Social Media Marketer

About role:

A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.

Roles & responsibilities:

·       Research industry-related topics (combining online sources, interviews and studies)

·       Write clear marketing copy/content to promote our products/services.

·       Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans

·       Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers

·       Conduct simple keyword research and use SEO guidelines to increase web traffic

·       Prepare supers for video, updating website content, emailers and other interactive content.

·       Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need

·       Ensure all-around quality and consistency (style, fonts, images and tone)

·       Update website content as needed

Requirements:

·       Post Graduate/Bachelor’s degree in English, Journalism or related field.

·       A minimum of 2-3 years of experience writing content for online/offline media

·       Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

·       Excellent writing skills, as well as the ability to communicate and collaborate effectively

Experience in ultra-luxury/luxury segment or product line is preferred.  

Manager- Social Media

About SLAY

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities. 

Culture at SLAY

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Act with integrity and respect
2. Be passionate
3. Think long-term

Core Values

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values. 

1. Customer First
1. Always solve for the customer, not for self or the Company
2. Understand customers and markets deeply 
2. Courage:
1. To think big, act without fear and voice your opinion.
2. To question the status quo- go beyond rules and hierarchies.
3. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
4. To be transparent and open; we have nothing to hide 
3. Ownership:
1. Act with authority to drive results
2. Prioritize action over discussions
3. Collaborate independently across teams 
4. Communicate proactively, eliminate the need for follow ups
4. Curiosity
1. To push the boundaries and innovate
2. To never settle for less
3. To make mistakes, learn, don't repeat
4. Trust data over opinion

Beyond the salary (and great coffee!)

• Freedom to test out any idea in your function or outside of it. 
• Gender-neutral policies 
• Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
• 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
• Exclusive talks & insights from the experts for the growth & development of our team
• Full tuition fees sponsorship for Baristas 
• Family support programs for Baristas 

Opportunity

We are looking for a passionate storyteller for this role. As a Manager-Social Media in our Brand and Communications team, you will be responsible for driving brand resonance and engagement across all our social media channels.

Your Boss

You will report into Sr. Manager-Brand and Communications. 

Your Team

You will manage a team of copywriters and designers while working closely with business teams and external partners.

Key Result Areas 

• Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
• Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
• Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
• Dynamic reporting to gather insights basis data and help grow the communities over time
• Online reputation management. Managing queries, complaints, comments, and conversations
• Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
• Engaging with social media influencers to help build community through moderation & curation of discussions.
• Coordinating with designers, and with external partners.
• Brainstorming ideas for social media strategies.

Desired Candidate Profile

• Post graduate degree in relevant field
• 5-6 years of relevant experience
• Experience in social media and content marketing
• Sound knowledge of Wordpress and social media platforms
• Strong SEO skills
• Prior startup and B2B experience are preferred
• Excellent team player with great communication skills    

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills