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Farmers Fresh Zone logo
Digital Marketer
Farmers Fresh Zone's logo

Digital Marketer

Haani Hashim S V P's profile picture
Posted by Haani Hashim S V P
3 - 6 yrs
₹4L - ₹8L / yr (ESOP available)
Kochi (Cochin)
Skills
Digital Marketing
Google Adwords
Web Analytics
skill iconGoogle Analytics
Facebook Marketing
Search Engine Optimization (SEO)
Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an omni channel platform having both offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.

Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

Key Responsibilities:

- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile:

The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).

- Working experience with creative and marketing agencies

- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking
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About Farmers Fresh Zone

Founded :
2015
Type :
Product
Size :
20-100
Stage :
Raised funding

About

Farmers Fresh Zone, is an Direct to Consumer Brand Backed by the Indian Angel Network which caters to 5 South Indian cities. We are catering to urban customers with our safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are enabling this by a technology driven platform working on a demand prediction model. To guarantee trust in our customers, we have introduced a feature called ‘Know your Farmer’. And we’re proud to say that, we are one of India's first agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers. Through this feature, a customer can see where the product has been harvested, who’s been harvesting and how long it’s been harvested. Here’s our website info- https://www.farmersfz.com/


We are all in the quest to create a global brand in the fresh category driven by technology which gives access to healthy food and to foster a healthy living. We are inviting you to be part of this positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community. 


We are a team of very young individuals and are hiring for multiple roles to expand our operations across multiple geographies or as a part of scaling up.


You can read where we got featured in the Economics Times- https://economictimes.indiatimes.com/tech/tech-bytes/agri-tech-firm-introduces-traceability-feature-know-your-farmer/articleshow/82196279.cms 

Yourstory-https://yourstory.com/2020/09/funding-alert-kerala-agritech-startup-farmers-fresh-zone-ian-fund/amp

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