AIM - Digital Analytics Implementation - Officer (C11)

Lead technology and strategy engagements across multiple functional workstreams.

Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.

Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.

Gather and document business requirements, KPIs, functional requirements, and technical requirements.

Design customized solutions involving data, technology, partners, integrations, and analytics.

Develop customized technical tagging and implementation strategies.

Generate and modify technical code required for implementation and deployment.

Work closely with client developers and third-party partners during implementation and integration.

Troubleshoot technical issues and provide effective recommendations.

Prepare solution documentation, technical specifications, and implementation guidelines.

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

• Lead technology and strategy engagements across multiple functional workstreams.
• Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.
• Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.
• Gather and document business requirements, KPIs, functional requirements, and technical requirements.
• Design customized solutions involving data, technology, partners, integrations, and analytics.
• Develop customized technical tagging and implementation strategies.
• Generate and modify technical code required for implementation and deployment.
• Work closely with client developers and third-party partners during implementation and integration.
• Troubleshoot technical issues and provide effective recommendations.
• Prepare solution documentation, technical specifications, and implementation guidelines.

Mandatory Skills

Adobe Experience Platform Technical Lead

(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)

About the Role

We're looking for a seasoned Adobe Experience Platform (AEP) Technical Lead to join our

team. In this role, you'll be the go-to expert for a suite of Adobe technologies – spanning AEP,

Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics – serving clients

across multiple industries.

You'll balance strategic thinking with hands-on execution: architecting solutions, building within

the platforms, and guiding other developers through implementation. You'll work alongside a

collaborative team of strategists, analysts, creatives, and engineers working across the broader

tech ecosystem – including Salesforce, Marketo, Adobe Experience Manager, and Adobe

Target – and you'll be a trusted voice in the room with our clients.

What You'll Do

Technical Leadership & Architecture

• Design and architect end-to-end AEP implementations, including data ingestion, schema

design (XDM), identity resolution, and segmentation strategies

• Lead solution design sessions, translating business requirements into scalable, bestpractice

technical implementations

• Define implementation standards, patterns, and documentation for the AEP ecosystem

across client engagements

• Break down complex technical implementations into clear, manageable tasks, delegating

ownership to other developers and team members

• Conduct peer reviews of other developers' work, providing constructive technical

feedback and ensuring quality and consistency

• Mentor and guide other developers working alongside you on AEP, RTCDP, AJO, and

CJA

Hands-On Platform Work

• Configure and build within Adobe Experience Platform: data streams, datasets,

schemas, sources, destinations, and merge policies

• Implement and manage Real-Time CDP audiences, identity graphs, and activation

workflows to downstream channels and platforms

• Build and optimize customer journeys in Adobe Journey Optimizer, including triggers,

decisioning logic, and cross-channel orchestration

• Set up and configure Customer Journey Analytics workspaces, connections, data views,

and calculated metrics

• Collaborate with adjacent developers on integrations with AEM, Target, Marketo,

Salesforce, Snowflake, and other ecosystem tools

Client Engagement & Advisory

• Serve as a subject matter expert for clients, helping them understand platform

capabilities, constraints, and best practices

• Lead and participate in discovery sessions, technical workshops, and solution

presentations

• Recommend implementation approaches based on industry experience, making tradeoffs

clear and actionable

• Translate complex technical concepts for non-technical stakeholders including

marketing, strategy, and product teams

• Stay current with the Adobe product roadmap and proactively bring relevant updates and

opportunities to client conversations

Cross-Functional Collaboration

• Work closely with strategists, analysts, and creatives to ensure technical solutions

support campaign goals and data insights

• Coordinate with other platform developers (AEM, Salesforce, Target, Marketo) to deliver

cohesive, integrated solutions

• Participate in sprint planning, backlog grooming, and technical discovery as part of an

agile delivery team

What You Bring

Required

• 5+ years of experience working in the Adobe Experience Cloud ecosystem, with deep,

hands-on expertise across AEP, RTCDP, AJO, and CJA

• Proven ability to architect and implement AEP solutions from the ground up, including

XDM schema design, data ingestion pipelines, and identity resolution

• Experience activating audiences from RTCDP to paid media, email, Adobe Target, and

other downstream destinations

• Hands-on AJO experience building multi-step customer journeys, decisioning, and

cross-channel messaging

• Strong understanding of CJA configuration, including connections, data views, and

Analysis Workspace reporting

• Experience with AEP RESTful APIs and Configuration as Code (CaC) best practices and

techniques

• Experience guiding and reviewing the work of other developers, with a strong eye for

implementation quality

• Comfortable presenting technical solutions and recommendations directly to clients and

stakeholders

• Familiarity with adjacent technologies including AEM, Adobe Target, Salesforce, or other

marketing/data platforms

Nice to Have

• Adobe certifications (e.g., Adobe Certified Expert in RTCDP, CJA or AJO)

• Experience with data engineering concepts: SQL, ETL pipelines, API integrations, or

event streaming

• Familiarity with web data collection via Adobe Web SDK / alloy.js or Launch/Tags

• Agency or consultancy background with experience managing multiple client

engagements simultaneously

• Understanding of data privacy frameworks (GDPR, CCPA) and how they apply to

customer data platforms

Why This Role

• Work on complex, high-impact engagements across a diverse client portfolio

• Shape how our practice approaches the Adobe ecosystem – your architecture decisions

matter

• Collaborate with experienced practitioners across the full digital experience stack

• Grow your craft in a team that values technical depth and client partnership equally

Greetings from LL Tech Solutions!

We are urgently looking for an experienced GA4 Lead Analyst for a domestic requirement. The ideal candidate should have strong hands-on experience in web analytics, GA4, Universal Analytics, SQL, BigQuery, dashboard development and experimentation.

Job Details

• Experience: 8+ years
• Location: Remote – India
• Shift Timing: 3:30 PM–12:30 AM
• CTC: Up to ₹28 LPA
• Notice Period: Immediate joiners only
• Employment Type: Full-time
• Requirement Type: Domestic/India

Key Responsibilities

• Lead web and digital analytics initiatives using GA4 and Universal Analytics.
• Analyse website and customer-journey data to identify trends and business opportunities.
• Extract, manipulate and analyse large datasets using SQL and BigQuery.
• Design and maintain dashboards using Looker Studio, Tableau, Power BI or similar tools.
• Define KPIs and build scalable reporting and measurement frameworks.
• Conduct A/B tests, validate hypotheses and analyse experiment results.
• Ensure accuracy and consistency across analytics reports and data sources.
• Translate complex data into actionable business recommendations.
• Collaborate with product, marketing, engineering and business teams.
• Present insights and strategic recommendations to senior stakeholders.
• Mentor team members and ensure the timely delivery of analytics projects.

Mandatory Skills

• Strong hands-on experience with GA4 and Universal Analytics.
• Advanced SQL and BigQuery experience.
• Dashboard development using Looker Studio, Tableau or Power BI.
• Strong understanding of web analytics, customer journeys, funnels and conversion tracking.
• Ability to identify trends and convert findings into strategic recommendations.
• Excellent communication and stakeholder-management skills.
• Prior experience leading analytics projects or teams.

Good-to-Have Skills

• Experience with Google Tag Manager and event-tracking frameworks.
• Understanding of hypothesis testing and regression fundamentals.
• Hands-on experience running A/B tests and analysing results.
• Exposure to e-commerce, product or digital marketing analytics.
• Knowledge of data validation, governance and analytics implementation.

Please include your current CTC, expected CTC, notice period and current location while applying.