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AIM - Digital Analytics Implementation - Officer (C11)
CitiBank
AIM - Digital Analytics Implementation - Officer (C11)
CitiBank's logo

AIM - Digital Analytics Implementation - Officer (C11)

at CitiBank

Agency job
4 - 6 yrs
₹15L - ₹20L / yr
Bengaluru (Bangalore)
Skills
DMP
BRD
skill iconData Analytics
Web Analytics
Adobe Analytics
Implementation
business requirements document
Citibank APAC is going through a digital transformation journey at a brisk pace. We are expanding our Digital Marketing Analytics team to help accelerate this transformation through data-driven decision making and digital technology adoption. This role – Officer, AIM APAC C11 Digital Analytics Implementation – would entail being a hands-on contributor.

Job Summary
  • Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
  • Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
  • Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
  • Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
  • Prepare tagging specifications in line with approved SDR
  • Conduct QA on Adobe Analytics implementation
  • Ensure tagging process governance, documenting all the necessary artefacts and approvals
  • Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
  • Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data
The ideal candidate would have:
  • 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
  • Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
  • Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
  • Hands-on experience of working with clickstream data
  • Experience with multi-channel and cross-channel attribution
  • Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
  • Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
  • Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
  • Strong negotiation and influencing skills
  • Strong executive presence, communication, presentation and story-telling skills
  • Self-motivated and good team player
Education:
  • Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
  • MBA or PGDM would have an added advantage
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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