AIM - Digital Analytics Implementation - Officer (C11)

CitiBank

AIM - Digital Analytics Implementation - Officer (C11)

Viatore Solutions

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AIM - Digital Analytics Implementation - Officer (C11)

at CitiBank

Agency job

via Viatore Solutions

4 - 6 yrs

₹15L - ₹20L / yr

Bengaluru (Bangalore)

Skills

DMP

BRD

Data Analytics

Web Analytics

Adobe Analytics

Implementation

business requirements document

Citibank APAC is going through a digital transformation journey at a brisk pace. We are expanding our Digital Marketing Analytics team to help accelerate this transformation through data-driven decision making and digital technology adoption. This role – Officer, AIM APAC C11 Digital Analytics Implementation – would entail being a hands-on contributor.

Job Summary

Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
Prepare tagging specifications in line with approved SDR
Conduct QA on Adobe Analytics implementation
Ensure tagging process governance, documenting all the necessary artefacts and approvals
Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

The ideal candidate would have:

6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
Hands-on experience of working with clickstream data
Experience with multi-channel and cross-channel attribution
Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
Strong negotiation and influencing skills
Strong executive presence, communication, presentation and story-telling skills
Self-motivated and good team player

Education:

Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
MBA or PGDM would have an added advantage

Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
Prepare tagging specifications in line with approved SDR
Conduct QA on Adobe Analytics implementation
Ensure tagging process governance, documenting all the necessary artefacts and approvals
Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

The ideal candidate would have:

6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
Hands-on experience of working with clickstream data
Experience with multi-channel and cross-channel attribution
Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
Strong negotiation and influencing skills
Strong executive presence, communication, presentation and story-telling skills
Self-motivated and good team player

Education:

Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
MBA or PGDM would have an added advantage

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