

• Ownership of all performance marketing initiatives and campaigns, including planning, execution, optimization, and reporting.

• Manage and coordinate with internal and external stakeholders to ensure successful execution of campaigns.

• Daily/weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.

• Experience in handling large budgets and ability to optimize spends for best ROI.

• Experience in handling both in-house and agency campaigns

• Work closely with creative team to co-create compelling and effective creative outputs.

• Analyze campaign data to provide insights and recommendations to improve performance.

• Conduct A/B testing and experimentation across channels to drive incremental growth.

• Stay up-to-date with emerging trends and best practices in performance marketing, and bring new ideas to the table.

About role:

A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.

Roles & responsibilities:

·       Research industry-related topics (combining online sources, interviews and studies)

·       Write clear marketing copy/content to promote our products/services.

·       Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans

·       Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers

·       Conduct simple keyword research and use SEO guidelines to increase web traffic

·       Prepare supers for video, updating website content, emailers and other interactive content.

·       Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need

·       Ensure all-around quality and consistency (style, fonts, images and tone)

·       Update website content as needed

Requirements:

·       Post Graduate/Bachelor’s degree in English, Journalism or related field.

·       A minimum of 2-3 years of experience writing content for online/offline media

·       Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

·       Excellent writing skills, as well as the ability to communicate and collaborate effectively

Experience in ultra-luxury/luxury segment or product line is preferred.  

Responsibilities include:

• Create, manage and shape branded content on social media

• Own engagement and social audience growth metrics

You should be:

• A creative content and copy writer

• Super active on social media

• A storyteller with strong oral and written communication skills

• Be highly-organised and autonomous

Preferred skills:

• Graphics Design (Primarily Social Media Content)

• Research based writing (In-depth blogs, ebooks)

• Experience with social media management

Selected intern's day-to-day responsibilities include:

• Developing and executing marketing strategies that drive sales to business-to-business companies
• Research through web analytics and use keywords for global promotion and generating leads through digital means.
• Plan and execute all web, SEO/SEM, database marketing, email and social media.
• Performing market analysis and research on the latest trends.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Update information on our website to boost rankings.
• Researching and evaluating competitor marketing and digital content.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.

We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.

Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.

• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
• Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights. 
• Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
• Monitor campaign performance & budget pacing on a day-to-day basis. 
• Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

• 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
• Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
• Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
• Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
• [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
• In-depth experience with GA4. Clear understanding of Web Analytics.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Experience with running Campaigns for US, European, and the global markets.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

‍

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

• Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
• Generate topic ideas and work with the content team to get them executed.
• Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
• Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
• Perform continuous competitor study and keyword research to identify new opportunities and gaps.
• Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
• Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
• Gather insights and continuously improve the content, keywords, and off-page strategies.
• Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
• Own and manage off-page expenses to drive ROI.
• Plan and introduce new pages on the website to expand the structure of the website.
• Stay updated with the recent developments in trends and algorithms.
• Work with the website team to maintain high website performance.
• Manage and track the distribution of content and videos across multiple channels.
• Work with the creative team for any creative requirements for on-page and off-page execution.
• Identify opportunities to repurpose existing content in various formats to enable further distribution.

• Minimum 3 years of relevant experience.
• In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
• Proven experience in driving growth in traffic and acquisition at a large scale.
• Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
• Expert understanding of the ranking factors of search engines.
• Any previous experience of working with B2B SaaS companies will be preferred.
• Experience in managing end-to-end SEO execution including research, strategy, and reporting.

