Job Summary
- Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
- Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
- Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
- Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
- Prepare tagging specifications in line with approved SDR
- Conduct QA on Adobe Analytics implementation
- Ensure tagging process governance, documenting all the necessary artefacts and approvals
- Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
- Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data
- 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
- Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
- Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
- Hands-on experience of working with clickstream data
- Experience with multi-channel and cross-channel attribution
- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
- Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
- Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation and story-telling skills
- Self-motivated and good team player
- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
- MBA or PGDM would have an added advantage
About CitiBank
Similar jobs
Our client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.
- Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
- Conduct client data & technology audits for development of audience strategies.
- Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
- Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
- Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
- As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
- Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
- Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
- Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
Requirements
- Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
- 10+ years in a data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media activation.
- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
- Expert knowledge on the data landscape and relevant topics within the industry.
- Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
- Experienced trainer, having worked with marketing teams to deliver learning & development programs.
- Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
- Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- The following will be highly regarded:
- Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC)
- Advanced knowledge of clean room solutions
- Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
- Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)
- 3+ years experience in practical implementation and deployment of ML based systems preferred.
- BE/B Tech or M Tech (preferred) in CS/Engineering with strong mathematical/statistical background
- Strong mathematical and analytical skills, especially statistical and ML techniques, with familiarity with different supervised and unsupervised learning algorithms
- Implementation experiences and deep knowledge of Classification, Time Series Analysis, Pattern Recognition, Reinforcement Learning, Deep Learning, Dynamic Programming and Optimisation
- Experience in working on modeling graph structures related to spatiotemporal systems
- Programming skills in Python
- Experience in developing and deploying on cloud (AWS or Google or Azure)
- Good verbal and written communication skills
- Familiarity with well-known ML frameworks such as Pandas, Keras, TensorFlow
Designation: business analyst
Company name - promilo.com (sawara solutions pvt ltd)
Experience – 2 - 8 yrs.
Location: Bangalore
Mode – full time / work from office
About us:
Promilo is India’s 1st innovative platform which “pay to browse”
It is a b2b SaaS start-up that enables to accelerate the business appointment funnel of the
Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up
Job description:
We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.
Responsibilities
- Requirement gathering and analyzing
- Conduct gap analysis, assess scope & suggest solutions
- Responsible for technical proposal writing and time and cost analysis for web and mobile application development
- Preparing rfp/rfq
- Would be involved in presales activities
- Work as liaison between client and technical team
- Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
- High it literacy proven use of web and associated technologies (excel, power point, google apps).
- Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
- Cleanse and curate sourced data into standardized reporting templates
- Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
- Create, validate and deliver tracking links for the marketing department
- Assist in the creation, qa, validation and reporting of a/b and multivariate tests
- Proactively monitor the marketing kpis and ua data on a daily basis
- Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
- Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
- Analyze marketing data searching for top of funnel growth opportunities
- Analyze product data searching for insights to increase app engagement, conversion, and retention
- Analyze ltv/cac drivers to support overall business growth
- Partner with marketing, product, and growth teams
- Present findings to stakeholders and make recommendations for spend targets and campaign strategies
- Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
- Pov on transition to skan 4.0
- Working knowledge of statistical techniques (regression, k-means clustering, pca)
- Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
- Experience at a small company
- Experience with a subscription business
- Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
Qualification
- Master's or bachelor degree in computer science
- Well-versed with its technologies
- 2+ years of business analysis or project analysis experience
- Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
- Excellent written and verbal communication skills
- Self-motivated, flexible, and comfortable with a fast-paced startup environment
- Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
- Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
- Strong analytical and problem-solving skills, with clear attention to detail
- Ability to prioritize and work under tight deadlines
- Fast learner, able to master new concepts, theories, ideas, and processes with ease
- Experience creating user acquisition reports and dashboards
- Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
- Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava
If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers.
- Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management
- Establishing scalable, efficient and automated processes to deploy data analytics on large data sets across platforms
What you need to have:
- B.Tech /B.E.; Any Graduation
- Strong background in statistical concepts & calculations to perform analysis/ modeling
- Proficient in SQL and other BI tools like Tableau, Power BI etc.
- Good knowledge of Google Analytics and any other web analytics platforms (preferred)
- Strong analytical and problem solving skills to analyze large quantum of datasets
- Ability to work independently and bring innovative solutions to the team
- Experience of working with a start-up or a product organization (preferred)
- Perform complex and varied applications support. Build, maintain & modify within a large environment;
- Identify issues, evaluate possible solutions, and make recommendations on the most appropriate action
- Design, build, test, and document solution-specific information and perform related work as required.
- Demonstrate functional knowledge in relevant clinical applications (OE-PCS-PHA-EDM-ITS-RAD-LAB-MIC-BBK-PTH)
- Demonstrate functional knowledge in Clinical Documentation
- Must have hands-on build and troubleshooting experience
- Must be able to quickly identify and resolve complex system issues
- Must be able to build using technical specifications.
Basic Qualifications:
- Implementation and support experience within a MEDITECH Environment
- Bachelors Degree in business, Healthcare Administration, Communication, Marketing related field or equivalent and relevant work experience
Preferred Qualifications:
- Knowledge of ITIL Incident, Problem, and Change management,
- Working knowledge of Agile, Product and Project methodologies
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers.
- Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management
- Estimating impact and weighing in on feature prioritization, looking for insights and anomalies across lending funnel,
- Defining key metrics and monitor on a day to day basis
- Helping Marketing, product and UX team in defining segments by conducting user interviews and data backed insights
What you need to have:
- B.Tech /B.E.;Any Graduation
- Strong background in statistical concepts & calculations to perform analysis/ modeling
- Proficient in SQL
- Good knowledge of Google Analytics and any other web analytics platforms (preferred)
- Strong analytical and problem solving skills to analyze large quantum of datasets
- Ability to work independently and bring innovative solutions to the team
- Experience of working with a start-up or a product organization (preferred)