
Job Summary
- Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
- Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
- Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
- Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
- Prepare tagging specifications in line with approved SDR
- Conduct QA on Adobe Analytics implementation
- Ensure tagging process governance, documenting all the necessary artefacts and approvals
- Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
- Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data
- 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
- Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
- Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
- Hands-on experience of working with clickstream data
- Experience with multi-channel and cross-channel attribution
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
- Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation and story-telling skills
- Self-motivated and good team player
- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage

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Digital Marketing Executive
Location: Ahmedabad, Gujarat
About the Company
Glide Technology Pvt. Ltd. is a leading product engineering company with over a decade of expertise in embedded software and hardware solutions. We deliver end-to-end design and development services across industries such as IoT, automation, wearable devices, and healthcare.
With a strong global presence across the US, UK, Germany, Singapore, and India, Glide is known for its “first-time-right” approach and commitment to quality. We partner with clients to drive innovation, accelerate product development, and enable successful product modernization.
Headquartered in Ahmedabad, we foster a growth-driven and innovation-focused work environment.
Role Summary
The Digital Marketing Executive will play a key role in strengthening Glide Technology’s online presence and driving brand awareness across digital platforms. This role focuses on executing data-driven marketing campaigns, generating quality leads, and enhancing audience engagement to support business growth across Product Engineering and Digital Services domains.
The ideal candidate will bring a strong blend of creativity and analytical thinking, delivering targeted content and measurable results.
Key Responsibilities
- Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across SEO, SEM, social media, and email.
- Content Strategy: Develop and manage engaging, audience-centric content across digital platforms.
- SEO & Website Management: Optimize website performance to improve search rankings and user experience.
- Social Media Management: Build and strengthen brand presence through impactful social media strategies.
- Lead Generation: Drive new business opportunities through targeted outreach and campaign initiatives.
- Event Participation: Plan and manage presence at industry events, exhibitions, and trade shows.
- Market Trends & Insights: Stay updated with emerging trends, tools, and best practices to ensure effective marketing strategies.
Preferred Experience, Qualifications & Skills
- Education: B.E./B.Tech in Electronics & Communication or Computer Engineering.
- Additional Qualification: MBA is a plus.
- Experience: 2–6 years in B2B marketing, preferably in IT services, Embedded Systems, or technology-driven industries.
- Communication: Strong verbal and written communication skills with the ability to create compelling content.
Why Choose Glide Technology?
At Glide Technology, our Employee Value Proposition is built on Growth, Innovation, and Impact—empowering you to build a meaningful and rewarding career.
- Grow with Purpose: Continuous learning, mentorship, and clear career progression.
- Innovate Freely: Work on cutting-edge technologies in a forward-thinking environment.
- Create Impact: Contribute to high-value projects with global clients.
- People-First Culture: Collaborative, inclusive, and balanced work environment.
- Recognition & Rewards: Performance-driven growth and appreciation.
- Competitive Benefits: Attractive compensation with comprehensive benefits.
If you aspire to grow, innovate, and create impact, Glide Technology offers the platform to accelerate your career.
10+ years experience in data engineering or backend engineering
2+ years in a technical leadership or team-lead role
Expert-level experience with Kafka for high-throughput streaming systems
Strong hands-on expertise with PySpark for distributed data processing
Advanced experience with AWS Glue for ETL orchestration and metadata management
Proven experience building and upgrading real-time data lakes at scale
Hands-on knowledge of data warehouses such as Redshift or Snowflake
Experience with AWS services including S3, Kinesis, Lambda, and RDS
We are solving complex technical problems in the financial industry and need talented software engineers to join our mission and be a part of a global software development team.
A brilliant opportunity to become a part of a highly motivated and expert team which has made a mark as a high-end technical consulting.
Job Description:
• Experience in Core Java, Spring Boot.
• Experience in microservices.
• Extensive experience in developing enterprise-scale systems for global organization. Should possess good architectural knowledge and be aware of enterprise application design patterns.
• Should be able to analyze, design, develop and test complex, low-latency client-facing applications.
• Good development experience with RDBMS in SQL Server, Postgres, Oracle or DB2
• Good knowledge of multi-threading
• Basic working knowledge of Unix/Linux
• Excellent problem solving and coding skills in Java
• Strong interpersonal, communication and analytical skills.
• Should be able to express their design ideas and thoughts.
Job Essence –
It’s Only Words ..and the words are all I have ..to take your heart away…
Or
Country Roads take me home ….
Or
Har rang kuchh kehta hai…
We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!
We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.
You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.
You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.
Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!
Work profile –
- Translation of Business/Digital Objectives into Content themes
- Production of Content items as per Digital-Social Media Campaigns
- Bench-marking content deliverables with national/global standards
- Creating manifestation and themes to be used for goal oriented marketing campaigns
- Producing tribe specific content assets ensuring engagement and RoI
Key Responsibility Areas –
Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
- Content for creative cards/videos
- Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing/Bios/Wikipedia
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Online Reputation Management(ORM) areas
- Q&A | FAQs Deck
Must Have Requirements –
- Minimum 3-5 years of experience in digital social media writing(long form and short form)
- Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
- Deep understanding content analytics and RoI generation
- Should have worked with a digital social media agency/media house/news channel
- Should be able to ideate, and not just a task taker
* Online Lead Generation via Upwork, Freelancer, etc.
Lead Generation via Email Marketing
* Should have knowledge of Linkedin Sales Navigator.
* Excellent Analytical & Communication Skills (Written and Oral)
* Email Etiquette, Proposal Writing, Follow-up and Requirement Gathering, and Client Interaction.
* Prepare business reviews for the senior management team regarding progress and roadblocks to closing new enterprise customers.
- Own the development/improvement of products and features.
- Own the responsibility for creating a great user experience on the products and features you work on.
- Build features end-to-end: both the user interfaces and the backend APIs.
- Set technical standards and lead the team in building a world-class scalable software development process.
- Lead large-scale design updates and rollouts.
- Partner with infrastructure engineers to scale the product.
- Investigate state-of-the-art frameworks and tooling to build our next-generation architecture.
- Guide and mentor junior team members
- 8+ years of relevant front-end development experience, previous start up experience is highly desirable.
- Experience building, running, and debugging single-page apps in a modern JavaScript framework.
- Demonstrated knowledge of React, Redux and CSSAbility to work independently as well as cross-functionally with other engineering teams and product.
- Tech Lead / Management experience.
- Experience with full-stack development.
- Experience with building APIs using spring boot.
- Experience with front-end test frameworks (Jasmine/Mocha/Jest)
- Exposure to mobile platforms
The candidate is expected to be very strong in coding and technical design/architecture and should be able to architect newer modules into the platform independently.