• We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

0.5 - 3 years of experience 

• Day to day maintenance of the website. Along with updating banners, products, product content, blogs, SEO recommendations also maintain a tracker of all updates on the website
• Coordinate with design and development team to implement strategy
• Create project plan and timelines for execution
• Maintaining and recording minutes of the meeting with internal and external stakeholders
• Keep a track of website health: by conducting regular test plans, working on site experience as well as PageSpeed insights
• Provide inputs on improving website experience basis GA reports
• Preparing monthly website performance reports
• Ensure smooth client communications 
• All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail
• Keep up-to-date with industry best practices and monitor competitor websites
• Stay abreast of new developments in software, trends, and practices. Maintain good awareness of key plugins to be able to rapidly select the best approach for a new site build or update

• TAT of website uploads
• 4 recommendations from monthly reports adapted by the clients
• 2 case studies based on successful recommendations
• <4 escalations per year

• Strong attention to detail with an analytical mind and problem-solving attitude
• Ability to manage and work with teams
• Ability to adapt to new tools and softwares
• Google Analytics Power User
• Has experience operating at least 1 CMS
• Self starter attitude, proactive
• Strong communication skills, both written and verbal, with excellent interpersonal skills

• Google Analytics
• Hotjar
• Microsoft Clarity
• CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
• Shopify Analytics
• Google Search Console
• Google Tag Manager
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

• Should handle a team of SEO Executives and Sr. Executives.
• Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
• In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
• Strong reporting and presentation skills
• Gain a detailed understanding of each requirement.
• Remain up to date with industry knowledge.
• Brainstorm new and creative SEO growth strategies.
• Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
• Act as subject matter expert for team members, peers and clients.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 4-7 years.
• Experience with Google's Keyword Tool
• Basic HTML Knowledge.

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning

• Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
• Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
• Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
• Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
• Prepare tagging specifications in line with approved SDR
• Conduct QA on Adobe Analytics implementation
• Ensure tagging process governance, documenting all the necessary artefacts and approvals
• Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
• Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

• 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
• Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
• Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
• Hands-on experience of working with clickstream data
• Experience with multi-channel and cross-channel attribution
• Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
• Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
• Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
• Strong negotiation and influencing skills
• Strong executive presence, communication, presentation and story-telling skills
• Self-motivated and good team player

• Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
• MBA or PGDM would have an added advantage

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.

 What you need to have:

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows &amp; market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills

Coreway Solution is urgently looking for Digital Marketing Expert for our International clients.We are Ahmedabad based Web agency, providing full-fledged Web/mobile solutions to clients from more than 20 countries. We want the great mind to join our team.

We don't just offer Job, but we offer Career.

Responsibilities:

• Candidate will be responsible to plan and execute all web, SEO/SEM, marketing database, email and social media strategy and activities
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Candidate will have to manage the Digital Marketing team
• They will report directly to the CMO

Requirements:

• Proven working experience of more than 3 years with full digital marketing consisting of organic and paid.
• Must have experience with SEO/SEM, SMO/SMM, CRO
• Solid knowledge of website analytics tools (e.g., Google Analytics / Heatmap etc)
• Strong Knowledge in of paid ads like Google ads, Facebook ads, Instagram ads
• Management skills are required to manage team of SEO/SMO/Content writers

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative social media campaigns.

The intern is responsible for planning social media calendars, collaborating with in-house designers to create social media posts, assisting the social media team with brainstorming campaigns, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website, and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Interest and passion for Health, Wellness & Fitness industry is a must!

• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

We are looking for someone with a flair for communication to join our social media marketing team.

Responsibilities:

•  Overseeing the company’s social media accounts management.
• Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
• Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
• Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
• Cultivating leads and sales by online marketing.
• Generating posts for various social media platforms.
•  Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
• Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Participating in interviews, hiring process as well as the learning and development process of the social media team members.
• Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
• Researching and developing reports on competitor activity within social media spaces.

Required Skills

• Bachelor’s degree in a related field or equivalent work experience.

• Background in media, marketing, and/or communications.

• Superior written and verbal communication skills

• Strong grammar and spelling skills with attention to detail and accuracy.

• Ability to produce high-quality work within a short time frame.

• Agile and able to adapt in a fast-paced environment

• Sound understanding of social media and the amplification of digital content.

• The ability to multitask, meet deadlines and work efficiently within a small team environment.

• Polished interpersonal skills and ability to work with the team.

• Enthusiastic, positive and good at idea generation.

• Any photography/videography skills an asset