Digital Marketer at Farmers Fresh Zone · Kochi (Cochin) · 3 - 6 years · ₹4L - ₹8L / yr (ESOP available) · Raised funding · Posted 22 Nov 2021
Google AnalyticsWe are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.
Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.
Key Responsibilities:
- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.
- Develop and execute App Store Optimization strategies
- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Candidate Profile:
The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B (Multivariate experiments)
- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).
- Working experience with creative and marketing agencies
- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking
Shubham Vishwakarma
Full Stack Developer - Averlon
About Farmers Fresh Zone
About
Farmers Fresh Zone, is an Direct to Consumer Brand Backed by the Indian Angel Network which caters to 5 South Indian cities. We are catering to urban customers with our safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are enabling this by a technology driven platform working on a demand prediction model. To guarantee trust in our customers, we have introduced a feature called ‘Know your Farmer’. And we’re proud to say that, we are one of India's first agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers. Through this feature, a customer can see where the product has been harvested, who’s been harvesting and how long it’s been harvested. Here’s our website info- https://www.farmersfz.com/
We are all in the quest to create a global brand in the fresh category driven by technology which gives access to healthy food and to foster a healthy living. We are inviting you to be part of this positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.
We are a team of very young individuals and are hiring for multiple roles to expand our operations across multiple geographies or as a part of scaling up.
You can read where we got featured in the Economics Times- https://economictimes.indiatimes.com/tech/tech-bytes/agri-tech-firm-introduces-traceability-feature-know-your-farmer/articleshow/82196279.cms
Yourstory-https://yourstory.com/2020/09/funding-alert-kerala-agritech-startup-farmers-fresh-zone-ian-fund/amp
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