AIM - Digital Analytics Implementation - Officer (C11) at CitiBank · Bengaluru (Bangalore) · 4 - 6 years · ₹15L - ₹20L / yr · Posted 4 Dec 2021
Data AnalyticsJob Summary
- Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
- Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
- Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
- Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
- Prepare tagging specifications in line with approved SDR
- Conduct QA on Adobe Analytics implementation
- Ensure tagging process governance, documenting all the necessary artefacts and approvals
- Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
- Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data
- 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
- Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
- Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
- Hands-on experience of working with clickstream data
- Experience with multi-channel and cross-channel attribution
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
- Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation and story-telling skills
- Self-motivated and good team player
- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage
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